Posts

What Dating Teaches Us About Face-to-Face Sales Meetings [INFOGRAPHIC]

Meeting a potential customer in person for the first time is a lot like going on a first date. After coming across each other online and a lengthy back-and-forth through emails, calls, chat and social media, both you and the prospect finally decide to meet face-to-face to see if it makes sense to take your relationship to the next level.

Like dating, in-person sales meetings involve a delicate balancing act of rules, norms, and customs. In fact, a lot of the best practices we follow in the world of dating also apply to the way we prepare and carry out face-to-face sales meetings. Here’s a neat little infographic that shows a few of these lessons.

 

What Dating Teaches Us About Face-to-Face Sales Meetings

 

Face-to-face meetings remain one of the best channels to nurture opportunities and to turn them into customers. A 2017 Harvard Business Review article says face-to-face requests are 34% more successful than emails.

That’s why, this Valentine’s season, let’s take a close look at some dating best practices to help us have better in-person sales meetings.

 

#1 There’s no such thing as over-preparation.

That old saying about first impressions is true. You don’t want to leave the wrong impression on your date or prospect because, in most cases, it’s going to be the only thing they’ll remember about you. That’s why, in dating and in face-to-face sales meetings, there’s no such thing as too much preparation.

So start your preparations by setting specific goals. Don’t just say “to learn more about the prospect”. Instead, write out what particular things about the prospect’s company or pain point you’d like to find out.

Also, your appearance matters more than you think. To make sure you’re properly dressed, think about the meeting’s setting and use social media to get a sense of the prospect’s style.

Always do your homework before showing up for a meeting with a prospect. Pull up the prospect’s CRM record, read up on relevant company/industry developments, or find a common personal thing you can bring up in your conversation. There’s a reason why 43% of singles google someone before their first date, and why 63% of B2B buyers start the purchase journey with an Internet search.

Related: 6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

 

#2 It’s all about communication, communication, communication.

Recently, author Mark Manson shared the relationship advice he got from 1,500 of his subscribers. The survey showed that people in ongoing long-term relationships cited respect (not communication) as the number-one factor in a happy marriage.

But when you’re only taking the first steps in a relationship (such as when going on a date), it’s all about communication. You can say the same thing about meeting a sales prospect in person for the first time. Communication makes or breaks deals.

Related: What to do After a Horrible Sales Call?

Communication takes on various forms in an in-person meeting. It’s both what you say and what you don’t say—as well as what you do and don’t do. For example, the time you arrive speaks volumes: too early, and the prospect might think you’re too eager; too late, and there might not be a meeting when you get there.

You already know that communication is 93% nonverbal, so pay attention to both you and your prospect’s body language. What about the remaining 7%? Let your prospect do most of the talking, but don’t appear uninterested or (worse) unknowledgeable.

Related: 5 Data-backed Tips for Better Phone-based Sales Presentations

 

#3 The first meeting is only the beginning.

Obviously, the first date isn’t the time to be making some serious commitment. Although you really can’t fit relationships into a one-size-fits-all timeline, some sources suggest that it takes 6 to 8 dates before couples become “exclusive”.

In today’s fast-changing B2B buying landscape, where purchase cycles are getting longer and more stakeholders make the buying decision, the first in-person sales meeting isn’t the time to be closing. In fact, for complex-sale products, there isn’t much to expect from the first few in-person meetings other than to make sure there’s really a good fit.

That’s why there’s no need for the hard sell or to offer your pitch on your very first sales meeting. If everything works out, it’s only just the beginning. Instead of “always be closing”, why not try “always be following up”?

Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

Happy Valentine’s!

 

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get qualified Sales Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Contact us or Dial 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

What Dating Teaches Us About Face-to-Face Sales Meetings [INFOGRAPHIC]

Meeting a potential customer in person for the first time is a lot like going on a first date. After coming across each other online and a lengthy back-and-forth through emails, calls, chat and social media, both you and the prospect finally decide to meet face-to-face to see if it makes sense to take your relationship to the next level.

Like dating, in-person sales meetings involve a delicate balancing act of rules, norms, and customs. In fact, a lot of the best practices we follow in the world of dating also apply to the way we prepare and carry out face-to-face sales meetings. Here’s a neat little infographic that shows a few of these lessons.

