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Global Leader in Digital Transformation Improves Leads Quality and Closes Deals in Under 6 Months

The Client

The Client is a US-based global provider of integrated information technology and knowledge processing services. The Client specializes in digital transformation, helping enterprises worldwide evolve their core by leveraging automation, scaled agile and platforms, application development and management, and infrastructure solutions.

The Challenge

The Client, as one of the global leaders in digital transformation, has 24 bases worldwide, and therefore required a competitive lead generation and appointment setting arm.

The Client already has an existing in-house lead generation and appointment setting team that it has been using for years. However, due to lack of expertise in the latest innovations in B2B lead generation and appointment setting, its DIY efforts have not kept up with the standards of other digital transformation platforms.

Recognizing its problems in its in-house appointment setting service, the Client decided to outsource its lead generation and appointment setting to a third-party vendor. Still, the results from the Client’s outsourced vendor were underwhelming and lacked in quality. Leads and appointments were coming in but they’re not pushing through to actual sales.

The Client then sought Callbox’s expertise, following the referral of an industry partner.

The Callbox Solution

The Client partnered with Callbox to fix its issues with lead quality. With Callbox’s help, the Client adjusted their lead qualification criteria. Callbox also provided them with a segmented list of the Client’s target market, with leads grouped into tiers of different types of decision-makers.

Callbox spearheaded a 6-month campaign with the Client, where multiple decision-makers within a company were targeted, creating various entry points into one organization. With Callbox’s multi-channel prospecting efforts, the Client has been able to convert leads and appointments into SQLs and Opportunities at a much faster and bigger rate compared to previous efforts.

Results

The Client’s campaign for improved lead quality started to pick up in the second month of the 6-month campaign. The Client was also able to secure new clients by the fourth month of the campaign. The quantity of generated leads and appointments was on par (average 20/month for a total of 123 in 6 months) with the Client’s first outsourced vendor, but with Callbox’s intervention, the Client was able to secure new clients and better leads.

Because of the results that Callbox delivered, the Client has renewed its contract with Callbox for another 6-month campaign.

Callbox Turned In 1000+ RSVPS and 100s of Appointments for PR and Event Management Expert

The Client

The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.

The Challenge

As a seasoned events and PR expert, the Client strives to always be at the forefront of innovative solutions, and open to adopting new ideas and investing in new tools and strategies in order to provide valuable service to their customers, but quite apprehensive in one thing – outsourcing leads. Their stand, however, swayed when things got lean and they were left with only one option – to outsource.

One global IT firm signed up for a large scale event management campaign with the Client to run in the different states in the country, simultaneously. They wanted to target a thousand attendees within a three-month invite period only. The Client knew they needed additional staff to roll out all the needed outreach activities for the campaign. But, instead of hiring more people, the Client decided to outsource with a trusted provider who possesses both tools and skills that can help them reach and engage target attendees for the event.

The Callbox Solution

Callbox customized an Event Marketing and Appointment Setting campaign for the Client. The outreach utilized voice, email, web and social media. The goal was for the Callbox team to invite target participants from Singapore, Hong Kong and Australia to register to the event in their country, and offer a meeting with the Client’s consultants

Account Research and Selection

  1. The Client’s customer targeted all industry types but specified company size and decision makers.
  2. Callbox improved the Client’s ideal customer profile (ICP) which served as a basis for identifying which contacts qualify best as target participants.
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided target prospects they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Personas designated as the campaign’s primary targets: C-suite, Sales & Director/Manager, BDM, Social Media Strategist, IT Director/Manager
  3. The master contact list was segmented based on these targets and further grouped according to industry and business size.

Results

The three-month event marketing and appointment setting campaign gathered more than a thousand attendees and hundreds of appointments. The leads delivered were best-qualified targets which turned in 57% conversion

Callbox: Key to A-list Management Consulting Expert Business Disrupt Turnaround

The Client

The Client is an A-list management consulting leader who has been working with mid-market and distribution clients for over two decades, providing expert consulting solutions on profitable growth strategy, operational improvement, restructuring and turnaround, and mergers and acquisitions.

