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Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

Your blog is what makes your brand profound. You can do so much with it. You can communicate the value of your service to potential clients, provide thought leadership on important industry issues, give visitors entertaining and relevant information, the works!

But creating impressive content isn’t all that simple. It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all.

Fortunately, you can use the following ideas to give your blog a breath of fresh air and your creative juices flowing.

Top Content Ideas to Inject to your Blog

Transcript:

Newsjacking

The B2B industry is an ever-changing landscape. There is incessant innovation going around, and along with it, you will find a stockpile of topics that give your content writers a month’s worth of ideas. Newsjacking is largely a way to increase social outreach. So, listen to what the industry is talking about by checking your Facebook newsfeed and identifying today’s trending hashtags.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Listicles

What do you think makes BuzzFeed and WatchMojo that popular? Well, you can only look at the interesting lists they constantly produce. Listicles are basically the most shareable type of content around, guaranteeing increased ROIs based on a number of shares generated.

People generally want to know what is the “best” of any category, so making listicles about relevant topics will keep your audience wanting more!

Related: The Five Elements of Quality Content (According to an End-user)

Product Reviews

Authority comes with the ability to know if something is good or not without looking at the service. To create a truly influential brand, you will need to act influential. And what better way to do that than to create reviews on certain products and services. These reviews ultimately show your target audience how much you know about the industry as a whole. If that isn’t convincing enough, you can ask the customers that “spend 31% more with a business that has excellent reviews.”

Related: Creating Appeal: How to Promote a Product People Don’t Search For

Shareable Videos

If you have depended mostly on articles and graphics for generating quality leads, then it’s time to let you know that these are not enough. Give yourself a break from writing content and add a little variety by creating videos along the lines of tutorials and discussions on relevant industry topics.


With 51% of marketers using visual content via video, you will have to ride on the YouTube wave. tweet this!


Pro-tip: Keep the length of these videos short without decreasing the quality of the content. Two minutes is enough to secure viral dominance.

Related:  Stick to these Three S’s for Creating Viral Video Content

Humor

When all else fails, you can always count on making humorous content to increase blog engagements. Humor, after all, is still a major driving force in gaining attention and triggering a response from consumers. There are tons of comedic material out there in the B2B industry, you just have to have a good funny bone to find humor in certain issues.

For a start, you can take a mundane idea and exaggerate it (“Sh&% Cold Callers Would Say” and “Why Dumb Emails are Dumb”) or you can hijack memes and quotes. Tread lightly though. Not all jokes are taken with in with a good-hearted chuckle.

 

Sources:

http://contentmarketinginstitute.com/2014/01/brand-marketing-newsjacking-next-level/

http://blog.capterra.com/social-media-marketing-statistics/

http://blog.capterra.com/customer-reviews-stats-you-need-to-know/

https://blog.hubspot.com/marketing/visual-content-marketing-strategy

http://www.brianhonigman.com/content-marketing-statistics/

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Marketing Calendar!

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]
Proofs to Validate that Prospects only Respond to Good Content
Better Content Means Better Leads: Make the Most Out of Your Content

Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

Your blog is what makes your brand profound. You can do so much with it. You can communicate the value of your service to potential clients, provide thought leadership on important industry issues, give visitors entertaining and relevant information, the works!

But creating impressive content isn’t all that simple. It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all.

Fortunately, you can use the following ideas to give your blog a breath of fresh air and your creative juices flowing.

Top Content Ideas to Inject to your Blog

Transcript:

Newsjacking

The B2B industry is an ever-changing landscape. There is incessant innovation going around, and along with it, you will find a stockpile of topics that give your content writers a month’s worth of ideas. Newsjacking is largely a way to increase social outreach. So, listen to what the industry is talking about by checking your Facebook newsfeed and identifying today’s trending hashtags.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Listicles

What do you think makes BuzzFeed and WatchMojo that popular? Well, you can only look at the interesting lists they constantly produce. Listicles are basically the most shareable type of content around, guaranteeing increased ROIs based on a number of shares generated.