 

What Dating Teaches Us About Face-to-Face Sales Meetings

 

Face-to-face meetings remain one of the best channels to nurture opportunities and to turn them into customers. A 2017 Harvard Business Review article says face-to-face requests are 34% more successful than emails.

That’s why, this Valentine’s season, let’s take a close look at some dating best practices to help us have better in-person sales meetings.

 

#1 There’s no such thing as over-preparation.

That old saying about first impressions is true. You don’t want to leave the wrong impression on your date or prospect because, in most cases, it’s going to be the only thing they’ll remember about you. That’s why, in dating and in face-to-face sales meetings, there’s no such thing as too much preparation.

So start your preparations by setting specific goals. Don’t just say “to learn more about the prospect”. Instead, write out what particular things about the prospect’s company or pain point you’d like to find out.

Also, your appearance matters more than you think. To make sure you’re properly dressed, think about the meeting’s setting and use social media to get a sense of the prospect’s style.

Always do your homework before showing up for a meeting with a prospect. Pull up the prospect’s CRM record, read up on relevant company/industry developments, or find a common personal thing you can bring up in your conversation. There’s a reason why 43% of singles google someone before their first date, and why 63% of B2B buyers start the purchase journey with an Internet search.

Related: 6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

 

#2 It’s all about communication, communication, communication.

Recently, author Mark Manson shared the relationship advice he got from 1,500 of his subscribers. The survey showed that people in ongoing long-term relationships cited respect (not communication) as the number-one factor in a happy marriage.

But when you’re only taking the first steps in a relationship (such as when going on a date), it’s all about communication. You can say the same thing about meeting a sales prospect in person for the first time. Communication makes or breaks deals.

Related: What to do After a Horrible Sales Call?

Communication takes on various forms in an in-person meeting. It’s both what you say and what you don’t say—as well as what you do and don’t do. For example, the time you arrive speaks volumes: too early, and the prospect might think you’re too eager; too late, and there might not be a meeting when you get there.

You already know that communication is 93% nonverbal, so pay attention to both you and your prospect’s body language. What about the remaining 7%? Let your prospect do most of the talking, but don’t appear uninterested or (worse) unknowledgeable.

Related: 5 Data-backed Tips for Better Phone-based Sales Presentations

 

#3 The first meeting is only the beginning.

Obviously, the first date isn’t the time to be making some serious commitment. Although you really can’t fit relationships into a one-size-fits-all timeline, some sources suggest that it takes 6 to 8 dates before couples become “exclusive”.

In today’s fast-changing B2B buying landscape, where purchase cycles are getting longer and more stakeholders make the buying decision, the first in-person sales meeting isn’t the time to be closing. In fact, for complex-sale products, there isn’t much to expect from the first few in-person meetings other than to make sure there’s really a good fit.

That’s why there’s no need for the hard sell or to offer your pitch on your very first sales meeting. If everything works out, it’s only just the beginning. Instead of “always be closing”, why not try “always be following up”?

Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

Happy Valentine’s!

 

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get qualified Sales Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Contact us or Dial 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]

10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]

We’ve seen how the B2B buying process has changed and how the conversion funnel has evolved along with it. Mobile drives a huge part of this shift. It makes the nonlinear, self-directed buying journey possible by making information and engagement available at the times and places where prospects want or need them the most.

This infographic shows exactly how the move toward mobile impacts B2B marketing. From the sources we looked at, mobile is reshaping the B2B marketing landscape in 10 distinct ways, from both marketers’ and prospects’ points of view.

 

10 Undeniable Ways Mobile is Reshaping B2B Marketing

 

These 10 trends point to 3 main themes:

 

#1 Mobile contributes to business results

A 2017 study from the Boston Consulting Group (BCG) finds that mobile accounts for at least 40% of B2B companies’ revenues. That’s apparently only the tip of the iceberg.

Salesforce surveyed B2B buyers in 2016 and found that mobile was a crucial tool for practically all B2B decision-makers. In the study, 84% of millennials considered mobile as necessary for their work, while 76% of Gen Xers and 60% of baby boomers agreed with this.

Also, BCG points out that mobile shortens the time it takes to make a purchase decision by as much as 20%. This is because mobile keeps information within easy reach throughout the buying journey, and enables close collaboration among stakeholders.

Related: Does the Versatility of Mobile Marketing Have a Place in B2B?

