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HK-Based Industrial Supplier Widens Market Lead with Callbox’s Help [CASE STUDY]

HK Based Industrial Supplier Widens Market Lead with Callbox Help [CASE STUDY]

Since 1988, the Client has been providing custom decorative building materials throughout Southeast Asia and Australia. Its products include colored stainless steel, decorative glass films, elevator decoration modules, and stainless steel fabrication. The company primarily sells to architects, designers, contractors, property developers, construction suppliers, and other industrial vendors in the region.

The Client says it relies on two key advantages to attract customers and set its products apart from competitors:

1. First is its broad sales and service network across the region, which enables prompt supply and delivery.

2. Second, the Client focuses on design customizability, so that products are tailor-made according to each customer’s specifications.

Before the campaign, the Client’s sales development model placed much of the prospecting and lead qualification burden on sales reps.

Sales was responsible for finding potential customers and booking introductory appointments with prospects, without much in the way of prior screening. Under this setup, the Client estimated that reps were spending less than a third of their time actually talking to prospects, which dragged down both sales productivity and the quality of the customer’s buying experience.

Accordingly, the company has been planning to reassign lead generation and appointment setting responsibilities to its marketing team, but this department is mostly staffed by creatives who are already on tight schedules churning out product materials and sales collaterals.

It was clear that the Client needed to outsource prospecting and lead qualification. But since the company was selling highly-customized products across different geographic markets, the Client wanted to partner with an agency that had both industry knowledge and regional experience.

 

 

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Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Managed Cloud Firm Doubles Sales Opportunities with ABM Campaign

Managed Cloud Firm Doubles Sales Opportunities with ABM Campaign

,
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The Client, a TX-based client is a Cloud Solutions company, teamed up with Callbox to handle their top-of-funnel activities through targeted and personalized messaging
VoIP Partners with Callbox, Gains 150+ Leads, Appointments, and New Prospects

VoIP Partners with Callbox, Gains 150+ Leads, Appointments, and New Prospects [CASE STUDY]

,
/
Find out how we helped a US-based VoIP company generate 150+ leads, appointments, and prospects with our telco-focused account-based marketing approach
CS_OTH_B2B-Logistics-Brand-Seals-6M-in-New-Deals-from-Callbox-Campaign-thumb

B2B Logistics firm Wins $6 Million in New Sales from Callbox Campaign [CASE STUDY]

,
/
Watch this short video to learn how Callbox helped a B2B logistics provider expand in a new market and close high-value deals faster.

HK-Based Industrial Supplier Widens Market Lead with Callbox’s Help [CASE STUDY]

HK Based Industrial Supplier Widens Market Lead with Callbox Help [CASE STUDY]

Since 1988, the Client has been providing custom decorative building materials throughout Southeast Asia and Australia. Its products include colored stainless steel, decorative glass films, elevator decoration modules, and stainless steel fabrication. The company primarily sells to architects, designers, contractors, property developers, construction suppliers, and other industrial vendors in the region.

The Client says it relies on two key advantages to attract customers and set its products apart from competitors:

1. First is its broad sales and service network across the region, which enables prompt supply and delivery.

2. Second, the Client focuses on design customizability, so that products are tailor-made according to each customer’s specifications.

Before the campaign, the Client’s sales development model placed much of the prospecting and lead qualification burden on sales reps.

Sales was responsible for finding potential customers and booking introductory appointments with prospects, without much in the way of prior screening. Under this setup, the Client estimated that reps were spending less than a third of their time actually talking to prospects, which dragged down both sales productivity and the quality of the customer’s buying experience.

Accordingly, the company has been planning to reassign lead generation and appointment setting responsibilities to its marketing team, but this department is mostly staffed by creatives who are already on tight schedules churning out product materials and sales collaterals.

It was clear that the Client needed to outsource prospecting and lead qualification. But since the company was selling highly-customized products across different geographic markets, the Client wanted to partner with an agency that had both industry knowledge and regional experience.

 

 

Check out the Full List of our Clients’ Success Stories

Try out our new Data Preview Tool to get a breakdown of our data list by country!

Our Data List By Country

Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Managed Cloud Firm Doubles Sales Opportunities with ABM Campaign

Managed Cloud Firm Doubles Sales Opportunities with ABM Campaign

,
/
The Client, a TX-based client is a Cloud Solutions company, teamed up with Callbox to handle their top-of-funnel activities through targeted and personalized messaging
VoIP Partners with Callbox, Gains 150+ Leads, Appointments, and New Prospects

VoIP Partners with Callbox, Gains 150+ Leads, Appointments, and New Prospects [CASE STUDY]

,
/
Find out how we helped a US-based VoIP company generate 150+ leads, appointments, and prospects with our telco-focused account-based marketing approach
CS_OTH_B2B-Logistics-Brand-Seals-6M-in-New-Deals-from-Callbox-Campaign-thumb

B2B Logistics firm Wins $6 Million in New Sales from Callbox Campaign [CASE STUDY]

,
/
Watch this short video to learn how Callbox helped a B2B logistics provider expand in a new market and close high-value deals faster.

Callbox Taps Ontario Auto Dealership Market for IT Sales Opportunities [CASE STUDY]

Callbox Taps Ontario Auto Dealership Market for IT Sales Opportunities [CASE STUDY]

The Client specializes in IT solutions for automotive dealerships designed to streamline sales, marketing, and customer support processes. These solutions include end-to-end e-commerce portal, reputation management services, lead generation services, website conversion optimization tools, and fully-integrated CRM platform. The Client targets both franchised and independent dealerships throughout the province of Ontario.

In order to sell to this market, the Client employs a small sales team that performs both marketing and sales responsibilities. The team assigns prospecting activities to an inside sales rep who carries out much of the research and initial contact. Meanwhile, in-person and phone follow-ups are delegated to the rest of the team. The company’s average sales cycle ranges between 3 to 6 months.

The Client already does business with a sizeable number of dealerships primarily in the Greater Toronto Area and other regions in the province. The company wants to expand its reach into other Ontario locations.

To achieve its growth objectives, the Client thinks it needs to outsource part of its marketing efforts, particularly lead generation and appointment setting so that their sales team can focus on nurturing and follow-up.

 

 

Check out the Full List of our Clients’ Success Stories

Try out our new Data Preview Tool to get a breakdown of our data list by country!

Our Data List By Country

Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

VoIP Partners with Callbox, Gains 150+ Leads, Appointments, and New Prospects
CS_OTH_B2B-Logistics-Brand-Seals-6M-in-New-Deals-from-Callbox-Campaign-thumb