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What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]


 

 

‘Tis the season for giving…
and holiday-related stress.

  • Gift-giving worries 79% of consumers.
  • 67% are unable to find the “perfect” gift.
  • 90% have hard-to-please persons on their list.

Related: Use the Psychology of Free Stuff to Generate Leads

For B2B folks, the stakes are much higher.
The wrong gift can kill a deal in an instant.

As you’re making your list
and checking it twice, here are 4 great ideas on…

What to Get Your Prospects for the Holidays

#1: Experience

Studies show experiences (not stuff) make people happier.

The same holds true for presents.

So, give your prospects experience-based gifts like:

  • Restaurant coupons
  • Sports tickets
  • Season passes

Related: Building an Effective B2B Marketing Experience

#2: Time

6 in 10 Americans say they don’t have enough time to relax.

This year, give your prospects the gift of time.

Free up time in their routines with gifts like:

  • Monthly subscription boxes
  • Gift cards for on-demand services
  • Coupons for car maintenance

Related: Benefits of Outsourcing and How to Stop Long Working Hours

#3: Insights

B2B prospects want to be educated.

So reach out to your prospects with the gift of insight.

Help them grow personally and professionally with gifts like:

  • Invites to industry events
  • Free access to gated content
  • Vouchers for lessons and tutorials

Related: Lead Management Best Practices: Marketers Should Take into Heart

#4: Wellbeing

With stress levels at all-time highs, health concerns are growing.

73% of employees are interested in wellness programs.

So, let your prospects stay physically and mentally fit with:

  • Massage and spa gift cards
  • Gift certificates for mindfulness workshops
  • Donation done on prospects’ behalf

Related: Running Low on Passion? Remember the First Day Feeling [Slides]

Spread the holiday cheer with these presents.

You can’t go wrong with the gifts of:

  1. Experience
  2. Time
  3. Insight
  4. Wellbeing

Happy holidays!

 

 

Get to know Callbox even better. Watch our video

Get qualified and industry targeted leads today! Dial +1 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

5 New Year’s Resolutions to Refine Your Marketing Analytics Stack
10 Affordable Marketing Ideas for Software Startups

What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]


 

 

‘Tis the season for giving…
and holiday-related stress.

  • Gift-giving worries 79% of consumers.
  • 67% are unable to find the “perfect” gift.
  • 90% have hard-to-please persons on their list.

Related: Use the Psychology of Free Stuff to Generate Leads

For B2B folks, the stakes are much higher.
The wrong gift can kill a deal in an instant.

As you’re making your list
and checking it twice, here are 4 great ideas on…

What to Get Your Prospects for the Holidays

#1: Experience

Studies show experiences (not stuff) make people happier.

The same holds true for presents.

So, give your prospects experience-based gifts like:

  • Restaurant coupons
  • Sports tickets
  • Season passes

Related: Building an Effective B2B Marketing Experience

#2: Time

6 in 10 Americans say they don’t have enough time to relax.

This year, give your prospects the gift of time.

Free up time in their routines with gifts like:

  • Monthly subscription boxes
  • Gift cards for on-demand services
  • Coupons for car maintenance

Related: Benefits of Outsourcing and How to Stop Long Working Hours

#3: Insights

B2B prospects want to be educated.

So reach out to your prospects with the gift of insight.

Help them grow personally and professionally with gifts like:

  • Invites to industry events
  • Free access to gated content
  • Vouchers for lessons and tutorials

Related: Lead Management Best Practices: Marketers Should Take into Heart

#4: Wellbeing

With stress levels at all-time highs, health concerns are growing.

73% of employees are interested in wellness programs.

So, let your prospects stay physically and mentally fit with:

  • Massage and spa gift cards
  • Gift certificates for mindfulness workshops
  • Donation done on prospects’ behalf

Related: Running Low on Passion? Remember the First Day Feeling [Slides]

Spread the holiday cheer with these presents.

You can’t go wrong with the gifts of:

  1. Experience
  2. Time
  3. Insight
  4. Wellbeing

Happy holidays!

 

 

Get to know Callbox even better. Watch our video

Get qualified and industry targeted leads today! Dial +1 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

5 New Year’s Resolutions to Refine Your Marketing Analytics Stack
10 Affordable Marketing Ideas for Software Startups

How to Reach Influencers and Grow Your Content Audience [VIDEO]

You spent ages crafting and perfecting your content marketing masterpiece, and then you hit the publish button. Hours, days, weeks go by, and yet your engagement metrics still haven’t breached the low double digits. So, you went back to the old drawing board and posted an even more compelling piece of content, but still got the same dismal results.

This is an all-too-familiar situation that many marketers face today. Consider this: 76% of marketers blog, while another 73% produce case studies. That’s just for written content. There’s an entire ocean of infographics, whitepapers, social media posts, videos, and other materials that your target audience has to navigate in order to find your content.

Influencers can give your content the needed boost to reach a wider audience and, more importantly, drive action. This video series gives an overview on influencer outreach, going over some quick tips and ideas you can use, plus a brief walk-through of how we were able to successfully work with influencers in one of our content projects.