#2 Usage and adoption continue to grow

It’s also clear that more and more B2B buyers do much of their pre-purchase research on mobile devices. According to the BCG report, around half of all B2B search queries are made on a smartphone. Meanwhile, data cited by eMarketer shows that 82% of B2B buyers access content via a smartphone and 56% through a tablet.

B2B prospects’ work-related usage of mobile devices is also seeing some significant uptick. The above Salesforce survey notes that time spent using mobile devices for work has increased for 63% of B2B buyers. BCG also predicts that by 2020, B2B employees’ daily use of mobile devices will reach 3 hours on average.

#3 Mobile-first, not mobile-only

Mobile’s growing importance for both marketers and buyers, however, doesn’t mean these two groups solely focus on mobile alone. In fact, mobile forms part of an “omnichannel” strategy that brings a seamless experience for B2B buyers across multiple devices and touch points, similar to what consumers encounter all the time.

That’s why, according to IBM, close to 80% of B2B buyers want a B2C experience, and 85% of B2B organizations are more than happy to deliver.

Delivering a rich mobile experience isn’t only a good idea, it’s a profitable strategy. BCG’s research also reveals that mobile encourages repeat business and builds long-term relationships when done right.

 

 

Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

The holidays are once again upon us. That means it’s time to kick back, relax, and get into the festive mood. In the spirit of the season, we bring you this little infographic that shares how the Callbox team joins the celebrations.

 

How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

 

Parties

This year’s company party is a fitting conclusion to an amazing 2017. But the year-end party goes beyond celebrating business successes. It’s about showcasing the Callbox culture and identity.

We always plan the party around maximizing team interaction. We’re a relatively big family, so this is one way of helping everyone get to know everybody else.

Related: The Family Element: The Most Important Factor for Callbox’s Success

Charity

Charity has always been a part of Callbox’s holiday tradition. In fact, giving back to the community forms part of our calendar the whole year round.

Each year, we carry out feeding programs, help deliver relief goods, and conduct after-school learning projects. The holidays simply wouldn’t be complete without donations and volunteer work from the team.

Related: Callbox Cares: Feeding and Relief Operation for Fire Victims in San Juan Molo

Gift-Giving

Callbox is a family of generous gift givers. When the holidays roll around, everyone’s busy making their list and checking it twice (and sometimes even thrice).

The Callbox team has its own take on the Secret Santa tradition. Everybody gets little presents from their Secret Santas weeks before the actual gift exchange.

Related: What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]

Contests

Nobody at Callbox shies away from a contest. That drive to compete and win makes Callbox the company it is today. It also makes the holidays really exciting.

Each December, different departments go head to head, showing off their skills in activities such as Christmas tree-decorating and choral singing.

Related: Callbox Amazing Race: Enhancing Team TRUST & Effective Communication

Awards

Being part of the Callbox team means your performance doesn’t go unnoticed or unrewarded. December is the time for recognizing the great work that everybody’s been doing for the past 12 months.

We make the holidays even brighter by letting the Callbox team’s stars shine through awards and prizes.

Lookback/Look-Ahead

For most companies, the run-up to the end of the year is when annual reviews and planning kick into high gear. At Callbox, we turn these activities into a holiday staple.

We take a collaborative approach at planning and review. This means that we sit down as a team and work out where we’ve been and where we’re going.

Related: Callbox and Rom Agustin: Forging the Future of the Entrepreneurial Engineer

Looking back, we’ve had a lot of fun and learned a lot in the Savvy Marketer blog. We really hope you’ve enjoyed and gained from what we had put out here in 2017. Looking forward, we’ll continue publishing great content for B2B marketers as well as try out new ways to share insights.

From all of us here at Callbox:

Happy Holidays!

 

 

Get to know Callbox even more, Inside and Out the Box!

CHECK us out on YOUTUBE!

 

Read more stories, tips, and ideas, check out The Savvy Marketer’s Blog!

The Ultimate Lead Generation Kit Ebook

How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]
Callbox is One of the Most Sought After Lead Generation Services

5 Trends that Will Drive Tech Tradeshow ROI in 2018 [INFOGRAPHIC]

 

Another year, another round of tradeshows. Whether it’s Dreamforce or a local industry meetup, tech marketers rely on live events to help them generate leads and drive revenues. But, like any other widely-used tactic, tradeshows tend to produce varying levels of success for different marketers.