The Challenge

Two of the most impacting challenges are increased competition and rapid change in the buying landscape. Quite worried about the rising competition with new and larger firms and the way buyers go about buying services, the Client took practical steps to address the issues by outsourcing lead generation solutions with Callbox.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which the Client approved and signed up for two terms.

The goal was for the Callbox team to set appointments for the Client’s consultants with target prospects who have the need for profitable growth strategy, operational improvement, restructuring and turnaround, and mergers and acquisitions services.

Results

Overall, the six-month ABM Lead Generation and Appointment Setting campaign delivered 77 appointments, 15 leads completed, 36 requests for more information, and 526 social media connections.

Callbox Printed Out Two Successful Lead Generation & Appointment Setting Campaigns for Digital Printing & Business Solutions Leader

The Client

The Client started as a digital printing firm for the embellished products industry like screen, embroidery and promotional who later evolved into one of the most trusted business software solutions providers in the region. Their products range from business management software, online proofing, digital printing, self-service order management, and e-Commerce solutions.

The Challenge

Prior to becoming a full business solutions provider, the Client was a digital printing expert who was eager to explore every opportunity they can find that can help them grow, and one of those was working with Callbox which helped increase their customer base.

However, as product and service demand rapidly expanded, communication, information, and reports were hard to catch up which eventually affected scheduling, shipping, and other key business functionalities. Because of this, the Client thought to create a custom business management software solutions to not only address their needs but also to help other digital and screen printers and embroidery and apparel companies.

The Callbox Solution

Callbox ran two separate campaigns for the Client. The first was to offer digital screen, embroidery, and promotional printing services. Three months later, the Client signed up for another six-month campaign to offer its business software solutions. Callbox closely worked with the Client and tailored two lead generation and appointment setting campaigns which each composed of three work phases:

Account Research and Selection

  1. The Client specified target industries, company size, and decision makers.
  2. Callbox further improved the Client’s ideal customer profile (ICP) which served as a basis for identifying which contacts best qualify.
  3. Callbox compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles they wanted the outbound campaign to engage which consisted of detailed demographic and firmographic segmentations.
  2. Most qualified companies were those with a need for business management software, online proofing, digital printing, self-service order management, and e-Commerce solutions.
  3. Profiled records were submitted to the Client for approval.

Multi-touch, Multi-channel Outreach

  1. Prospective buyers were reached out via phone, email and social media
  2. All qualified prospects were nurtured to maximize engagement and responses.
  3. Each nurture path set for every qualified prospect was carried out in multiple touches, with automated engagement and one-on-one interaction combined.

Results

The first campaign produced a total of 125 appointments, 82 MQLs and 676 social media connections.

The second campaign scored 77 appointments, 66 MQLs and 502 social media connections.

Automotive Manufacturers Sales Maven Drove 90+ New Leads with Callbox ABM Lead Generation & Appointment Setting Campaign

The Client

The Client is a seasoned automotive manufacturer sales agency that caters clients from the performance automotive aftermarket and OEMs in the United States. Their four decades of experience in the business honed their knowledge and understanding of the performance and accessory business from a product sales and marketing viewpoint of the automotive industry which made them one of the trusted providers in the region.

The Challenge

Despite the accelerating economy of the automotive industry, the manufacturing sector continues to meet business roadblocks brought by the labor shortage, keeping up with technology innovation, cybersecurity, global competition and acquiring qualified leads.

As an experienced driver in the automotive manufacture sales sector, the Client took action on the issues but prioritized the one that directly presses them – acquiring qualified leads. The problem called to employ marketing tactics that generate sales-qualified leads, leveraging on content and other helpful resources to draw more interested customers. It also sparked a need to enlist the help of a marketing expert who understands their pain points and equipped to address the challenge.

