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Case Study Appointment Setting
The Client has been providing products and solutions that address diverse needs for secure and easy to use payment solutions that cover onboarding, personalization and payment device issuance systems and kiosks for more than two decades, and has been relying on in-house, traditional marketing approach such as media ads, word of mouth and referrals to secure new clients.
The Client is always on the lookout for opportunities that could help them provide their target customers with cost-effective digital solutions with quality and high performance.
In this campaign, the Client wanted to focus on consumer packaged goods (CPGs), one of its prime solution offerings that aims to provide customers the ability to make data-driven decisions around pricing and promotions in real-time.
The Client takes pride in creating smarter payment and foreign exchange solutions in order to meet their customers’ financial goals, employing sophisticated software systems and functionalities that make payments and currency exchange easier for customers – faster, cheaper and more convenient.
Apart from market expansion, the Client also needed to further educate their target customers that their anti-malware tool does more than just removing known viruses, but can isolate and remove trojans, block or flag malware, and detect threatening files and behaviors that are common in viruses.
The Client is passionate about building strong connections between consumers and brands, so they continually create technologies and solutions that would help integrate, customize and amplify their clients’ customer engagement capabilities.
The Client ran a lead generation campaign with a marketing agency in the previous year, but the leads never rolled into warm conversations after the campaign.
The Client is a result of the mergers of several software companies, targeting midsize companies and divisions of corporations with ERP software for manufacturing and distribution companies as its focus.
The Client continues to invest in innovative technologies that will help them achieve profitability and growth, and overcome business roadblocks and complex market demands.
The Client wanted to expand in other locations to reach more SMEs who wanted to benefit from their cloud technology, but would not want to add more sales resources.
The edge cloud services leader recently expanded its content delivery capacity in order to support the strong demand for online content.
The Client was on a lookout for a lead generation partner who has the tools and strategies that can help boost promotion of their recently launched products – new technology for technical computing, system accelerators and data center products.
