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Callbox Ties Champion ABM and Webinar Campaigns for Digital Infrastructure Leader

The Client

The Client is the world’s leading digital infrastructure company that interconnects industry-leading organizations in finance, manufacturing, mobility, transportation, government, healthcare, and education across a cloud-first world, providing solutions for Cloud Infrastructure, Disaster Recovery, Applications & Content Creation and WAN Optimization.

Lines of Business:
Digital Infrastructure Services, Advisory, Integration and Implementation Services, Managed Services

The Challenge

Apart from keeping a suite of partners and distributors across industries, the Client works with a number of different content and media providers like video advertising agencies, semiconductor companies, content marketing agencies, and digital fraud detection firms that help them carry out business strategies that are beyond their capability, and focus on internal functions, especially client retention. Callbox was among the latest add-ons to their list of providers.

The Callbox Solution

Callbox built an Account-Based Marketing Lead Generation & Appointment Setting program which consisted of:

  • Account-Based Multi-Channel Lead Management using Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Staff Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions utilization of Callbox Pipeline and HubSpot CRM
  • Account Management that covered Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to generate leads based on the Client’s specifications.
  • To qualify prospects based on their needs.
  • Generate phone or telecon meetings with interested qualified prospects, and identify their pain points and upcoming requirements.
  • Gather registrations for 2 webinar events.

The campaign involved two key steps:

Account Research and Selection

  1. The Client specified their target industries, locations and relevant contacts.
  2. Callbox worked out the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided target relevant contacts for the Callbox team to reach out which consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were C-level, CTO, CIO, Head of Technology, IT Manager.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The ABM Lead Generation & Appointment Setting campaign generated 158 Sales Qualified Leads, 330 Marketing Qualified Leads, and a total of 204 Registrations for two webinar events.

Callbox Fast-tracked Wins for Infrastructure Engineering Software Firm

The Client

The Client is an infrastructure engineering software company that provides innovative software to advance the world’s infrastructure, and delivers solutions for the entire lifecycle of the infrastructure asset used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities.

Lines of Business:
Asset Lifecycle Management, Asset Reliability, Bridge Analysis, Building Design, Civil Design, Construction, Digital Twins, Geotechnical Engineering, Hydraulics and Hydrology, Mine Design, Mobility Simulation and Analytics, Modeling and Visualization, Offshore Structural Analysis, Pipe Stress and Vessel Analysis, Plant Design, Project Delivery, Reality Modeling, Structural Analysis, Structural Detailing, Utilities and Communications Network

The Challenge

The Client wanted to promote a new software to a larger audience in the Asean region, a lighter version of its flagship product which is a 100% cloud-based solution for increasing the speed and quality of infrastructure design collaboration.

Being a trusted name by top AEC organizations worldwide, the infrastructure software leader wanted every phase of the project to be at the highest standard, so it mapped out a marketing campaign to raise awareness among its target customers and to acquire new potential users. To ensure the success of the plan, the Client outsourced a marketing campaign to augment their internal efforts.

The Callbox Solution

Callbox designed an Account-based Marketing Lead Generation and Appointment Setting campaign for the Client which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscription to the Callbox Pipeline and HubSpot CRM
  • Account Management which covered Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to generate potential leads to help the Client gain new customers.
  • To call prospects and offer them the new software, and identify their pain points or upcoming needs.
  • To generate interest and set appointments with prospects for a discussion with the Client’s sales representatives.

Below is the campaign’s two-step process:

Account Research and Selection

  • The Client specified their target industries, locations, and decision makers.
  • Callbox filtered the Client’s ideal customer profile which served as a basis for identifying qualified accounts.
  • Callbox compiled a list of potential contacts to target which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were Project Lead, Project Coordinator, Project Architect, Design Lead, Engineering Coordinator, Project Director, BIM Manager/Director, Principal Architect
  3. The master contact list was segmented based on these two personas, and was further grouped according to industry type.

Results

Overall, the ABM campaign produced a total of 82 Sales Qualified Leads, 325 MQLs.

Governance & Cyber Risk Lead Secured New Potential Customers with Callbox ABM

The Client

The Client is a leading governance and cyber risk company, providing global customers with Cloud & Cyber Security, Compliance Services, Risk & Governance, Red Teaming & Penetration Testing, Health Checks, and PCI DSS, ISO27001, ISM/IRAP certifications.