The Callbox Solution

Callbox designed an ABM Lead Generation and Appointment Setting campaign for the Client. The campaign was fixed in a two-term deal that utilized outbound activities via voice, web, email and social media.

Account Research and Selection

  1. The Client specified target industries, target location, and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage in. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas designated as the campaign’s primary targets: C-suites, VPs, Directors, Head of Marketing Sales & Marketing, BDMs
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type with unique accounts and unique contacts.

Results

Overall, the six-month lead generation and appointment setting campaign produced a total of 92 appointments, 308 MQLs and 427 Net New Prospects.

Callbox’s ABM Lead Generation Program Delivered Global Managed Communications Technology Leader’s New Branding to SG Market

The Client

The Client is a managed communications technology leader that delivers hybrid networking, security solutions and cloud connectivity to their global customers. They continue to strive to deliver the best connection in the networked world which made them a constant recipient of different excellence awards for operational, innovation and certification achievements in their years of existence.

The Challenge

Change brings opportunities, but may also cause challenges as complexity in the process, more decision makers to deal with, more risks and higher demands from customers arise in the business. But, the Client was swift to find possible solutions to these issues by partnering with a marketing firm that can clearly send their message to their target market which would result in exceptional customer experience.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting marketing campaign for the Client which involved voice, email, and social media channels in reaching and engaging prospects. The proposal was closed in a two-term lead generation and appointment setting campaign program.

The goal was for the Callbox team to generate leads based on the Client’s target specifications and set office meetings with qualified decision makers who are interested to speak with the Client’s consultants. The campaign involved three key steps:

Account Research and Selection

  1. The Client specified their target industries and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then came up with a list of potential contacts to target, which was reviewed and approved by the Client

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage in. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas were identified as the campaign’s primary targets: IT Director, CTO, CIO, Desktop Manager, IT Security Manager, Security Architect, CISO.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

Overall, the six-month ABM Lead Generation and Appointment Setting campaign produced a total of 86 appointments, 36 follow-ups, 57 requests for more information and 542 LinkedIn connections.

Callbox Lead Generation & Appointment Setting Campaign Empowers Rebranding and Generates New Customers for Signage Leader

The Client

The Client is a strong 50-year-old visual branding solutions, architectural branding, innovative advertising solutions, and lighting and maintenance provider, spanning from the states of Virginia, Georgia, Florida, and California, across multiple industries.

The Challenge

The past five decades have been very inspiring for the signage leader as they continue to be one of the few companies in the industry who never fail to support the ever-increasing and challenging demands of its customers.

As part of their goal to broaden their solutions and common sense integration of digital technology, the Client moved to make some changes within the company which included rebranding and innovation on customer acquisition. But, the process was not fast and easy and required a third party’s expertise to help them retell their story to their customers, reflect the changes they have made through the right messaging and comprehensive set of solutions they now offer.

The Callbox Solution

Callbox designed a Multi-touch, Multi-channel Lead Generation and Appointment Setting campaign for the Client that utilized voice, email and social media channels which they signed up for two-terms.

The goal was for the Callbox team to set appointments between the Client’s consultants and qualified prospects. The campaign involved two key steps:

Account Research and Selection

  1. The Client specified target industries and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage in. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Decision makers designated as the campaign’s primary targets: CMO, Marketing Manager, Office Manager, General Manager, Business Owners.
  3. The master contact list was segmented based on these decision maker profiles, and was further grouped according to industry type.

Results

Overall, the six-month ABM Multi-touch, Multi-channel Lead Generation and Appointment Setting campaign produced 97 appointments, 104 MQLs and 565 social media connections.

Callbox ABM Makes Easy Lead Conversion for Language Translator

The Client

The Client is an industry leading and translation provider, localizing content in several industries in its 11 offices across the globe. It has been serving customers with Translation, Localization, Desktop Publishing, Multimedia, Testing & Engineering and Interpretation of over 120 languages for over 20 years.

