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Your Guide to the Best Social Marketing Platforms

Social media is still very influential, and it is high time for marketers to leverage a diverse array of platforms to discover better business opportunities. If you haven’t been in the bandwagon yet, check these numbers out. 

Don’t get left behind.

See what social media platform suits your stuff!

Your Guide to the Best Social Marketing Platforms for 2015

THE BEST SOCIAL MEDIA TOOLS BY THE NUMBERS

What do companies like to use?

  •         LinkedIn – 94%
  •         Twitter – 88%
  •         Facebook – 84%
  •         Youtube – 72%
  •         Google Plus – 64%
  •         Pinterest – 33%
  •         Instagram – 24%

Insights:

  • 65% of marketers want to learn more about Google Plus 
  • 70% of marketers will increase social media spending
  • 43% of marketers found a customer using LinkedIn
  • 65% of executives visit a vendor’s site after watching a Youtube video

Number of users and reach

  • Facebook – 1.5 billion users (864 million active users; 42% marketers say FB is critical to their business)
  • Twitter – 284 million users (500 million tweets per day; 100 million daily active users; average number of followers per user: 208)
  • LinkedIn – 332 million users (Geographical reach: 200 countries and territories; monthly unique visits: 187 million)
  • Pinterest – 70 million users (Percentage of purchases by online shoppers: 47%; average amount of an online sale: $123.50)
  • Youtube – 1 billion users (4 billion views per day; 7% of marketers plan to increase video content production; 100 hours of video uploaded every minute)
  • Google Plus – 300 million users (20 million unique mobile active users; 2nd most actively used social media platform; percentage of active brands: 70%)
  • Instagram – 300 million users (49% active daily users; gained over 50 million users in six months)

Number of active users by age

  • Facebook – 18 to 29
  • Twitter – 18 to 29
  • Youtube – 18 to 34
  • LinkedIn – 30 to 49
  • PInterest – 18 to 49
  • Instagram – 18 to 29
  • Google Plus – 18 to 24

Number of active users by gender

  • Facebook: Men – 66%, Women – 77%
  • Twitter: Men – 22%, Women – 15%
  • LinkedIn: Men – 28%, Women – 27%
  • Pinterest: Men – 13%, Women – 42%
  • Instagram: Men – 22%, Women – 29%
  • Google Plus: Men – 64%, Women – 36%
  • Youtube: Men – 70%, Women – 65%

Best times to post

  • Facebook – Thursdays and Fridays, from 1-3 p.m.
  • Twitter – Mondays to Fridays, 12 p.m., 5 p.m., and 6 p.m.
  • LinkedIn – Tuesdays to Thursdays, 7 a.m. to 8 a.m., and 5 p.m. to 6 p.m.
  • Pinterest – Saturdays, 2 a.m. to 4 a.m., and 8 p.m. to 11 p.m.
  • Instagram – Mondays, off work hours
  • Google Plus – Mondays to Fridays, 9 a.m.
  • Youtube – Thursdays and Fridays, 12 p.m. to 3 p.m.

Limitations

  • Facebook – More skewed to casual sharing; difficult to control content
  • Twitter – Not image-based; no Edgerank
  • LinkedIn – Unsuitable for smaller companies; reputation-sensitive
  • Pinterest – Limited to retailers and SMEs; higher tendency of spam
  • Instagram – Limited features; limited to iOS and Android devices
  • Google Plus – Small market share;  not SEO friendly
  • Youtube – Lacks customer service; geographic restrictions

Most important social media marketing tactics

  •  SEO – 52%
  •  Promoted posts – 41%
  •  Social media ads – 38%
  • Content discovery tools – 36%

 Related Post: Cream of the Social Crop: A List Social Media Influencers to follow on Twitter

Hot B2B Lead Generation Stats to Fuel Your Marketing Fire [INFOGRAPHIC]

The busy season is upon us!

It’s the time of the year when everyone gets caught up with a string of holidays and events. It’s also the best time for businesses to position themselves in the marketplace. Whether it’s through social media, content blogging, paid advertisements, telemarketing, or email campaigns — it’s the final stretch to 2014 supremacy!

The most important thing is to sustain the energy of B2B lead generation campaigns, especially now that B2B players are out in the “field” trying to grab attention and opportunities with all their might. But before we put on our battle gears, we need to first know what’s really going on out there.

This infographic by Callbox will equip us with everything we need to know about the current state of lead generation:

Hot B2B Lead Generation Statistics to Fuel Your Marketing Fire

6 Reasons Why Social Media is a Powerful Marketing Channel [INFOGRAPHIC]

There are several good reasons why we should reconsider social media in our marketing campaign. It’s not just because everybody’s doing it; rather, there’s so much more to discover and to gain when taking your business to the social world.

It’s free. And we’ve already established before that there are more pros than cons in social media.

With the right social media awareness, social media can bring wonders to your lead generation efforts:

6 Reasons Why Social Media is a Powerful Marketing Channel

10 Crucial B2B Lead Generation Opportunities on your Business Blog [INFOGRAPHIC]

The goal of a blog is like how a man courts a woman, the first step is to get noticed.

Introduce yourself and impress her. Just like how content marketing goes you need to make that impression, feed your readers with incredible thoughts to ponder, and that they will never forget your name from the first day you met.

Having a blog doesn’t end at posting, it’s just the start of something big. You don’t want your crush to know you stay friends with her, right. It’s time to take the next move.

Show some effort. Content marketers don’t just stop at writing 500-word articles a day, they share it. They broadcast it to the world through social networking sites, curation, and many other mediums. Here is an infographic that will show you how to make your readers say ‘yes’.

10 Crucial B2B Lead Generation Opportunities on your Business Blog

More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]

Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money, and effort.

This is an advantage for IT and Software companies for instead of minding the strenuous work of hiring and training people for their marketing department, they would just focus on their elevating their products and services. Now that, competitors are like mushroom that sprouts everywhere, they have more reasons why to outsource their lead generation campaign to someone else.

In fact, according to Customercarebg.com, outsourcing your lead generation to an external company means giving the responsibility to professionals that have the right tools, knowledge, and plan to deliver leads that have a far greater chance to turn into contracts.

The Role of Content in B2B Lead Generation (Infographic)

Everything that is visible and readable on the web is considered content from blogs, infographics, videos, etc. All are gimmicks but it’s still content — wrapped in different ways. It’s the magnetic force that pulls the audience and lures them to visit your website.

That’s how the magic of content marketing works. It plays a major role in B2B lead generation that in its absence it will eventually jeopardize the whole marketing strategy. Below is an infographic that will show you its usage and effectiveness.

The Role of Content in B2B Lead Generation

Having a company blog is a plus factor for online exposure, branding, and for generating leads. It builds up authority and brand awareness. Think of it, like its an ad and by putting your customer’s shoe on you will know what to write or what your content should be all about.