The Challenge

The Client needed an extension team to promote their products and services, and to give their business development team enough time to focus on nurturing and closing deals. Aside from generating new potential clients, they also wanted to find a long-term lead generation partner.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management which included Voice, Email, Web, Chat, Social Media, and Webinar
  • Sales Enablement & Support that provided Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions of the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to build a list of prospective companies to market the Client’s products and services.
  • To call and promote Governance and Risk Compliance, PCI-DSS, Cyber Security Assessment, ISO 27001 Certification with the target prospects to generate interest, and help identify pain points or upcoming needs.
  • Schedule phone, online, or office meetings with interested prospects.
  • Submit two types of leads: Sales Qualified Lead (SQL) and Marketing Qualified Lead (MQL).
  • Help generate registrations to the Client’s webinar event.

The campaign involved two key steps:

Account Research and Selection

  1. The Client specified target industries and decision makers.
  2. Callbox worked out the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided target decision makers for the Callbox team to reach, which consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were CIO, Risk Managers, Risk Officers, Compliance Manager, IT Security Manager, Legal,  and Accountants.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The Account-Based Marketing Lead Generation and Appointment Setting campaign delivered 60 Sales Qualified Leads and 70 Marketing Qualified Leads.

The campaign is ongoing, and the Callbox team is consistently delivering high potential leads that the Client can nurture and easily convert into customers.

Callbox Beat Software Firm’s Tough Selling Point Via ABM Campaign

The Client

The Client is a leading global provider of modern endpoint management and security solutions. Its products empower enterprise IT teams to manage and secure endpoints with unparalleled speed and at massive scale, and help eliminate the need for a vast IT infrastructure and automate countless endpoint management tasks for many of the world’s largest enterprises.

The Challenge

The Client was looking for a lead generation agency that supports a multi-channel approach and has a good database for Asia. After checking on a few proposals, they shortlisted those with experience working with startups, but the decision boiled down to Callbox due to the latter’s competitive edge in services, price, and holistic approach.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign for the Client that would help them identify the right targets, expand the database to engage more stakeholders, and convert more qualified leads into customers. The program consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, Webinar, and Social Media
  • Sales Enablement & Support that covered Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting and Product Knowledge

The Goals

  • The Callbox team was to contact the Client’s target accounts, and look for more stakeholders in the decision making process to expand the database.
  • Generate leads, set appointments, and gather registrations for the webinar.
  • Utilize different channels to build brand awareness.
  • To look for channel partners in the APAC region.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and relevant contacts which the Callbox team referenced in building the database.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Identified as the campaign’s primary targets: SCCM/Endpoint/Config Manager/IT Administrator, Cybersecurity Team, VP of IT/IT Manager/Director of IT
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The Client has a unique selling proposition, but the Callbox team managed to generate quality leads that they can work with from both the lead generation campaign and webinar event.

Overall, the six-month campaign generated 24 Sales Qualified Leads, 124 Marketing Qualified Leads, and 328 Webinar Registrations.

Expense Management Firm Builds A New Market Segment with Callbox ABM

The Client

The Client provides an AI-powered expense management platform that analyzes spend data to automatically identify financial waste and misuse across the organization.

The Challenge

The Client has a broad market coverage, but was looking to grow specific segments and industries to reliably expand their reach around the globe. However, they lacked the tools that would carry out the best results for their goals, and getting mere lead generation service would not complete the scheme that they had in mind. So, among the list of marketing proposals that they were looking into, the Client chose the one with a holistic prospecting design from database building to lead management solutions.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management which included Voice, Email, Web, Chat, and Social Media
  • Sales Enablement & Support that covered Training, Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to identify new contact areas and to bring in new opportunities out of the activities that will be done across different channels.
  • To call and promote the Client’s expense management tool with relevant contacts to generate interest, identify gaps, or upcoming requirements.
  • To schedule a face to face or ZOOM meeting with the Sales representatives and interested prospects.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified the campaign target industries and decision makers
  2. Callbox filtered the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage
  2. The profiles consisted of detailed demographic and firmographic segmentations
  3. Callbox qualified prospects that had a need for expense management solutions

Results

Overall, the Account-Based Marketing Lead Generation and Appointment Setting campaign delivered 45 Sales Qualified Leads, 252 Marketing Qualified Leads, and 208 Social Media Connections.

