Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.

In difficult times, you wouldn’t want it to specifically affect your sales.

Here are some tips to help you empower your sales during these times. 

Ensure You Get Leads

Without leads, you won’t have sales. 

So, it’s important that you’re more diligent than ever in your lead generation. 

Provide Updated Materials and Resources

Don’t stop producing content and make sure that your existing content gets regularly updated especially for ones that include data that needs to be updated. 

It’s not Always about Selling. Build Relationships

As important as it is to sell, you also have to ensure a strong business relationship with your prospects as well.

Stay Connected

Staying in constant communication with your prospects and clients is even more important now than ever. 

Uncertain times call for improvised measures and constant readiness.

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

If you are working in sales and working from home, it can get a little complex and more challenging than usual. There are many things that you have to be prepared for when working from home aside from a stable internet connection and a comfortable nook in your house that you can call your office.

So, in this blog post, we are going to discuss the different ways you can hit sales home runs while working from home.

Nurture Prospects with Content

We always emphasize the importance of making content as it is what keeps prospects and clients coming back and checking into your platforms.

Whether you have a creative team that you constantly collaborate with or you make your own content, it’s important that you’re consistent with it. 

Keep in mind that the content you produce should be a balance between it being educational, creative, and entertaining. Your audience will be more likely to get attracted to content that directly addresses their pain points and provides them with solutions in an efficient yet entertaining way.

Relationship Focus

If there is one thing you learn from working in sales is that it’s all about relationships. Your success heavily depends on nurturing your existing clients while at the same time acquiring new ones. If your company already has a good relationship management system, make sure that you also explore all the features it offers and takes advantage of them as you work on your own. If your company doesn’t have one, though, don’t fret. Explore and try to look at different types of CRMs that fit your needs the most. Believe it or not, there are many great CRM tools out there for an affordable price. 

Leverage Video Conferencing

There are countless free video conferencing tools available at our disposal. It’s all about finding which one suits your needs the best. When working remotely, it’s important to regularly keep in touch with your teams and set virtual appointments with your prospects.

Find Untapped Market

In this age of technology and the internet, there are new platforms constantly on the rise and audiences engage heavily with a business that took advantage of those platforms first. The only thing is that few businesses actually take the chance to jump onto the chance of taking that first-mover advantage and invest their resources into these shiny new things. We suggest that you constantly search for new marketplaces popping up, do your research in order to be one of the, if not the first one to tap into it.

Takeaway

Working remotely or working from home has its advantages and at the same time, its challenges especially when working in sales. The beauty is that we live in a technologically advanced time where we have numerous tools at our disposal. We hope that these tips help you get the most out of your working-from-home experience.

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

In April, Chiefmartech.com’s Scott Brinker published the much-awaited 2018 edition of his Marketing Technology Landscape Supergraphic. Among other things, the chart showed a vibrant but dizzying rate of growth for the field of MarTech:

• 6,829 solutions (up 27% from 2017)
• 6,242 different MarTech vendors
• 49 MarTech software categories

For marketers looking to build or maintain their tech stacks, those figures can seem very daunting. In fact, more than a quarter (26%) of organizations rank choosing the right MarTech solution as a key challenge.

So, how do you find the right MarTech tools for you underneath all the mountain of possible options?

The secret, says Mary Wallace at MarTech Today, is to understand that putting together or optimizing a MarTech stack is an evolution, not a revolution. You start out with a core set of capabilities that support your current strategy, and then gradually expand your stack as the need arises.

That’s what we explore in this short video. We take a look at seven essential categories of MarTech tools that you need to seriously consider as part of your stack:

1. Digital Marketing Tools
2. Direct Outreach Tools
3. Content Experience Platforms
4. Customer Relationship Management (CRM)
5. Marketing Automation Platform (MAP)
6. Analytics Software
7. Collaboration Tools

A marketer can include any number of specific technologies under each category based on the complexity and requirements of their marketing process.

The crucial thing to keep in mind is that all the parts of a MarTech stack need to be seamlessly integrated with one another. Data must flow uninterrupted from one tool to the next. Otherwise, you’ll simply end up with a stack of disparate solutions, instead of a fine-tuned MarTech stack.

In short, each tool must be able to talk and listen to the rest of the components.

Still, identifying the MarTech building blocks for your own specific use case can be a difficult challenge to overcome. Adestra’s Ryan Phelan gives out five helpful tips to help you make sense of today’s bewildering MarTech landscape:

1. Stick with what you need to have, not what’s nice to have
2. Make sure all stakeholders give the greenlight
3. Ask industry advisors and consult independent sources
4. Develop a methodology for evaluating potential tools
5. Know the specific outcomes and assign the right KPIs to measure it

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

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Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.

In difficult times, you wouldn’t want it to specifically affect your sales.

Here are some tips to help you empower your sales during these times. 

Ensure You Get Leads

Without leads, you won’t have sales. 

So, it’s important that you’re more diligent than ever in your lead generation. 

Provide Updated Materials and Resources

Don’t stop producing content and make sure that your existing content gets regularly updated especially for ones that include data that needs to be updated. 

It’s not Always about Selling. Build Relationships

As important as it is to sell, you also have to ensure a strong business relationship with your prospects as well.

Stay Connected

Staying in constant communication with your prospects and clients is even more important now than ever. 

Uncertain times call for improvised measures and constant readiness.

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

If you are working in sales and working from home, it can get a little complex and more challenging than usual. There are many things that you have to be prepared for when working from home aside from a stable internet connection and a comfortable nook in your house that you can call your office.

So, in this blog post, we are going to discuss the different ways you can hit sales home runs while working from home.

Nurture Prospects with Content

We always emphasize the importance of making content as it is what keeps prospects and clients coming back and checking into your platforms.

Whether you have a creative team that you constantly collaborate with or you make your own content, it’s important that you’re consistent with it. 

Keep in mind that the content you produce should be a balance between it being educational, creative, and entertaining. Your audience will be more likely to get attracted to content that directly addresses their pain points and provides them with solutions in an efficient yet entertaining way.

Relationship Focus

If there is one thing you learn from working in sales is that it’s all about relationships. Your success heavily depends on nurturing your existing clients while at the same time acquiring new ones. If your company already has a good relationship management system, make sure that you also explore all the features it offers and takes advantage of them as you work on your own. If your company doesn’t have one, though, don’t fret. Explore and try to look at different types of CRMs that fit your needs the most. Believe it or not, there are many great CRM tools out there for an affordable price. 

Leverage Video Conferencing

There are countless free video conferencing tools available at our disposal. It’s all about finding which one suits your needs the best. When working remotely, it’s important to regularly keep in touch with your teams and set virtual appointments with your prospects.

Find Untapped Market

In this age of technology and the internet, there are new platforms constantly on the rise and audiences engage heavily with a business that took advantage of those platforms first. The only thing is that few businesses actually take the chance to jump onto the chance of taking that first-mover advantage and invest their resources into these shiny new things. We suggest that you constantly search for new marketplaces popping up, do your research in order to be one of the, if not the first one to tap into it.

Takeaway

Working remotely or working from home has its advantages and at the same time, its challenges especially when working in sales. The beauty is that we live in a technologically advanced time where we have numerous tools at our disposal. We hope that these tips help you get the most out of your working-from-home experience.

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.