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Callbox Concluded Success for Digital Marketing Analytics Leader

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Callbox Concluded Success for Digital Marketing Analytics Leader [CASE STUDY]

The Client is a leading digital marketing analytics (business intelligence) company that collects, filters, analyzes and aggregates data from social media, forums and other online locations.

Campaign Type: Appointment Setting

 

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

 

 

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Signs You're Doing Lead Generation Wrong

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Callbox Registered 500+ New Members and Confirmed Hundreds of Event Attendees for ICT Industry Collaborator

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The Client

The Client is a global non-profit organization that promotes innovations in the information and communication technologies across 40 nations. They collaborate and mobilize ICT industry leaders to drive developments in the region, engaging a broad range of professionals and organizations as well as researchers and influencers to ensure progress in the ICT industry.

The Challenge

Gathering industry leaders from across the global communications ecosystem to meet in one event and share and learn corporate ideas and best practices takes more than just the usual event planning and management, but requires proper lead nurturing and full engagement with stakeholders in order to achieve the organization’s vision: to create a world where people and organizations connect and initiate actions through the innovative use of ICT.

The Client looked for a premiere B2B marketing partner who has rich experience in customer engagement and lead nurturing to help them carry out the project successfully. Callbox had everything they needed.

The Callbox Solution

Callbox packed a Multi-Touch, Multi-Channel Lead Generation and Event Marketing Campaign for the Client that was sealed in a two-term deal that utilized voice, web, email and social media channels to reach and engage prospects.

The campaign goal was for the Callbox team to find target companies and invite them to their US event, and offer to register as an organization’s member.

Account Research and Selection

  1. The Client specified target industries.
  2. Callbox refined the Client’s ideal customer profile which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided ICPs that they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The designated ICPs: C-suites, VPs, Directors, Channel Partner Managers
  3. The master contact list was segmented based on these personas and was further grouped according to industry type with unique accounts and unique contacts.

Results

In total, the six-month lead generation and event marketing campaign produced a total of 493 confirmed attendees, 180 MQLs, and 583 new registered members who were LinkedIn connections.

Callbox Concluded Success for Digital Marketing Analytics Leader

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Callbox Concluded Success for Digital Marketing Analytics Leader [CASE STUDY]

The Client is a leading digital marketing analytics (business intelligence) company that collects, filters, analyzes and aggregates data from social media, forums and other online locations.

Campaign Type: Appointment Setting

 

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

 

 

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Software Company Favors Callbox Sales Leads Over Own Contact List

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Software Company Favors Callbox Sales Leads Over Own Contact List [CASE STUDY]

Product/Service: Microsoft Dynamics
Campaign: Lead Generation

A Microsoft-Certified IT company wants to outsource for lead generation so that its inside sales team could focus on converting leads into sales. It chose Callbox to handle the prospecting and appointment-setting campaigns that targeted manufacturing and distribution companies.

Given the very specific objectives by the client and armed with an array of lead generation tools, Callbox immediately set out with a highly targeted contact list that eliminated prospects that did not qualify the client’s criteria. Satisfied with the results, the initial three-month contract was followed by a six-month term, which continued for five years.

Find out how Callbox was able to consistently fill the client’s calendar with quality leads month after month for five years.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

The Problem with (and Solution to) Database Decay

Related: The Problem with (and Solution to) Database Decay

 Learn more about our Data Cleansing Services or Dial +1 888.810.7464

 

 

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Marketing Automation and the Callbox Curriculum for Success [CASE STUDY]

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Marketing Automation and the Callbox Curriculum for Success [CASE STUDY]

Product/Service: US-based Leadership Curriculum Provider
Campaign: Call-to-Invite

A top Leadership Curriculum provider wants to maximize its manpower and software to improve its lead generation rates, cleanse its database, and increase lead conversion. It found the perfect partner in Callbox and its trusted marketing automation platform and lead nurture tool.

Between its efficient data profiling efforts and successful event telemarketing, Callbox helped reach more prospects and ultimately increase the client’s lead conversion rates. The best part? The client now nurtures its own quality leads, thanks to the model Callbox provided.

Here’s how Callbox’s seamless campaign did it and how much it benefited the client.

Read full story here..

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

 

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Callbox: Bridge to Global Market for Improved Code Review Tool [CASE STUDY]

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Callbox Bridge to Global Market for Improved Code Review Tool [CASE STUDY]

Product/Service: Practice Management and Tracking software

Campaign: Lead Generation

A UK-based software and consulting company that has made a name for itself in business intelligence and data integration wants to expand its market to the other parts of Europe, the US, and the Middle East. But first, it needs to get better access to the users of its software in order improve its product development and come up with best practices necessary to gain traction for expansion.