Related: Get your First Tradeshow Clients with these Marketing Ideas

To make your exhibits stand out in 2018, we’re bringing you this neat little infographic from our latest free eBook. The visual showcases the biggest tech tradeshow trends you need to take into account when building your strategy.

 

The infographic is based on UBM’s 2017 Tech Event Marketing Insights Report which summarizes the survey responses from 220 business technology professionals.

5 Trends that Will Drive Tech Tradeshow ROI in 2018 [INFOGRAPHIC]

 

  1. Three is the magic number

UBM’s survey finds that, on average, IT buyers attend three tradeshows each year. This means that tech marketers only get a few chances at meeting prospects face-to-face.

Tip: Make each opportunity count, starting with having the right event marketing ideas and an actionable tradeshow plan.

  1. Prospects seek out vendors they already know

The key to getting the right quality and quantity of booth visitors all boils down to one thing. You need to generate buzz around the event early. That means you should connect with attendees well before the opening day, since 8 in 10 IT buyers say they prefer to visit booths of exhibitors they’re already familiar with.

Tip: Reach out to attendees months before the event. Use a combination of email, social media, and phone calls for your outreach. Also, try to leverage newer (but measurably effective) tactics for promoting your event, such as influencer marketing and native advertising.

Related: Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader

  1. Come for the offers, stay for the value

You’d be hard-pressed to find anyone who doesn’t like getting free stuff or discounts. That’s why exclusive offers remain a proven tactic for attracting event attendees. Around 92% of the respondents in the UBM study appreciate vendors who promote exhibits via discount codes.

But offers and discounts only haul attendees in. To drive conversations and conversions, your exhibit needs to deliver genuine value. UBM’s findings report that 77% of tech buyers rate product managers as the most helpful people in tradeshow booths. They want to meet subject matter experts, not just marketing and sales reps.

Tip: Use offers, coupons, and deals to give attendees a reason to visit. But make them stay by staffing your booth with people who understand your product and your target customers.

  1. Follow up, follow up, follow up

Anyone who took B2B event marketing 101 knows the power of timely follow-ups. But how soon should you reach out to your tradeshow leads after the event? The UBM survey notes that 79% of IT buyers think 1 to 2 weeks is an appropriate time window.

The study also finds that more than a third of IT prospects want to receive further information after an event, while another 38% expect a post-tradeshow email from a sales rep.

Tip: Follow up, by all means, follow up. Use your past results and experience to figure exactly when and how to do this. But if you only have limited event marketing experience to draw from, start with UBM’s findings as your guideline.

Related: The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

  1. One-on-one is still #1

If you need further proof that tradeshows work, then consider this: 56% of IT buyers contact a vendor after seeing them at an event, while 54% turned into customers following a tradeshow. Of course, tradeshow success comes in other forms, too. Marketers gauge events by new referrals/introductions, lead quality/quantity, won deals, value of sales, and upsell/cross-sell opportunities.

Tip: Take a look at the tactics we followed to boost our campaign ROI at Dreamforce 2016. With our strategy, the Callbox team was able to generate:

  • 55 inquiries
  • 12 signups
  • 3 appointments scheduled
  • 2 contracts signed

That’s the power of tradeshows done right. There’s no other marketing channel that brings you up close and personal with potential customers. No matter how digitally connected the world becomes, there’s just no substitute for an in-person handshake.

 

 

We’ve been generating Software Leads for more than a decade. 

Learn more about our Software Lead Generation Process

Here’s what Happy Clients have to say with Callbox. Read their Feedback

Contact us, Dial 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

Your blog is what makes your brand profound. You can do so much with it. You can communicate the value of your service to potential clients, provide thought leadership on important industry issues, give visitors entertaining and relevant information, the works!

But creating impressive content isn’t all that simple. It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all.

Fortunately, you can use the following ideas to give your blog a breath of fresh air and your creative juices flowing.

Top Content Ideas to Inject to your Blog

Transcript:

Newsjacking

The B2B industry is an ever-changing landscape. There is incessant innovation going around, and along with it, you will find a stockpile of topics that give your content writers a month’s worth of ideas. Newsjacking is largely a way to increase social outreach. So, listen to what the industry is talking about by checking your Facebook newsfeed and identifying today’s trending hashtags.

Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Listicles

What do you think makes BuzzFeed and WatchMojo that popular? Well, you can only look at the interesting lists they constantly produce. Listicles are basically the most shareable type of content around, guaranteeing increased ROIs based on a number of shares generated.

People generally want to know what is the “best” of any category, so making listicles about relevant topics will keep your audience wanting more!

Related: The Five Elements of Quality Content (According to an End-user)

Product Reviews

Authority comes with the ability to know if something is good or not without looking at the service. To create a truly influential brand, you will need to act influential. And what better way to do that than to create reviews on certain products and services. These reviews ultimately show your target audience how much you know about the industry as a whole. If that isn’t convincing enough, you can ask the customers that “spend 31% more with a business that has excellent reviews.”

Related: Creating Appeal: How to Promote a Product People Don’t Search For

Shareable Videos

If you have depended mostly on articles and graphics for generating quality leads, then it’s time to let you know that these are not enough. Give yourself a break from writing content and add a little variety by creating videos along the lines of tutorials and discussions on relevant industry topics.


With 51% of marketers using visual content via video, you will have to ride on the YouTube wave. tweet this!


Pro-tip: Keep the length of these videos short without decreasing the quality of the content. Two minutes is enough to secure viral dominance.

Related:  Stick to these Three S’s for Creating Viral Video Content

Humor

When all else fails, you can always count on making humorous content to increase blog engagements. Humor, after all, is still a major driving force in gaining attention and triggering a response from consumers. There are tons of comedic material out there in the B2B industry, you just have to have a good funny bone to find humor in certain issues.

For a start, you can take a mundane idea and exaggerate it (“Sh&% Cold Callers Would Say” and “Why Dumb Emails are Dumb”) or you can hijack memes and quotes. Tread lightly though. Not all jokes are taken with in with a good-hearted chuckle.

 

Sources:

http://contentmarketinginstitute.com/2014/01/brand-marketing-newsjacking-next-level/

http://blog.capterra.com/social-media-marketing-statistics/

http://blog.capterra.com/customer-reviews-stats-you-need-to-know/

https://blog.hubspot.com/marketing/visual-content-marketing-strategy

http://www.brianhonigman.com/content-marketing-statistics/

 

 

Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog!

Love to know how we generate qualified leads?

Get in touch with our Marketing Consultant or Dial +1 888.810.7464  or 310.439.5814

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Marketing Calendar!

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

How to write content that gets read and shared
12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

Multi-Channel Marketing Process is a way of communicating via different online and offline channels. It runs through a marketing automation tool that converges calling, sending emails, social networking, web, and mobile into a single yet most effective marketing tactic.

Let’s find out what comprises of the multi-channel marketing success.

The Success Factors of Multi Channel Marketing

Transcript:

Calling

The calling channel pipes in live conversations between you and your target customer.

  • 92% of all customer interactions happen over the phone
  • 80% of sales require 5 follow-up calls after the meeting; 44% of sales reps give up after 1 follow-up
  • It takes an average of 8 cold call attempts to reach a prospect

Related: Multi-Channel Marketing: A Fresher Way of Reaching IT Decision Makers

Email

The email is the most exhausted among other marketing channels. Most marketers now have the automation tools to send custom emails in a scheduled manner so it’s easier and even more convenient.

  • 65% B2B marketers planning to increase email spending (eMarketer)
  • Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. (Lenskold and Pedowitz Groups)
  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. (Epsilon Email Institute)

Social

The social media channel is where businesses can greatly build themselves up, and connect and interact with their target customers that marketers can jump in and ride on, but which one best fits their customer’s buying journey, is a question:

  • 78% of salespeople using social media outsell their peers (thebrevetgroup.com)
  • 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
  • Fully a third of millennials say social media is one of their preferred channels for communicating with businesses. (business2community.com)
  • 80% of marketers use “likes” and “shares” or what we call “vanity metrics” as primary success metric; 56% base social success on website traffic. (business2community.com)

Related: Using Social Signals to Spot Sales-Ready Leads

Website

The website provides you with opportunities to attract target customers by having a broad online presence through seo and inbound traffic:

  • 2.35% Median click-through rate for Google Adwords (Wordstream)
  • 42% Share of QR code scanners who are under age 35 (Scanlife)
  • 40% Marketers ranking paid search as the best channel to drive online sale, ahead of online display (26%) and social media (18%). (eConsultancy/Adobe)

Related: 15 Brilliant Web Design Hacks That Convert Traffic into Leads

Mobile

The mobile channel appears to be largely impacting today’s generation buying habits.