In-house Tools, Done and Out. SoftDev Quickly Firms Up with Callbox

The Client

The Client is a software company that provides end-to-end software development services Web, Mobile, Analytics, Machine Learning, Blockchain, and RPA solutions, and has significant experience in Logistics, Supply Chain, Fintech, Edutech & E-Commerce.

The Challenge

The Client aims to provide a much progressive range of quality skills and services to fully facilitate end to end solutions for their customers’ different IT needs. 

Initially, they planned out a marketing scheme that would utilize their in-house system, but eventually decided on outsourcing after seeing how fast and intense the market competition has become and how limited their resources are.

Although decisions to outsource were set in stone, the whole scheme was not completed until they had picked the best lead generation partner who can fully address their needs.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation & Appointment Setting campaign for the Client which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, Webinar, and Social Media
  • Sales Enablement & Support including Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management which included Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to generate leads for the Client.
  • Set meetings with interested prospects who agreed to speak with the Client’s specialist via phone or office meeting for a product demo.
  • Keep the database clean and updated throughout the campaign period.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Identified as the campaign’s primary targets: CEO, Managing Director, CIO, CTO, IT Director/Managers.
  3. The master contact list was segmented based on these targets, and was further grouped according to industry type.

Results

Overall, the ABM Lead Generation and Appointment Setting campaign produced a total of 97 Sales Qualified Leads, 144 MQLs, 122 Social Media Connections, and a 6.62% Email Open Rate.

Know Why Account-based Marketing is a Must-have for Logistics Companies

The Client

The Client is a freight shipping company that provides the best transportation solutions from capacity procurement to route planning, which includes Truckload Van, Heavy/Specialized, Less-Than-Truckload, Expedited, International Air/Ocean, Cross-border, and Customer Brokerage services.

The Challenge

The Client is committed to providing customers with quality service, looking closely to develop the best logistics plan for every customer’s supply chain needs.

In addition to its commitment to quality service, the Client also promotes safety initiatives and overall safe, secure, and compliant deliveries to its customers.

Despite its strong commitment to safety and quality, the Client met challenges that tested its resilience in coping with rapid technology innovations and enhancing customer experience.

As supply chains have become longer and more complex, and customer expectations have changed, both in delivery times and service quality, customers expect their logistics partners to be fully committed to solve problems and help them achieve growth. 

This means that logistics companies must have the right people with the right skills, and focus on standardizing customer experience across all geographies, channels and touchpoints; and the Client sees outsourcing as the most feasible way to achieve this. 

The Callbox Solution

Callbox and the Client worked out a customized Account-based Marketing Lead Generation & Appointment Setting scheme which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

THE GOALS 

  • The Callbox team was to profile and update each contact information with each call, and ask prospects probing questions to uncover not just perceived, but actual business needs. 
  • Send personalized emails to prospects and track every action taken by them like clicking a link on a website or submitting a form.
  • Book meetings with interested prospects for the Clients reps.

The campaign involved two key steps:

Account Research and Selection

  1. The Client specified target industries, locations, and relevant contacts.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted to engage which consisted of detailed demographic and firmographic segmentations
  2. Relevant contacts designated as the campaign’s primary targets: CTO, CIO, IT Manager, IT Decision Makers
  3. The master contact list was segmented based on these decision maker profiles, and was further grouped according to industry type

Results

The Account-based Marketing Lead Generation & Appointment Setting campaign generated 86 Sales Qualified Leads, 38 Marketing Qualified Leads, and 597 Social Media Connections.

Multi-Channel ABM: A Major Factor In SaaS Firm’s Winning Market Goals

The Client

The Client is a global Customer Engagement SaaS Platform company, providing Email Automation, Social Media Marketing, Social Ads, Text Message Marketing, Audience Builder, and Customer Journey Automation.

The Challenge

The Client was looking for a lead generation agency that supports a multi-channel approach and has a good data list for US and Canada. They searched online, shortlisted the most popular names in B2B lead generation, and chose Callbox due to the latter’s holistic approach, price, and wide range of services.