People generally want to know what is the “best” of any category, so making listicles about relevant topics will keep your audience wanting more!

Related: The Five Elements of Quality Content (According to an End-user)

Product Reviews

Authority comes with the ability to know if something is good or not without looking at the service. To create a truly influential brand, you will need to act influential. And what better way to do that than to create reviews on certain products and services. These reviews ultimately show your target audience how much you know about the industry as a whole. If that isn’t convincing enough, you can ask the customers that “spend 31% more with a business that has excellent reviews.”

Related: Creating Appeal: How to Promote a Product People Don’t Search For

Shareable Videos

If you have depended mostly on articles and graphics for generating quality leads, then it’s time to let you know that these are not enough. Give yourself a break from writing content and add a little variety by creating videos along the lines of tutorials and discussions on relevant industry topics.


With 51% of marketers using visual content via video, you will have to ride on the YouTube wave. tweet this!


Pro-tip: Keep the length of these videos short without decreasing the quality of the content. Two minutes is enough to secure viral dominance.

Related:  Stick to these Three S’s for Creating Viral Video Content

Humor

When all else fails, you can always count on making humorous content to increase blog engagements. Humor, after all, is still a major driving force in gaining attention and triggering a response from consumers. There are tons of comedic material out there in the B2B industry, you just have to have a good funny bone to find humor in certain issues.

For a start, you can take a mundane idea and exaggerate it (“Sh&% Cold Callers Would Say” and “Why Dumb Emails are Dumb”) or you can hijack memes and quotes. Tread lightly though. Not all jokes are taken with in with a good-hearted chuckle.

 

Sources:

http://contentmarketinginstitute.com/2014/01/brand-marketing-newsjacking-next-level/

http://blog.capterra.com/social-media-marketing-statistics/

http://blog.capterra.com/customer-reviews-stats-you-need-to-know/

https://blog.hubspot.com/marketing/visual-content-marketing-strategy

http://www.brianhonigman.com/content-marketing-statistics/

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Marketing Calendar!

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]
Proofs to Validate that Prospects only Respond to Good Content
Better Content Means Better Leads: Make the Most Out of Your Content

The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

Multi-Channel Marketing Process is a way of communicating via different online and offline channels. It runs through a marketing automation tool that converges calling, sending emails, social networking, web, and mobile into a single yet most effective marketing tactic.

Let’s find out what comprises of the multi-channel marketing success.

The Success Factors of Multi Channel Marketing

Transcript:

Calling

The calling channel pipes in live conversations between you and your target customer.

  • 92% of all customer interactions happen over the phone
  • 80% of sales require 5 follow-up calls after the meeting; 44% of sales reps give up after 1 follow-up
  • It takes an average of 8 cold call attempts to reach a prospect

Related: Multi-Channel Marketing: A Fresher Way of Reaching IT Decision Makers

Email

The email is the most exhausted among other marketing channels. Most marketers now have the automation tools to send custom emails in a scheduled manner so it’s easier and even more convenient.

  • 65% B2B marketers planning to increase email spending (eMarketer)
  • Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. (Lenskold and Pedowitz Groups)
  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. (Epsilon Email Institute)

Social

The social media channel is where businesses can greatly build themselves up, and connect and interact with their target customers that marketers can jump in and ride on, but which one best fits their customer’s buying journey, is a question:

  • 78% of salespeople using social media outsell their peers (thebrevetgroup.com)
  • 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
  • Fully a third of millennials say social media is one of their preferred channels for communicating with businesses. (business2community.com)
  • 80% of marketers use “likes” and “shares” or what we call “vanity metrics” as primary success metric; 56% base social success on website traffic. (business2community.com)

Related: Using Social Signals to Spot Sales-Ready Leads

Website

The website provides you with opportunities to attract target customers by having a broad online presence through seo and inbound traffic:

  • 2.35% Median click-through rate for Google Adwords (Wordstream)
  • 42% Share of QR code scanners who are under age 35 (Scanlife)
  • 40% Marketers ranking paid search as the best channel to drive online sale, ahead of online display (26%) and social media (18%). (eConsultancy/Adobe)

Related: 15 Brilliant Web Design Hacks That Convert Traffic into Leads

Mobile

The mobile channel appears to be largely impacting today’s generation buying habits.