It sought the expertise and experience of Callbox in appointment setting in hopes of buttressing its credibility in the market.

  • It wanted Callbox to create a pool of active and engaged clients for their current list, as well as analyze which among them have the potential to be their partners moving forward
  • The role was cut out for Callbox: it rolled out its Customer Profiling Program and paired it with its Pipeline Lead Nurture Tool to track all the client’s targets in real time and followed up on their progress as they make their way down the funnel

Find out how Callbox won over the client’s confidence to extend its services to a fourth term despite already getting the results they wanted.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Callbox’s 3-Step Tactic To Success for Marketing Consulting Specialist [CASE STUDY]

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Callbox Three Step Tactic Success Marketing Specialist [CASE STUDY]

Product/Service: IT and Software Event Marketing Solutions

Campaign: Call-to-Invite, Email Marketing

A Malaysia-based Marketing Consulting Agency grew a reputation having run several successful events for world-renowned companies like Intel, Microsoft, Bosch, Castrol, and Disney Channel. Instead of being complacent, it set the bar higher: expand and provide quality service to multinational IT and software companies. Callbox was happy to help it realize its modest ambition.

  • Knowing Callbox has a wealth of experience in events marketing campaigns, the client entrusted it in providing a substantial and well profiled database in order to gather as many interested prospects as possible
  • Callbox then came up with a multi-channel marketing campaign for the Client and used its Pipeline Lead Nurture Tool to create a seamless workflow for the team to give the client the best advantage

Know more how much time and resources the client saved with the help of Callbox Pipeline Lead Nurture Tool.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 
 

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Top Trends in Technology Selling for 2021

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Callbox Takes Systems Integrator Leader From “Test” To “Trust” [CASE STUDY]

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Callbox Takes Systems Integrator Leader From Test To Trust [CASE STUDY]
Product/Service: Supply Chain Integration Solutions
Campaign: Appointment Setting

A leading provider of Cloud Integration and Supply Chain Integration Solutions has helped businesses simplify integration, automate processes and improve partnerships with its associates. This time it needs help. Although it has worked with several companies in getting itself new clients, long term engagement remained a challenge.

  • When it first enlisted Callbox’s services, the client had low expectations, based on their experience with past providers: the first three months would be a test.
  • Callbox took the test seriously. It profiled the lists accurately, match integration solutions perfectly, and employed the Callbox Pipeline Lead Nurture Tool to get clients to sign longer term contracts.

Here’s how Callbox managed to convert a client’s “test” into “trust” that would spur a mutually beneficial business relationship.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 
 

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Callbox Fueled Supply Chain Solutions Leader’s Race to Success [CASE STUDY]

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Callbox Fueled Supply Chain Solutions Leader's Race to Success [CASE STUDY]

Product/Service: Supply Chain Solutions Provider
Campaign: Appointment Setting​

From apparel to food to semiconductors to farm freezers, this Hong Kong-headquartered supply chain services and logistics company has it.  What it doesn’t have is the effective strategy to keep up with the dynamic industry and their equally-aggressive competitors. And then they learned about Callbox.

  • The client wanted to increase brand awareness and be in a position to widen the company’s reach in the Southeast Asian market
  • Callbox’s relied on its multi-channel marketing program to provide the best results for the client by helping it reach a targeted audience, creating greater brand consciousness, and increasing the number of quality leads it acquired

At the end of the campaign, Callbox equipped the client enough to put it at a position where it stands the best chance to lead all competitors. Here’s how Callbox did it.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 
 

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Top Trends in Technology Selling for 2021

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Callbox’s Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services [CASE STUDY]

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Product/Service: Internet Protocol Services
Campaign: Appointment Setting

An Australian-owned cloud, data center and connectivity provider operating in five of the Commonwealth’s six states has been facing an uphill battle acquiring new customers, especially its Sydney operations. To make things worse, its in-house sales and marketing departments were not equipped with the best tactics and tools to improve their bottom line. Soon, it came to Callbox for effective marketing solutions.

  • To achieve a significant increase in lead generation, Callbox employed its multi-channel marketing program together with the Callbox Pipeline.
  • Two months and three huge multinational deals later, the client saw its sales grow by 33%.
  • For a job well-done, the client referred Callbox to its sister company. Everybody wins.

Dying to know how Callbox managed to leave the client in awe, and consequently earned a referral? Read on.