 

Episode 1: Why Reach Out to Influencers?

Influencers are what your content needs to achieve escape velocity and generate the right kind of response. But before we talk about the “how” of influencer outreach, let’s first find out the “why”.


 

Episode 2: Knowing Who to Reach

In B2B marketing, it all starts with the list–and Influencer outreach is no exception. Knowing who to reach out to is the critical first step that determines your campaign’s success or failure. There’s obviously going to be a lot of factors that an influencer must meet to make it into your list. But it all boils down to three C’s: connections, context, and conversions.


 

Episode 3: Refining Your Message

It takes a special kind of message to get influencers interested in your content. In this video, I’ll walk you through a few things to consider in order to craft a compelling pitch that contain everything that influencers want to find in an outreach message.


 

Episode 4: Offering Value

If your pitch is what makes influencers take your request seriously, then it’s the value or benefit you offer that gets them to say yes. There’s one secret to making your offer impossible to refuse, and that’s what I’ll talk about in this episode.


 

Episode 5: Putting Into Action

It’s now time to apply what we’ve learned so far in this series with an actual example. I’ll go over how we were able to significantly improve the performance of one of our blog entries with help from influencers. Spoiler alert: It worked beyond our expectations.
 

 


 
 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trendWhy You Should Bet Your Money on Digital Marketing (And Win)

How to write content that gets read and shared
12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

What to do After a Horrible Sales Call? [VIDEO]

How fast can you bounce back when you can’t find the right words to say during a sales call?

A bad sales call can turn into a nightmare and ruin a potential sale. You must know how to take proper precautions to be able to recover. Let’s admit it. Everyone will experience having a bad day regardless how good you are in what you’re doing. Don’t let it ruin your day! Instead, learn from it and move on. Bad experiences along the way can be turned into a positive learning.

Video transcript:

Just got off the phone with a prospect, and it didn’t quite go well? It’s okay to feel bad. Afterall, nobody wants to screw up at work.

But how do you get yourself back and recover from a shitty sales calls?

Get some distance

Get up and step away from your desk.

  • Take a 10 minute break.
  • Get a coffee.
  • Go outside and take some fresh air.

Reflect on what went wrong

Turn bad sales call into an opportunity

  • What could I have said better?
  • Could I have handled the situation differently?
  • How could I have responded?

Everyone can commit mistakes once in awhile. What matters is what you did after to recover. Be positive and turn it into a learning opportunity. Don’t let it affect your future performance.

 

How about you? How do you get back in the game after a bad sales call? Let us know! Comment below.

 

 Originally appeared at Callbox Singapore.

 

 

Learn more tips and tools in generating leads, Check out our videos here!

Get our latest updates on The Savvy Marketer’s Blog

 

 

5 Data-backed Tips for Better Phone-based Sales Presentations
6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

AskCallbox: What makes an effective lead nurturing program?

I can drown you with numbers from a dozen sources that prove how important lead nurturing is in the marketing process, but I choose not to. Let me give you a sprinkling of the juicy tidbits, though, as compiled by Ellen Gomez for Convince and Convert:   

  • 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa)
  • Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo)
  • Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group)

Very clearly, lead nurturing is an effective marketing tool to transform what were merely leads in the ToFu to paying customers in the BoFu. I will let you in on a secret: everybody can use lead nurturing to their advantage, and that includes you.

I know you’re excited, but before you begin any lead nurturing program, you need to clearly define goals so you know what is considered “success”. We all know there’s always that “everything depends on perspective” thing. A 100% increase in converts may spell success for you, but to others, it may mean nothing. See, without clear objectives of what you are trying to accomplish with your lead nurturing campaigns, you will never know if you’re seeing success or not. Now think of a concrete and measurable goal. You can even write it down.

The Four E’s of an Effective Lead Nurturing Program

Now, here’s what we’re going to do to realize those goals.

  • Establish

Build a good list of prospects, (operative word: good) from which you define buyer personas and do progressive profiling. Everything, and I mean everything, starts with a good-to-great prospects list. If you can tell yourself you have a pretty decent list, throw it away. You need at least a good one, or else everything that follows will be exercise in futility.

Related: AskCallbox: Where Do you get the List?

From the list, you have to understand who it is you’re trying to reach. It will provide you with a tremendous marketing and sales advantage. Creating buyer profiles takes time, but once completed, they focus and leverage your efforts. You simply cannot have a consistently effective nurturing program without clearly defined prospect profiles.

Get updated and targeted business list of your target market!

  • Educate

Create awareness, inform them about the product, and teach them how to make better decisions by creating relevant, timely, and useful content. In creating the content, make sure you:

    • Know your audience very well
    • Consider the buyer’s journey
    • Set a conversational tone
    • Keep it simple (or short and sweet)
    • Personalize your content

Related: Customized Content for your Target Audience Like These Payroll Software Companies Did

  • Engage

If  you have already mapped out the number of touch points you need and determined which channels to use – it could be email or phone or social media or all of them – you’re ready to engage them.