  • 97% text messages opened within three minutes of receipt (Nielsen Mobile)
  • One out of every three clicks within an email occurs on a mobile device. (Campaign Monitor)
  • It is more common for a reader’s second open to being on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere.  (Campaign Monitor)

 

References:

http://www.thebrevetgroup.com/21-mind-blowing-sales-stats/

http://www.forbes.com/sites/jaysondemers/2015/08/13/7-social-media-platforms-that-could-explode-before-2016/#feac94d41af9

 

 

 Learn more about our Multi-Channel Marketing Approach

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Dial +1 888.810.7464 / 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

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Humanizing Marketing Automation: A Three-Step Plan

Top Reasons Why IT Companies Invest in Outsourced Marketing [INFOGRAPHIC]

IT, as well as the other industries now see outsourcing as a business strategy and not merely an option as it used to be.


In fact, it occupies an integral part in a business marketing growth plan and is considered as a calculable contributor to business success. Below are the reasons why IT companies invest in outsourced marketing.

Top Reasons Why IT Companies Invest in Outsourced Marketing

 

Transcript:

Cost Efficient

Outsourced marketing offers more competitive price edge.

New Incite comparative analysis report showed that outsource marketing can work on retainer, hourly or project-based basis, which saves the business half the cost.

Skills & Experience

Outsourced marketers have the skills set and vast experience acquired from managing different campaign types over the years that in-house staff may not have.

Related: 5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program

Staffing Flexibility

Decreases hiring and retaining internal sales and marketing staff cost impact.

Focus on Core Competencies

Having an outsourced team to take care of other tasks will spare a bigger room to focus on core competencies.

Related: Forget About Marketing, Focus on Improving Software Solution

Systems Optimization

Outsourced providers give access to top notch marketing processes and at the same time lets your business benefit and achieve targets via proven effective technology. Thus saves you from unnecessary purchase of systems you may not constantly use.      

A Business Strategy

Outsourcing is not only an optional service to manage task overflow but a professional strategy that requires functions and reliability from providers servicing your business.

Related: Why Companies are Spending Heavily on Lead Generation

The Deloitte Global Outsourcing Survey 2016 showed that out of the 280 executives surveyed, 35% said they are focused on measuring the value of innovation in their outsourcing relationships, 45% claimed outsourcing is solving capacity issues, 29% creating global scalability and 28% provides access to intellectual capital.

The numbers simply show that Outsourcing has become a center for success and innovation not just for the IT industry but for other thriving industries alike.

Would you want to be counted in those numbers in the 2017 survey?

 

Related posts:

 

 

 

Do you know that  3 Review Sites Name Callbox Among the Best in Lead Generation Services

3 Review Sites Name Callbox Among the Best in Lead Generation Services

Learn more about Callbox and how we Generate Customers for our Clients!

Dial +1 888.810.7464 / 310.439.5814

 

 

Sales and Marketing Basics for the Cloud Crowd

The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

In the face of social media, mobile devices, and hundreds of other technological ventures, it’s easy to assume that email has become a thing of the past. This couldn’t be further from the truth. Email marketing is alive and well in 2016 and it’s showing no signs of slowing down.

Why should your business use email marketing to reach its goals? Today I’ll show you some exciting statistics, followed by an infographic that will help you solidify an email campaign for maximum success.

What Email Marketing Can Do For Your Business

While social media offers real time engagement, emails offer a more personalized channel to reach a targeted audience. Email marketing goes far beyond lead generation, and instead helps drive people to your product or service based on their familiarity with your business and your brand.

Here are some intriguing statistics that will get your and your employees excited about an email campaign:

When your business is starting a blog to bring in more leads and customers, an email signup should be at the top of your list. You can start sending messages to the right people who have a vested interest in your brand.