  • 97% text messages opened within three minutes of receipt (Nielsen Mobile)
  • One out of every three clicks within an email occurs on a mobile device. (Campaign Monitor)
  • It is more common for a reader’s second open to being on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere.  (Campaign Monitor)

 

References:

http://www.thebrevetgroup.com/21-mind-blowing-sales-stats/

http://www.forbes.com/sites/jaysondemers/2015/08/13/7-social-media-platforms-that-could-explode-before-2016/#feac94d41af9

 

 

 Learn more about our Multi-Channel Marketing Approach

 Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

How to Get Quality IT Appointments Hands-Free with Marketing Automation
How Marketing Automation Helps You Outgrow Your Competitors
5 Reasons to Try Marketing Automation

Top Reasons Why IT Companies Invest in Outsourced Marketing [INFOGRAPHIC]

IT, as well as the other industries now see outsourcing as a business strategy and not merely an option as it used to be.


In fact, it occupies an integral part in a business marketing growth plan and is considered as a calculable contributor to business success. Below are the reasons why IT companies invest in outsourced marketing.

Top Reasons Why IT Companies Invest in Outsourced Marketing

 

Transcript:

Cost Efficient

Outsourced marketing offers more competitive price edge.

New Incite comparative analysis report showed that outsource marketing can work on retainer, hourly or project-based basis, which saves the business half the cost.

Skills & Experience

Outsourced marketers have the skills set and vast experience acquired from managing different campaign types over the years that in-house staff may not have.

Related: 5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program

Staffing Flexibility

Decreases hiring and retaining internal sales and marketing staff cost impact.

Focus on Core Competencies

Having an outsourced team to take care of other tasks will spare a bigger room to focus on core competencies.

Related: Forget About Marketing, Focus on Improving Software Solution

Systems Optimization

Outsourced providers give access to top notch marketing processes and at the same time lets your business benefit and achieve targets via proven effective technology. Thus saves you from unnecessary purchase of systems you may not constantly use.      

A Business Strategy

Outsourcing is not only an optional service to manage task overflow but a professional strategy that requires functions and reliability from providers servicing your business.

Related: Why Companies are Spending Heavily on Lead Generation

The Deloitte Global Outsourcing Survey 2016 showed that out of the 280 executives surveyed, 35% said they are focused on measuring the value of innovation in their outsourcing relationships, 45% claimed outsourcing is solving capacity issues, 29% creating global scalability and 28% provides access to intellectual capital.

The numbers simply show that Outsourcing has become a center for success and innovation not just for the IT industry but for other thriving industries alike.

Would you want to be counted in those numbers in the 2017 survey?

 

Related posts:

 

 

 

Do you know that  3 Review Sites Name Callbox Among the Best in Lead Generation Services

3 Review Sites Name Callbox Among the Best in Lead Generation Services

Learn more about Callbox and how we Generate Customers for our Clients!

Dial +1 888.810.7464 / 310.439.5814

 

 

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

In the face of social media, mobile devices, and hundreds of other technological ventures, it’s easy to assume that email has become a thing of the past. This couldn’t be further from the truth. Email marketing is alive and well in 2016 and it’s showing no signs of slowing down.

Why should your business use email marketing to reach its goals? Today I’ll show you some exciting statistics, followed by an infographic that will help you solidify an email campaign for maximum success.

What Email Marketing Can Do For Your Business

While social media offers real time engagement, emails offer a more personalized channel to reach a targeted audience. Email marketing goes far beyond lead generation, and instead helps drive people to your product or service based on their familiarity with your business and your brand.

Here are some intriguing statistics that will get your and your employees excited about an email campaign:

When your business is starting a blog to bring in more leads and customers, an email signup should be at the top of your list. You can start sending messages to the right people who have a vested interest in your brand.

Check out the infographic below for all the tips you need to formulate your next email marketing campaign. Let us know how it goes in the comments!

 

Author Bio:

Matt Banner is a seasoned blogger and entrepreneur with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.

 

You might also like: 7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

 

Check the latest stories and marketing tips at The Savvy Marketer Blog!