The Callbox Solution

Callbox designed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s requirements, a robust list of target accounts in Canada and the US and a multi-channel marketing strategy, which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting and Continuous Product Knowledge

The Goals

  • The Callbox team was to promote the Client’s customer engagement platform to target accounts in the US and Canada.
  • Reach out to target prospects via multiple channels to uncover their pain points.
  • To set phone or web meetings with interested target customers for the Client’s representative.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were: CEO, CTO, COO, CXO, CMO, Ecommerce Founder, VP of Marketing, VP of Sales & Marketing, Marketing Head, Director of Marketing, Director of Marketing & Sales, Co-founder, Head of Digital Marketing, Head of E-commerce Store, Small Business Owners, Business Owner, President, VP of Digital Marketing, Business Managers, Social Media Manager, Marketing Manager, Digital Marketing Manager.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The Account-based Marketing Lead Generation & Appointment Setting campaign delivered 54 Sales Qualified Leads, 551 Marketing Qualified Leads, 899 Profiles Completed, and 756 Social Media Connections.

Callbox Bared Customer Challenges for Supply Chain Leader to Address

The Client

The Client is a global leader in supply chain analytics and operational solutions which has built a winning supply chain platform of solutions and technology for high growth companies globally.

Lines of Business
Supply Chain Operations, Consulting, and Digitization

The Challenge

The Client collaborates with mid-market, emerging growth companies to help improve supply chain processes by delving into their needs and challenges to provide the right solutions for long-term success.

Companies often look for short-lived solutions, such as negotiating lower freight rates or implementing Lean methods that are transformation-focused, only to find that these solutions are mediocre and yield less-than-optimal supply chain performance. The Client aims to uncover the root of the problem so that all the areas of the supply chain are optimized for long-term success.

Achieving these goals require time, and strategies that only smart marketing tools can carry out, which the Client did not have in-house, but successfully worked out with Callbox.

The Callbox Solution

The supply chain solutions leader and the Callbox team worked together and came up with an Account-based Marketing Lead Generation & Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting, and Product Knowledge

The Goals

  • The Callbox team was to run a campaign focused on the logistics services of the Client, and to utilize multiple channels to reach a large number of potential customers.
  • To uncover needs and opportunities from prospects through discovery calls. 
  • Set meetings with interested prospects for the Client’s sales representatives.

Below is the two-step campaign process:

Account Research and Selection

  1. Callbox helped analyze and refine the Client’s ideal customer profile (ICP) that served as the basis for identifying which companies to include as target accounts.
  2. The Client indicated specific industries, annual revenues, employee size, technologies in use, and other business characteristics that their best-fit accounts had.
  3. Callbox then compiled a list of potential accounts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of prospects they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic descriptions.
  2. Buyer personas designated as the campaign’s primary targets: COO, Dir/VP of Supply Chain, Procurement, Logistics, Transportation, Distribution,  CIO, VP, Directors, Supplier Diversity, Directors, Project Managers, Procurement Director, and Manger, CFO
  3. The master contact list was segmented based on these two personas and further grouped according to industry, business size, and technologies in use.

Results

The campaign has just capped its third quarter, and has so far delivered desirable summary results of 146 Sales Qualified Leads, 514 Marketing Qualified Leads, and 543 Social Media Connections.

The Client was pleased at how the Callbox kept their targets on track and for generating high quality leads. Another annual contract is underway.

Callbox Capped Business Goals for Industry’s Most Powerful ERP

The Client

The Client is a 50-year old business software leader, providing productivity solutions for 27,000 customers in the manufacturing and distribution industries in 150 countries.

The Challenge

The Client is a result of the mergers of several software companies, targeting midsize companies and divisions of corporations with ERP software for manufacturing and distribution companies as its focus. Included in its strategic direction were to reduce the costs of software implementation and operation, and improve user experience to become more intuitive and productive.

To carry out these goals, the Client planned on collaborating with third-party providers such as lead generation agencies, and other service entities to help them deliver their value proposition to a broader range of end users.