Check out the infographic below for all the tips you need to formulate your next email marketing campaign. Let us know how it goes in the comments!

 

Author Bio:

Matt Banner is a seasoned blogger and entrepreneur with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.

 

You might also like: 7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

 

Check the latest stories and marketing tips at The Savvy Marketer Blog!

 

How to Select the Right Database Vendor? Criteria or Requirements
Sales and Marketing Basics for the Cloud Crowd

 

 

The 5 Parts of the Best Lead Converting Email [INFOGRAPHIC]

Any lead generation discussion is definitely conjoined by email marketing. Despite innovations on tools and prospecting strategies, email marketing indestructibly remained on top of the list of campaign activities like sharing information and communicating with target decision makers.

If your email marketing tactic is not gaining good lead conversions, get some help from the notes below and learn to create the best lead converting email. We incorporated an infographic for better visualization. Enjoy!

 

5 Parts of a Best Lead Converting Email

 

Transcription:

The Subject Line

A strong, eye-catching subject line is what makes a user interested to read an email. When it’s composed of keywords that would cause curiosity to the recipient, it’ll likely get opened in less than 5 seconds.

Here are important factors to consider when drafting an appealing Subject Line:

  • Length

Keep an appropriate length, enough to be fully visible in the user’s inbox. Although there’s no standard number of characters or words for an effective subject line, a 61-70-character subject line shows to gain the most average read rate.

  • Word Choice

Use fitting words that are familiar to the user. Terminologies that likely summarize the email copy itself. The choices of words on the subject line used must stimulate urgency upon the user.

  • Revision

Consider revising the subject line if you don’t get any reply from any send out activities made. Double check the length as it might be too long, and the words used may be unfamiliar.

It’s best to have a list of versions for subject lines to be used at the same time and compare which ones are working best.

Related: 13 Business Goals You Can Achieve Through Email Marketing

Sender Name

Most businesses use company name, a person’s name, product or brand name, or just email address for a sender name. A generic-like sender name is most likely to be ignored so use a sender name that exhibits a clearer identity to make your email more credible.

Take some tips from instantshift.com:

  • Personal Name

If your audience knows you by name, put your name in the “from” line.

  • Company Name

If email recipients identify with your company’s name and not yours, or even recognize it before they recognize yours, then include your company’s name in the “from” line—especially if your business is a big name.

  • Both Personal and Business Name

You can include both your personal name and your company’s name in the “from” line. This works when you are part of a big business and you are the personal representative of the business. People will likely identify with your company’s name and also acknowledge you as the representative of the business. You could also use your first name followed by the company’s name.

  • Department Name

When you work for a particular department in a business and your audience knows that, mention it. If your email address doesn’t already include your department, put it in (as in “Steve, HR, Peoples’ Magazine”). You’ll give your audience the most specific information possible.

  • Representative’s Name

If there are many representatives in your business, divide the email addresses into shorter lists and use the most familiar representatives’ names for each list in the “from” line along with the company’s name.

  • Place Name

Many companies have branches in many locations around a city, state, country or world. In such cases, the company name alone might confuse your audience, so mention your specific geographical location.

  • DomainName

If your audience is most familiar with your company’s website, then include the domain name or URL. Include your business name as well to promote your business as a brand.

Related: How to Double Open Rates in Your Business Email

Email Body

No matter how appealing your subject line and credible your sender name maybe, but the actual content ineffective and unsound, your email will likely be sent to trash.  As much as possible, limit your email content to three parts.

Here are some tips in drafting a first-rate email content:

  • In the intro paragraph, state a benefit as this will hold the reader’s attention.
  • Bullet the products and services.
  • And do a short elaboration of the benefits that convey profitable results – a statistical data may appear to be more persuasive.
  • Do away with spammy words and phrases like Free offer, Trial, Subscribe, Save up to, etc.