 

 

 

The 5 Parts of the Best Lead Converting Email [INFOGRAPHIC]

Any lead generation discussion is definitely conjoined by email marketing. Despite innovations on tools and prospecting strategies, email marketing indestructibly remained on top of the list of campaign activities like sharing information and communicating with target decision makers.

If your email marketing tactic is not gaining good lead conversions, get some help from the notes below and learn to create the best lead converting email. We incorporated an infographic for better visualization. Enjoy!

 

5 Parts of a Best Lead Converting Email

 

Transcription:

The Subject Line

A strong, eye-catching subject line is what makes a user interested to read an email. When it’s composed of keywords that would cause curiosity to the recipient, it’ll likely get opened in less than 5 seconds.

Here are important factors to consider when drafting an appealing Subject Line:

  • Length

Keep an appropriate length, enough to be fully visible in the user’s inbox. Although there’s no standard number of characters or words for an effective subject line, a 61-70-character subject line shows to gain the most average read rate.

  • Word Choice

Use fitting words that are familiar to the user. Terminologies that likely summarize the email copy itself. The choices of words on the subject line used must stimulate urgency upon the user.

  • Revision

Consider revising the subject line if you don’t get any reply from any send out activities made. Double check the length as it might be too long, and the words used may be unfamiliar.

It’s best to have a list of versions for subject lines to be used at the same time and compare which ones are working best.

Related: 13 Business Goals You Can Achieve Through Email Marketing

Sender Name

Most businesses use company name, a person’s name, product or brand name, or just email address for a sender name. A generic-like sender name is most likely to be ignored so use a sender name that exhibits a clearer identity to make your email more credible.

Take some tips from instantshift.com:

  • Personal Name

If your audience knows you by name, put your name in the “from” line.

  • Company Name

If email recipients identify with your company’s name and not yours, or even recognize it before they recognize yours, then include your company’s name in the “from” line—especially if your business is a big name.

  • Both Personal and Business Name

You can include both your personal name and your company’s name in the “from” line. This works when you are part of a big business and you are the personal representative of the business. People will likely identify with your company’s name and also acknowledge you as the representative of the business. You could also use your first name followed by the company’s name.

  • Department Name

When you work for a particular department in a business and your audience knows that, mention it. If your email address doesn’t already include your department, put it in (as in “Steve, HR, Peoples’ Magazine”). You’ll give your audience the most specific information possible.

  • Representative’s Name

If there are many representatives in your business, divide the email addresses into shorter lists and use the most familiar representatives’ names for each list in the “from” line along with the company’s name.

  • Place Name

Many companies have branches in many locations around a city, state, country or world. In such cases, the company name alone might confuse your audience, so mention your specific geographical location.

  • DomainName

If your audience is most familiar with your company’s website, then include the domain name or URL. Include your business name as well to promote your business as a brand.

Related: How to Double Open Rates in Your Business Email

Email Body

No matter how appealing your subject line and credible your sender name maybe, but the actual content ineffective and unsound, your email will likely be sent to trash.  As much as possible, limit your email content to three parts.

Here are some tips in drafting a first-rate email content:

  • In the intro paragraph, state a benefit as this will hold the reader’s attention.
  • Bullet the products and services.
  • And do a short elaboration of the benefits that convey profitable results – a statistical data may appear to be more persuasive.
  • Do away with spammy words and phrases like Free offer, Trial, Subscribe, Save up to, etc.

Related: Use the Psychology of Free Stuff to Generate Leads

Images on Email

Images on emails may heighten the recipient’s interest but should follow some rules:

  • Three or less images would generate more clickthroughs
  • Use HTML Alt Tags; utilize CSS to stylize
  • Suggested file formats are jpeg and png

Call to Action

Relevant, visible and more actionable CTAs have higher conversion rates. Remember to limit your CTAs to just 1 or 2 buttons to achieve more clickthroughs, having more  could steal the user’s attention from taking quick action.

Marketing automation tools are now capable of sending hundreds to thousands of emails per day. Still, such capability will not warrant a good lead conversion to your email marketing efforts.

So before sending those emails out, make sure to double check on the details as noted above, to optimize your marketing emails and boost conversions.

Do you want more leads?

Incorporate email marketing with other marketing channels! Yes I want more leads.