The Challenge

The translator leader dons several badges of language qualifications and certifications, but continues to employ industry partners who can support them with innovative solutions to help address their needs.

Their database was wearing out where contact information had become inactive which caused email bounces and failed send outs, and made it hard for them to connect with decision makers.

They wanted to acquire a fresh and accurate database, and employ lead generation strategies that can help them reach out more prospects through different media.

The Callbox Solution

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Chat, Social Media and Mobile channels
  • Sales Enablement & Support that was composed of an end-to-end service coverage from Training, Setup and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRMs
  • Account Management which includes Strategy Building, Reporting and Product Knowledge

The Goals

  • The Callbox team was to clean and expand the database by removing not qualified contacts and adding new records
  • Refresh email content and create a social media account to generate connections
  • Generate appointments

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified target industries and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage in. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The campaign’s primary targets were Marketing (CMO, Head, Director, Manager), E-commerce (Head), Digital Manager, Content Manager, Localization Manager
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type with unique accounts and contacts.

Results

Overall, the six-month Account-Based Marketing Lead Generation and Appointment Setting campaign produced a total of 132 Sales Qualified Leads, 88 Marketing Qualified Leads, 351 Social Media Connections and 362 Adword Impressions (Clicks).

Ad Guru Gains A Hundred and More Appointments with Callbox Lead Generation

The Client

The Client is a decade old, multi-awarded advertising firm founded in Salt Lake, Utah, providing complete supplemental revenue for digital publishers to increase revenue without making any changes in the website or any existing inventory.

The Challenge

The Client wanted to expand their market reach and grow their customer pipeline. Specifically, they needed someone to help them assist publishers in going through the registration process, and eventually get them to agree to a meeting with their consultants.

They were looking for a lead generation firm that can provide a robust database with accurate and updated contacts, and a skilled appointment setter to arrange meetings on their behalf.

The Callbox Solution

Callbox designed an annual Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:

  • Account-Based Multi-Channel Lead Management which utilized Voice, Email, Chat, Social Media and Mobile channels
  • Sales Enablement & Support that was composed of an end-to-end service coverage from Training, Setup and Back Office Sales Support
  • Tools & Subscriptions to Callbox Pipeline and HubSpot CRMs
  • Account Management which includes Strategy Building, Reporting and Product Knowledge

Campaign Objectives: The goals were for the Callbox team to set appointments for the Client’s consultants.Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The campaign was open to target any decision maker.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

Overall, the 12-month Account-Based Marketing Lead Generation and Appointment Setting campaign delivered 147 Sales Appointments (LinkedIn 60, Calling 78, Email 9), 18 Marketing Qualified Leads, and 2,803 Social Media Connections.

Callbox Registered 500+ New Members and Confirmed Hundreds of Event Attendees for ICT Industry Collaborator

The Client

The Client is a global non-profit organization that promotes innovations in the information and communication technologies across 40 nations. They collaborate and mobilize ICT industry leaders to drive developments in the region, engaging a broad range of professionals and organizations as well as researchers and influencers to ensure progress in the ICT industry.

The Challenge

Gathering industry leaders from across the global communications ecosystem to meet in one event and share and learn corporate ideas and best practices takes more than just the usual event planning and management, but requires proper lead nurturing and full engagement with stakeholders in order to achieve the organization’s vision: to create a world where people and organizations connect and initiate actions through the innovative use of ICT.

The Client looked for a premiere B2B marketing partner who has rich experience in customer engagement and lead nurturing to help them carry out the project successfully. Callbox had everything they needed.

The Callbox Solution

Callbox packed a Multi-Touch, Multi-Channel Lead Generation and Event Marketing Campaign for the Client that was sealed in a two-term deal that utilized voice, web, email and social media channels to reach and engage prospects.