Related: Use the Psychology of Free Stuff to Generate Leads

Images on Email

Images on emails may heighten the recipient’s interest but should follow some rules:

  • Three or less images would generate more clickthroughs
  • Use HTML Alt Tags; utilize CSS to stylize
  • Suggested file formats are jpeg and png

Call to Action

Relevant, visible and more actionable CTAs have higher conversion rates. Remember to limit your CTAs to just 1 or 2 buttons to achieve more clickthroughs, having more  could steal the user’s attention from taking quick action.

Marketing automation tools are now capable of sending hundreds to thousands of emails per day. Still, such capability will not warrant a good lead conversion to your email marketing efforts.

So before sending those emails out, make sure to double check on the details as noted above, to optimize your marketing emails and boost conversions.

Do you want more leads?

Incorporate email marketing with other marketing channels! Yes I want more leads.

Dial +1 888.810.7464

 

What have you missed! Social Influencers: Powers-That-Be

Social Influencers The powers that be

 

 

A Crash Course on Lead Nurturing… And Why it Matters

 

 

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that.

Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecosystem” infographic shows how multiple online outlets fit together to help marketers create cohesive lead generation campaigns.

It also allows you to identify the holes in your campaign that may be causing you to miss out on valuable leads. The infographic moves horizontally from traffic source to new customer. In between holds the key tools needed to turn your website into a lead generating machine.

  • The second row of hexagons shows the available marketing campaigns that are used to draw traffic to a website.
  • Dominating the center, is the company website and a list of content options that can be used to convert visitors.
  • At the bottom and to the right: the technical workflow of digital lead generation campaigns — this includes transfer of form and phone inquiries to sales, and the transfer of lead data to campaign reports, and the use of that data for conversion optimization.

Related: AskCallbox: What is a qualified lead?

 

 

Author Bio:

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company specializing in search engine optimization and pay per click.

 

Are you a passionate marketer and you’re willing to share the word out? Become a  contributor!

 

Want to learn more about lead generation? Read on The Savvy Marketer’s Blog.

 

A Crash Course on Lead Nurturing… And Why it Matters

 

 

Traditional Marketing in the Digital Times [INFOGRAPHIC]

The never-ending competition between direct and digital marketing in numbers…

Are you checking your inbox several times a day? Do you Tweet? Are you continuously making Linkedin connections? I guess the answer is “Yes” because all of us marketer do so.

Do you have the feeling that everybody and everything nowadays are online?  Yes, because it is true, but this is only the partial true. Regardless of the booming digital space, the traditional – direct marketing is still pretty much bustling and showing exceptional numbers.

Why the savvy marketers still integrate the direct marketing and direct mail in particular into their marketing mix?

The latest DMA Response Rates report numbers speak for itself. The undeniable winner between all media is the phone, or telemarketing. Having said that the fact that direct mail overtakes all digital channels combined by over 600% is a bold declaration that requires our recognition.

The overwhelming numbers of the DMA research are not the only reason you should consider direct mail when creating your next marketing campaign. Here are few more reasons:

  • Mail is real. You can touch it, hold and feel it. Regardless of all screams about unsolicited mail, people like opening their correspondence. 85% of us open their mail the same day it arrives.
  • Direct mail is the most personal marketing channel. The fact that digital advertisement is on the rise makes the direct mail even more attractive. Your message will unquestionably stand out next to all pop-ups on your digital screen.
  • The “modern” Direct mail is more advanced and much simpler to integrate into any marketing mix. A simple QR code printed on your marketing mail piece will not only open a landing page full of valuable information and interactions but will also save you on postage. Ask your mailing services provider about this year USPS postage incentives.

Lastly, lets’ not forget that not everyone has email or computer for that matter, but everyone has a mailbox, and it is without “junk” folder! I am not going to brag any longer and will let the numbers of the following infographic finish the mission..

Traditional Marketing in the Digital Times [INFOGRAPHIC]

 

Milena Marguenski 

Milena  Marguenski is the owner and CEO of US Presort.

 

 

Check out more article about direct marketing:

Get More Qualified Sales Leads Now!

