Attention spans are getting shorter.
One study claims it’s shorter than a goldfish’s.
But this doesn’t mean people now have fishlike intelligence.
We simply got smarter at spending our attention.
That’s the key to getting your emails opened and read.
You have to show they’re worth people’s attention
… and you only have 8 seconds to do this.
Follow these proven tips to make each crucial second count.
#1 Figure out the best sending schedule
Send times affect email engagement rates.
Research shows mid-morning on weekdays work best.
Tweak your send times based on your own campaign and audience.
Related: Sending Emails on Sunday? Are you Kidding me?!
#2 Spend extra effort crafting your subject line
47% of recipients open emails based on subject lines alone.
Good subject lines use recipients’ curiosity and self-interest.
Come up with 2 to 3 subject line ideas and test each one.
Related: The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words
#3 Avoid starting with “Hi, my name is…”
Opening lines affect whether your emails get read.
Your email won’t be worth reading if it starts off by talking about you.
Hook your prospects by making the opening about them.
Related: Dissecting the World’s First Spam Email: 5 Timeless Lessons We Learned
#4 Show that you really did your homework
Personalized emails fetch 29% more opens and 41% higher CTRs than generic emails.
But deeper personalization improves conversion by up to 360%.
Open by mentioning a recent trigger event or a shared background.
Related: Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]
#5 Pay attention to layout and formatting
Recipients spend only 5 seconds scanning an email.
In one glance, your prospect should know what the message is about.
Break the body into smaller chunks and make key items stand out.
But as attention spans continue to dwindle,
this is the best way to email prospects:
Seek respect, not attention.
It lasts longer.
Related: The Only Guide to Email Marketing Analytics You’ll Ever Need
Read the latest updates on The Savvy Marketer’s Blog
Get a targeted list or Learn more about Callbox Multi-Channel Marketing Strategy
Contact us or Dial 888.810.7464
Add us on WhatsApp +65 8232 2417
Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies
https://i1.wp.com/www.callboxinc.com/wp-content/uploads/2019/08/4-Terrible-Sales-Follow-up-Email-Mistakes-That-Ruin-Deals.jpg?fit=800%2C450&ssl=1 450 800 Rebecca Matias https://www.callboxinc.com/assets/callbox-logo.svg Rebecca Matias2019-08-12 08:00:512019-08-12 23:33:554 Terrible Sales Follow-up Email Mistakes That Ruin Deals https://i1.wp.com/www.callboxinc.com/wp-content/uploads/2019/07/4-Solid-B2B-Email-Campaign-Ideas-to-Market-Cloud-Solutions.jpg?fit=800%2C450&ssl=1 450 800 Rebecca Matias https://www.callboxinc.com/assets/callbox-logo.svg Rebecca Matias2019-07-18 14:00:382019-07-18 03:36:474 Solid B2B Email Campaign Ideas to Market Cloud Solutions https://i0.wp.com/www.callboxinc.com/wp-content/uploads/2019/07/4-Email-Marketing-Tactics-That-Are-Not-Just-About-Crafting-Emails.jpg?fit=800%2C450&ssl=1 450 800 Rebecca Matias https://www.callboxinc.com/assets/callbox-logo.svg Rebecca Matias2019-07-08 14:00:122019-07-08 17:27:244 Email Marketing Tactics That Are Not Just About Crafting Emails