The Callbox Solution

Based on the Client’s needs, Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management that included Voice, Email, Webinar, Chat, Web, and Social Media
  • Sales Enablement & Support that covered Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting and Product Knowledge

The Campaign Goals

  • The Callbox team was to generate high-value ERP and FMS leads
  • Qualify the accounts based on BANT criteria
    • Budget: test budget of at least USD100,000; or, no budget yet but currently evaluating
    • Authority: evaluator, influencer, recommender, approving-authority
    • Need: requirements covered by ERP modules (or financial management)
    • Timeline: currently ongoing
  • Set appointments with interested and qualified prospects for the Client’s sales representatives.

Account Research and Selection

  1. The Client specified their target industries, location and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas were identified as the campaign’s primary targets: IT Manager/Director, Chief Financial Officer, Finance Manager.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

Overall, the Account-Based Marketing Lead Generation and Appointment Setting campaign so far produced a total of 70 Sales Qualified Leads, 164 Marketing Qualified Leads and 516 Follow-ups.

Account-based Marketing is A1 Campaign for Asia’s AI Firm

The Client

The Client is a leading big data and AI company in Asia, which is a part of a Series-C AI-driven technology company headquartered in Singapore with 13 offices across 11 markets, leveraging innovative technologies and partnerships to build an ecosystem to help consumers, enterprises and merchants in the region. They provide digital transformation, fraud prevention, and process automation solutions for banking, financial services, fintech, payment, retail and e-commerce sectors.

Lines of Business:
Big Data, Artificial Intelligence (AI)

The Challenge

The Client’s marketing director was a former Callbox client who ran a very successful campaign, and carried the good experience over to his current company for the following reasons: 

  • Callbox’s proven record of lead generation performance.
  • Enhanced marketing touchpoints including LinkedIn Inmail, eDM blasting and Webinar services, which is beyond what a regular telemarketing vendor provides.
  • Packages and pricing are competitive.

The Callbox Solution

The Client approved Callbox’s customized an Account-based Marketing Lead Generation & Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting and Product Knowledge

The Goals

  • The Callbox team was to generate leads and set sales appointments.
  • Invite prospects to the Client’s webinar.
  • Call to follow-up in-house digital marketing generated leads.

The campaign involved two key steps:

 Account Research and Selection

  1. The Client specified target industries, locations, and relevant contacts.
  2. Callbox worked out the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided target relevant contacts for the Callbox team to reach out which consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were BD Managers, BD Directors, IT Managers and IT Directors.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

Overall, the ABM Lead Generation & Appointment Setting campaign generated 275 Sales Qualified Leads, 160 Marketing Qualified Leads, 5,682 Follow-ups, 2,213 Verified Interest, and 19 Webinar Registrations.

Client Feedback

“Callbox is always flexible to change their processes to align the client’s process. The team is always happy and optimistic. The most important thing is Callbox team has the mindset to drive the result.”

Robotics & Automation Lead Corners A Hundred and More Leads

The Client

The Client is a software firm that is home to an easy-to-use AI bot creation, deployment, and management platform which serves as an AI bot factory that lets users leverage the power of artificial intelligence easily.

Lines of Business
Artificial Intelligence, Robotics

The Challenge

The Client wanted to engage a marketing firm to add a stream of fresh and engaging content to position itself as a thought leader in the eDiscovery and Artificial Intelligence (AI) space. The aim was to increase enterprise-level leads, awareness of the brand  and its products, and position itself as a recognized leader in the industry through organic SEO and various other forms of marketing and online advertising.

The Callbox Solution

Based on the Client’s needs, Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Webinar, Chat, Web, and Social Media
  • Sales Enablement & Support which covered Team Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Reporting and Product Knowledge

The Goals

  • The Callbox team was to generate introductory phone meetings with interested prospects for a discussion with the Client’s consultants.
  • To keep the contact list updated.
  • Establish more connections to expand the Client’s social media presence.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Identified as the campaign’s primary targets were IT Manager, Director of IT, CIO, Controller, VP of IT, Network Enterprise Systems Lead, C-suite, and CFO.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

Overall, the fifteen-month Account-Based Marketing Lead Generation and Appointment Setting campaign delivered 182 Sales Qualified Leads, 558 Marketing Qualified Leads, , 3,452 For Callback, and 1,351 Social Media Connections.