The campaign goal was for the Callbox team to find target companies and invite them to their US event, and offer to register as an organization’s member.

Account Research and Selection

  1. The Client specified target industries.
  2. Callbox refined the Client’s ideal customer profile which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided ICPs that they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The designated ICPs: C-suites, VPs, Directors, Channel Partner Managers
  3. The master contact list was segmented based on these personas and was further grouped according to industry type with unique accounts and unique contacts.

Results

In total, the six-month lead generation and event marketing campaign produced a total of 493 confirmed attendees, 180 MQLs, and 583 new registered members who were LinkedIn connections.

Callbox ABM Lead Generation and Appointment Setting Helped US Financial Consulting Leader

The Client

The Client is a leading financial consulting provider that’s been in the business for more than three decades. They offer innovative financial products like asset allocation, insurance, employee benefits, tax planning, wealth management and annuities to thousands of businesses worldwide that help address common financial concerns.

The Challenge

The significant growth in the IT industry has prompted the Client to leverage digitization. They employed new tools and tactics to improve customer experience and achieve business growth. However, the arduous transformation process required help from third-party providers to augment the phase by phase integration and provide support to the company’s marketing needs. With Callbox’s account-based marketing multi-touch, multi-channel lead generation and appointment setting strategies, the financial leader found a way to fittingly cope with the rapid evolution in the finance industry.

The Callbox Solution

Given both the Client’s current strategic situation and its immediate marketing goals, it was determined that Callbox’s precision-oriented lead generation solutions would be an effective approach at enhancing the Client’s rebranding and customer outreach efforts. Accordingly, the campaign plan consisted of two main components: (1) customer profiling and (2) lead generation.

Account Research and Selection

  1. Agents called every contact on the list in order to check and update all pertinent information.
  2. Callbox’s customer profiling package ensured that every entry on the list contained complete, accurate, relevant, and timely information on a valid decision-maker.
  3. Once completely profiled, every record on the list represented a contact having any of the above-mentioned job titles working in a manufacturing company located within any of the four APAC countries mentioned earlier

Account and Prospect Profiling

  1. The Client provided target decision makers for the Callbox team to reach out which consisted of detailed demographic and firmographic segmentations.
  2. The buyer personas designated as the campaign’s primary targets were CFO, CHR, CEO, CIO.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

Overall, the two-term Lead Generation and Appointment Setting campaign produced a total of 192 appointments, 44 leads, 134 requests for information and 716 social media connections.

Callbox Account-Based Marketing Lead Generation Campaign Formed New Partnerships for Global Information Services Leader

The Client

The Client is a leading global information services company, combining deep domain knowledge with intelligent technology, delivered through vital insights and sage tools which enable healthcare, tax finance, legal and regulatory professionals become more efficient and effective.

The Challenge

As the future of work is evolving fast, the Client remains focused on accelerating its value as a trusted global information services leader that provides expert solutions which enables organizations to make the right decisions, improve strategies and build better judicial and regulatory systems. This served as an opportunity for the client to expand its services across regions through channel partners, and the best way to find these targets was to work with a marketing solutions company who can provide both the data and the tools required to help them reach the right partners in their target regions – Callbox.

The Callbox Solution

Callbox designed a multi-touch, multi-channel campaign based on the client’s specifications. The two-term account-based marketing lead generation and appointment setting campaign’s outbound activities utilized voice, web, email and social media in reaching its targets.

The goal was for the Callbox team to find companies who are interested to become the Client’s channel partner.

Account Research and Selection

  1. The Client specified target industries and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas designated as the campaign’s primary targets: C-suites, VPs, Directors, Marketing Managers, Head of Marketing, Channel Partner Managers, Sales Directors/Managers
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type with unique accounts and unique contacts.

Results

Overall, the six-month lead generation and appointment setting campaign produced a total of 90 appointments, 333 MQLs and 213 Social Media Connections