Helpful Stastistics: 5 Social Media Trends for Businesses in 2016

After sending the initial information about the products or services, you can follow-up by phone. By now, you should have already been able determine if the target decision makers are receptive or not. If they aren’t, you can try and reach out to them via social media. They have to be reachable somewhere; it’s your job to cover all bases and figure out where that is. And remember, key to engaging your prospects is not just giving them any old marketing bit you have prepared, a brochure or a link – it has to be relevant to them and their business, and you must give them that information in a timely manner – at a point when they need it and are actively looking for it, not before, not after.

Related: Statistical Proofs Show That You Should Invest In Multi Channel Marketing

  • Earn

Win them over with a final push! Sometimes, all it takes is a little nudge to make the prospect say yes. Apply all the theories in Psychology to get that sweet yes.

    • Try reciprocal concession: If there is an expensive and a cheap model of a product, it’s better to advertise the expensive one first. Selling down works better than selling up. We feel more responsible and satisfied after agreeing to a concession. We think we have brought that change.
    • Use social proof: We view a behavior as more correct in a given situation to the degree that we see others performing it.
      The more number of people doing it, the more the rule works into making us believe that the behavior is correct.
      We use behavior of people (like us), to determine proper behavior for ourselves.

Mention how many people have bought the product in the past 48 hours and the prospect might just give in.

You have to understand that an effective nurturing program actively moves the prospects you’ve created through your marketing and lead generation efforts, through a complex sales development process to the point where they become paying customers. Yes, anyone can enjoy the benefits of an effective lead nurturing program. You just have to be willing to invest time and resources and patience and ingenuity. The list is quite long, really, but in the end, it’s all worth it.

Here’s what you’ve missed! AskCallbox: Where Do you get the List?

AskCallbox: Where Do you get the List?Check out! Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle

Learn more how to increase leads with our lead nurturing program or dial 888.810.7464.

 

 

AskCallbox: Where Do you get the List?

Building a good list is important, but it may take a long while. When you need a torrent of leads at the top of the funnel, buying a list is an easy solution.

There are several very good reasons:

  • You save time when you purchase updated and cleansed lists rather than clean them yourself
  • You know your target prospects better and can be more accurate with your campaign messaging when you buy profiled lists
  • You discover new businesses that you should be marketing to

When there’s a known need, nature will find a way to supply. Naturally enough, there’s an industry that focuses on sales lead generation so you don’t have to. Most of these services let you segment and sort millions of contacts online, revealing the most vital details (name, email, phone) once you purchase the list or sign up with an annual subscription.

Internal Marketing Research

Most companies have their own internal marketing data research, and coupled with advanced online searching, sales lead generators gather, cross-reference, scrutinize, and deliver email, phone, and other pertinent data. These are then supplemented with other data such as employee growth rate, business history, size of market served, and salary information. Besides selecting targets by number of employees and industry, sometimes,  the targets’ location and proximity are also considered.

Related: 7 Most Effective Market Research Tools for Creating Effective Lead Generation

Third Party Sources

If you think letting internal marketing research do all the dirty work consumes so much and effort, worry not. Whether you are looking to build a target list on the basis of geography, industry, company size or any other segmentation, there are a number of different sources out there offering business contacts with email addresses and other information. While each of them work on varied models and range from a few cents per contact to several dollars a contact, it’s important to understand the underlying value proposition of each source while deciding on which one will work best for you.

Info USA

www.infousa.com

Best For: Do-it-yourselfers seeking a fully-curated source, especially those targeting consumers.

Overview: InfoUSA divides its sales leads into postal/phone contacts and email contacts. For the latter, InfoUSA helps you create the email message and does the actual emailing (but charges extra for fancier HTML layouts) — in other words, it won’t send you the actual email list. (This probably helps keep others from abusing the list, to your benefit.)

 

Hoovers

www.hoovers.com

Best For: Those seeking a fully-curated source, especially for business contacts. Plans are available for do-it-yourselfers or annual subscribers who prefer dedicated, consultative service.

Overview: With Hoover’s, you can run your own searches, using its Lead Builder tool, or you can subscribe on a monthly or yearly basis and work one-on-one with a representative, to build your lists.

Related: Do you know that around 36% of business data gets obsolete every year?

 

Jigsaw

http://www.jigsaw.com

Best For: Do-it-yourselfers seeking a collaborative, potentially lower-cost solution.

Overview: Jigsaw is a collaborative database of contacts. You can buy contacts with money or with credits earned from sharing your contacts or correcting Jigsaw’s list. Data quality depends on the quality of Jigsaw’s collaborators.

Related: The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?

 

Find the Best Fit

For most marketers, purchasing lists is still the easiest way to fill a pipeline. Again, remember to carefully evaluate what you’re getting in terms of value from each of the third-party sources mentioned above and select the one that checks all your boxes.

Reference: entrepreneur

 

Have regular data cleanup to check your database for errors or get a targeted business list for your marketing campaign! Contact us or Dial 888.810.7464

 

Check out Callbox Successful Lead Generation Campaigns:

Global Media Runs On Accurate Market Data

Callbox Data Profiling A Major Coup for Exhibition Leader

Quantifying Lead Generation Success for World-Class Data Solutions Provider