Read full story here

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

 

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Top Trends in Technology Selling for 2021

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Callbox Brings Clear Connection to Sales Leads for Managed Telco [CASE STUDY]

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Callbox Brings Clear Connection to Sales Leads for Managed Telco [CASE STUDY]
Product/Service: Telecommunications Technology Provider
Campaign: Lead Generation

A major player in the telecommunications industry in Singapore, with clients from almost all sectors, wants to keep abreast and take advantage of internet protocol telephony technology to increase its client base without putting a dent on capital expenditure. Challenged by pressure to improve both ROI and customer acquisition, the client turned to Callbox.

Callbox knew exactly what to do: Use its proven lead nurture tool to complement its efficient multi channel lead generation program to reach more prospects, generate more leads, and improve the client’s revenue.

It’s not a question whether the campaign was successful. It’s HOW successful the campaign was. How did Callbox do it? Find out here.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Callbox Takes on Challenge and Scores a VIQtory [CASE STUDY]

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Callbox Takes on Challenge and Scores A VIQtory [CASE STUDY]

Product/Service: Digital Audio, Video and Evidence Capture, and Management Solutions

Campaign Type: Lead Generation

VIQ Solutions is a leader in Precision Transcription & Stenography services in Australia, providing quality and accurate professional transcription for events, meetings, arbitrations and courts throughout the country. The client wanted Callbox’s help to improve their lead generation campaign.

  • The client wanted Callbox to help them forge partnerships with companies dealing with delicate information, and thus would require accurate transcription services, such as in the legal, medical, insurance and finance industries
  • Callbox provided the client with a battery of dedicated services in its multi channel marketing program designed to give the client the best possible marketing advantages

Find out how Callbox seamlessly married its multi-channel marketing program with the client’s impressive business objectives to get optimum business results.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

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Top Trends in Technology Selling for 2021

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Global Media Runs on Accurate Market Data [CASE STUDY]

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Global Media Runs On Accurate Market Data [CASE STUDY]

Product/Service: Digital Audio, Video and Evidence Capture, and Management Solutions
Campaign Type: Call-to-Invite, Data Profiling

The Client is a Singapore-based technology marketing company that provides a wide scale of marketing programs to some of the top medium-to-large companies across all industries. They’ve worked with Callbox for three years since 2013 on data profiling, survey taking, and creating a white paper.

  • Callbox thoroughly examined the data available in the client’s existing data source and collected other relevant information at a rate of 91 percent.
  • Callbox was required to probe into the minutest details of each data using a client-provided 11-question verification form.
  • Callbox produced for the client a persuasive, authoritative, and in-depth report about its four technology segments: Big Data, Cloud Infrastucture, Desktop Virtualization, and Disaster Recovery/Business Continuity.

See how the campaign helped improve the accuracy of the client’s data and promoted and highlighted the features of its products and services.

Read full story here..

 

 

Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

Callbox Videos - Lead Generation and Marketing Tips

Learn more about our Lead Generation Services or Dial +1 888.810.7464

 

 

Signs-Youre-Doing-Lead-Gen-Wrong

Signs You're Doing Lead Generation Wrong

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Callbox Registered 500+ New Members and Confirmed Hundreds of Event Attendees for ICT Industry Collaborator

/in /by

The Client

The Client is a global non-profit organization that promotes innovations in the information and communication technologies across 40 nations. They collaborate and mobilize ICT industry leaders to drive developments in the region, engaging a broad range of professionals and organizations as well as researchers and influencers to ensure progress in the ICT industry.

The Challenge

Gathering industry leaders from across the global communications ecosystem to meet in one event and share and learn corporate ideas and best practices takes more than just the usual event planning and management, but requires proper lead nurturing and full engagement with stakeholders in order to achieve the organization’s vision: to create a world where people and organizations connect and initiate actions through the innovative use of ICT.

The Client looked for a premiere B2B marketing partner who has rich experience in customer engagement and lead nurturing to help them carry out the project successfully. Callbox had everything they needed.

The Callbox Solution

Callbox packed a Multi-Touch, Multi-Channel Lead Generation and Event Marketing Campaign for the Client that was sealed in a two-term deal that utilized voice, web, email and social media channels to reach and engage prospects.

The campaign goal was for the Callbox team to find target companies and invite them to their US event, and offer to register as an organization’s member.

Account Research and Selection

  1. The Client specified target industries.
  2. Callbox refined the Client’s ideal customer profile which served as a basis for identifying qualified accounts.
  3. Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided ICPs that they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.
  2. The designated ICPs: C-suites, VPs, Directors, Channel Partner Managers
  3. The master contact list was segmented based on these personas and was further grouped according to industry type with unique accounts and unique contacts.

Results

In total, the six-month lead generation and event marketing campaign produced a total of 493 confirmed attendees, 180 MQLs, and 583 new registered members who were LinkedIn connections.