 

 

 

 

7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]


In your B2B marketing campaigns, what lead generation channel do you use?

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

But here are the reasons why EMAIL MARKETING should be your bread and butter:

 

7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

Infographic Transcript:

Email marketing has an ROI of 4,300%Twitter_bird_icon

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014Twitter_bird_icon

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROITwitter_bird_icon

Source: Marketing Sherpa

 

You might want to check out! Introducing: The Ultimate Lead Generation Kit To Jump start your Business!

40% of qualified leads discover sites via email Twitter_bird_icon

Source: Marketing Land

64% of decision-makers read emails via mobile devicesTwitter_bird_icon

Source: SalesForce

Adding social sharing buttons to email messages an increase click-through rates by more than 150%Twitter_bird_icon

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this yearTwitter_bird_icon

Source: CustomerMinds

 

More AMAZING Email Marketing Tips!

Achieving 13 Business Goals in One Strategy! Use Email Marketing

Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

 

 

Get a profiled email list of qualified targets for your business today!

Dial 888.810.7464

Get a profiled email list of qualified targets for your business today! Callbox Business List and Leads

 

The Recipe for an Award-Winning Content Dish [INFOGRAPHIC]

Blog content plays a very vital role in generating B2B leads as much as drawing awareness towards your product. Much like cooking stew worthy of Gordon Ramsay, mixing the right content maximizes the appeal of your blog, urging people to come back for more.

In this infographic, we explore the most important content types to add to your blogging recipe.

 

The Recipe for an Award-Winning Content Dish

1-2 Cups of Infographics

You can’t have a blog without producing visual material at least once a month. So, start researching for infographic ideas and share them across different social media.

Did you know? 40% of people respond better to visual information than plain text.

A Dash of Video

An informative video that is worth a prospect’s time is at any rate a good lead generation device. For best results, make it stand out and insert a highly engaging call-to-action.

Did you know? By 2017, 74% of total internet traffic will be video.


Here’s How to start creating your own infographic.


A Slice of Whitepaper

Too technical? Nah! Whitepapers are in fact effective in pushing potential leads to engage you. Just get your facts straight and your details hard.

Did you know? Whitepapers can also be shared with companies as reference material for industry research projects.

2 Tablespoons of Embedded Tweets

Using embedded tweets, promote yours and other people’s content. Aside from giving your engagement rates a boost, it also gains the affection of the influencers whose “tweets” you shared.

Did you know? About 34% of marketers use Twitter to generate leads. tweet this!

3 Pieces of Quality Articles

Delivering quality articles is no doubt an important strategy for increasing traffic. Pay attention to important keywords and focus more on solving problems than on merely giving your insights.

Did you know? At least 81% of B2B companies use blog articles for driving quality traffic. tweet this!

2 Servings of Case Studies

Narrow your case studies down to the most serious problems. Now, tell how your company was able to solve them by using a storytelling formula that leads from the problem to its corresponding resolution.

Did you know? Along with whitepapers and other technical documents, case studies are proven to increase your credibility and brand image. tweet this!

A Whole Lot of TLC

Don’t rush! Spend a great deal of time coming up with quality content ideas. Let them simmer for a while and take extra care to making them extra special just for your audience.

Related: Is Quality B2B Content Dead?

 

Have your hands full cooking quality content for your blog? Did we ever mention we are expert kitchen hands with experience in results-driven telemarketing and email? No? Take off your apron and let’s talk about that.

 

 

Learn more lead generation lessons and tips at The Savvy Marketer’s Blog!

The Ultimate Lead Generation Kit Ebook

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]
Proofs to Validate that Prospects only Respond to Good Content

Using Marketing Automation for Business What’s The Catch

Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects.

Aside from that, what else do these 211 marketing automation platforms have in store for your business?