Dial +1 888.810.7464

 

What have you missed! Social Influencers: Powers-That-Be

Social Influencers The powers that be

 

 

Get More Telecom Leads with Multi-channel Marketing
5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

 

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that.

Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecosystem” infographic shows how multiple online outlets fit together to help marketers create cohesive lead generation campaigns.

It also allows you to identify the holes in your campaign that may be causing you to miss out on valuable leads. The infographic moves horizontally from traffic source to new customer. In between holds the key tools needed to turn your website into a lead generating machine.

  • The second row of hexagons shows the available marketing campaigns that are used to draw traffic to a website.
  • Dominating the center, is the company website and a list of content options that can be used to convert visitors.
  • At the bottom and to the right: the technical workflow of digital lead generation campaigns — this includes transfer of form and phone inquiries to sales, and the transfer of lead data to campaign reports, and the use of that data for conversion optimization.

Related: AskCallbox: What is a qualified lead?

 

 

Author Bio:

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company specializing in search engine optimization and pay per click.

 

Are you a passionate marketer and you’re willing to share the word out? Become a  contributor!

 

Want to learn more about lead generation? Read on The Savvy Marketer’s Blog.

 

Get More Telecom Leads with Multi-channel Marketing
5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

 

Traditional Marketing in the Digital Times [INFOGRAPHIC]

The never-ending competition between direct and digital marketing in numbers…

Are you checking your inbox several times a day? Do you Tweet? Are you continuously making Linkedin connections? I guess the answer is “Yes” because all of us marketer do so.

Do you have the feeling that everybody and everything nowadays are online?  Yes, because it is true, but this is only the partial true. Regardless of the booming digital space, the traditional – direct marketing is still pretty much bustling and showing exceptional numbers.

Why the savvy marketers still integrate the direct marketing and direct mail in particular into their marketing mix?

The latest DMA Response Rates report numbers speak for itself. The undeniable winner between all media is the phone, or telemarketing. Having said that the fact that direct mail overtakes all digital channels combined by over 600% is a bold declaration that requires our recognition.

The overwhelming numbers of the DMA research are not the only reason you should consider direct mail when creating your next marketing campaign. Here are few more reasons:

  • Mail is real. You can touch it, hold and feel it. Regardless of all screams about unsolicited mail, people like opening their correspondence. 85% of us open their mail the same day it arrives.
  • Direct mail is the most personal marketing channel. The fact that digital advertisement is on the rise makes the direct mail even more attractive. Your message will unquestionably stand out next to all pop-ups on your digital screen.
  • The “modern” Direct mail is more advanced and much simpler to integrate into any marketing mix. A simple QR code printed on your marketing mail piece will not only open a landing page full of valuable information and interactions but will also save you on postage. Ask your mailing services provider about this year USPS postage incentives.

Lastly, lets’ not forget that not everyone has email or computer for that matter, but everyone has a mailbox, and it is without “junk” folder! I am not going to brag any longer and will let the numbers of the following infographic finish the mission..

Traditional Marketing in the Digital Times [INFOGRAPHIC]

 

Milena Marguenski 

Milena  Marguenski is the owner and CEO of US Presort.

 

 

Check out more article about direct marketing:

Get More Qualified Sales Leads Now!

 

 

 

 

7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]


In your B2B marketing campaigns, what lead generation channel do you use?

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

But here are the reasons why EMAIL MARKETING should be your bread and butter:

 

7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

Infographic Transcript:

Email marketing has an ROI of 4,300%Twitter_bird_icon

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014Twitter_bird_icon

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROITwitter_bird_icon

Source: Marketing Sherpa

 

You might want to check out! Introducing: The Ultimate Lead Generation Kit To Jump start your Business!

40% of qualified leads discover sites via email Twitter_bird_icon

Source: Marketing Land

64% of decision-makers read emails via mobile devicesTwitter_bird_icon

Source: SalesForce

Adding social sharing buttons to email messages an increase click-through rates by more than 150%Twitter_bird_icon

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this yearTwitter_bird_icon

Source: CustomerMinds

 

More AMAZING Email Marketing Tips!

Achieving 13 Business Goals in One Strategy! Use Email Marketing

Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

 

 

Get a profiled email list of qualified targets for your business today!

Dial 888.810.7464

Get a profiled email list of qualified targets for your business today! Callbox Business List and Leads