Using Marketing Automation for Business What’s The Catch

View infographic transcript here:

  • 14.5 increase in sales productivity
  • 10% or greater in revenue generation in 6 – 9 months
  • Relevant emails drive 18 times more revenue than broadcast emails
  • Nurture leads make 47 percent large purchases
  • 451% increase in qualified leads
  • At least 15% in savings for content production
  • 10% increase in sales pipeline
  • 53% higher conversions from initial responses to marketing qualified leads

There’s really more into marketing automation when used and maximized well.

 

See also:

The Best Marketing Automation Software of 2014

Lead Nurturing Done Right: Introducing Callbox Pipeline’s Lead Nurture Tool

Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance

10 Marketing Automation Hacks All Businesses Should Be Using

 

Taking cloud-based lead management and marketing automation to new heights. Callbox integrates with Salesforce! 

Callbox and Salesforce Integration

 

The Many Faces of Appointment Setter

When it comes to engaging sales prospects, it is vital to have a proper understanding of the approaches typically applied. It all boils down to the types of appointment setters that comprise your team.

As appointment setter types vary, you must find out their strength to maximize their fullest potential.  Let’s get a closer look with this infographic!

 

 

The Many Faces of an Appointment Setter

The Friend

This one focuses more on building B2B relationships on solid soil. Conversations are natural and warm, centering on specific industry issues impacting the prospect.

The Call-to-Action Devotee

A self-starter, this appointment setter is driven by a sense of urgency and authority. “Have problems? We have surefire solutions. Find out more in our next contact!”

Check this out! How Underscoring Appointment Setting Urgency Get You More Sales

 The Smooth Talker

The conversation takes a brief five minutes, just enough for this cocktail of charm and confidence to take your breath away. Personality is his weapon of choice; winning you over, his sole motivation.

The Determined Veteran

No amount of rejections can demoralize her. She already went through the toughest deals and is ever ready to close more. Get some!

Beginner’s Guide: Learn the ABCs of B2B Appointment Setting Campaign

The Loyalist

Whatever industry this appointment setter serves, he is dedicated to results. His loyalty to B2B marketing and sales drives him to do better each day.

The Social Shrink

A true incarnation of an expert, she is an analyst that knows the trade like the back of her hand. She knows her way around a conversation while preventing it from drifting out of context.

 

Often, optimum conversions is possible if you have an appointment setter that assumes all six personalities depending on the situation. 

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Topten Sales Lead Generation Reviews

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The Metamorphosis of a B2B Lead

Guy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action.

 

The Metamorphosis of a B2B Lead

Here’s a full transcript of the infographic:

Butterfly eggs 

First off, the production of eggs. Biological studies point out that weather conditions have a significant role in egg production among insects, especially monarch butterflies. Likewise, the quantity of generated B2B leads depends on market trends. Thus, marketers must determine certain opportunities to produce the most prospects.

Dig Deeper: Generating Hotel Leads, Now More Important than Ever

Caterpillars Eating Leaves

After a certain amount of time, the eggs hatch into voracious caterpillars. Their appetite impels them to eat heftily, as the nutrients they consume are significant for the next phase. In the same manner, B2B leads that have hatched into warm prospects express the same degree of hunger – in this case, for information.

Dig Deeper: Untangle the B2B Marketing Process with these Steps

Butterfly Pupa

After a prolonged period of heavy eating, the caterpillars are ready to pupate. Each of them finds a place to settle in, forming chrysalises in which they develop mature parts. This process is similar to when prospects finally decide to engage you in isolated business appointments.

Dig Deeper: Get More Sales by Underscoring Urgency in B2B Appointment Setting

Flock of Butterflies

After several patient months, the butterflies escape from their cocoons and set out to live as adults. It also takes the same amount of time and persistence before prospects develop a well-informed decision to hire you as their service provider. It can get tough along the way, but it’s worth seeing sales results as beautiful as a flock of monarch butterflies.

The journey of a B2B lead entails a lot of processes. It is important to provide the necessary conditions and facilitate their journey towards maturity, which only a competent B2B lead generation company is capable of doing.

A Lesson Lead Generation: Add Some Sauce to your Storytelling

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