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Content Intelligence: Leveraging Data and AI to Create Smarter Content

Content Intelligence: Leveraging Data and AI to Create Smarter Content

We live in a time where what were once buzzwords have become pet projects of some of the biggest names in Silicon Valley. Artificial intelligence, content intelligence, and big data are just some of the phrases that are actually turning into realities that we have never realized would become anything apart from buzzwords when they first came out.

As they are becoming “more real” day-by-day, we often ask ourselves the question of how we would be able to leverage these advances in technology in our marketing strategies, especially in the realm of creating content intelligence. In this article, we will be exploring content intelligence and its various implications in the world.

The idea of utilizing big data and creating intelligent content does not even have to involve a million-dollar investment. At the present technology, we only have limited tools available, but we can utilize a lot of these tools in leveraging content for maximum results.

 

Content Intelligence

The tools we have now will allow us to analyze the current content and compare it to what we are planning on producing.

It would be easier for you to think of it this way, content marketing is an expensive process, and it is better for any content marketer to leverage their resources in making sure that the content has the potential to make a difference in the campaigns that are currently being run.

It goes beyond only analyzing the content that we have as we have tools available that can explain the content of our competitors – making placement and competitor research a more intuitive process that allows time for marketers to adapt and create openings for their marketing strategies.

We usually rely on a variety of tools for keyword research, determining densities, checking for statistical feedback on how content is performing and a bunch of other factors. Picking out blog topics has also become technical as we can now do competitor research and find out what’s working for the rest of the pack.

However, in the future imagine if everything from content research, keyword planning and boosting content is produced automatically by some form of artificial intelligence.

For other applications, we know that the linking of big data and statistical modeling combined with artificial intelligence yields actionable decision-making data. So imagine all of this applied to the field of Internet marketing and content creation.

We are probably looking at a world where writers and marketers don’t have to bend over backward to determine content that sells.

Related: Amplify Your Leads with These Content Distribution Tips

 

Problems with AI and Big Data

It might sound like a hot topic, and nothing can bring it down, but we have to face an inevitable reality, the technology has not advanced that far. However, there is a “yet.” Although the technology is still in its infancy, the current predictions for the future look great, and the ball is already rolling.

We might now have a system that tells you what to produce and create next, but we are working towards that goal. Multinationals such as IBM, Google, and Amazon are all in the process of developing systems in the future, and there is a lot of investment being made in big data and AI. Big data has already been making more significant strides than AI.

However, even if we do not have anything as advanced as what they show in Tinseltown just yet, we seem to be almost there. The problems that we are having now are just reminiscent of the issues that we had with prior technologies before.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

The Future of Content Intelligence

In the future, we are all expecting that we can have tools that can analyze current and competitor content for us and make decisions on our next course of actions. Of course, we would indeed be delighted if there was also an artificially intelligent system that would create the content for us.

However, a more realistic overview is if the content can be analyzed and some predictive form of performance can be generated based on the current needs that we have. This allows for content marketers to have more control over the content that they push out and provides for predictive analytics. This aids in the overall preparation of the business in the work that has to be done.

Ideally, in the future, we can probably expect that we would have access to big data analytics that can predict future performance through the automatic analysis of past indicators. Of course, it will still require the human touch to perfect these products, but we believe that it is more than just a possibility.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

 

The possibility of doing the computational analysis for your content determining the next set of actions for your marketing campaign, now that’s any content marketer’s dream indeed.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

We’d love to hear your thoughts on Content Intelligence.

Comment down below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Content Intelligence: Leveraging Data and AI to Create Smarter Content

Content Intelligence: Leveraging Data and AI to Create Smarter Content

We live in a time where what were once buzzwords have become pet projects of some of the biggest names in Silicon Valley. Artificial intelligence, content intelligence, and big data are just some of the phrases that are actually turning into realities that we have never realized would become anything apart from buzzwords when they first came out.

As they are becoming “more real” day-by-day, we often ask ourselves the question of how we would be able to leverage these advances in technology in our marketing strategies, especially in the realm of creating content intelligence. In this article, we will be exploring content intelligence and its various implications in the world.

The idea of utilizing big data and creating intelligent content does not even have to involve a million-dollar investment. At the present technology, we only have limited tools available, but we can utilize a lot of these tools in leveraging content for maximum results.

 

Content Intelligence

The tools we have now will allow us to analyze the current content and compare it to what we are planning on producing.

It would be easier for you to think of it this way, content marketing is an expensive process, and it is better for any content marketer to leverage their resources in making sure that the content has the potential to make a difference in the campaigns that are currently being run.

It goes beyond only analyzing the content that we have as we have tools available that can explain the content of our competitors – making placement and competitor research a more intuitive process that allows time for marketers to adapt and create openings for their marketing strategies.

We usually rely on a variety of tools for keyword research, determining densities, checking for statistical feedback on how content is performing and a bunch of other factors. Picking out blog topics has also become technical as we can now do competitor research and find out what’s working for the rest of the pack.

However, in the future imagine if everything from content research, keyword planning and boosting content is produced automatically by some form of artificial intelligence.

For other applications, we know that the linking of big data and statistical modeling combined with artificial intelligence yields actionable decision-making data. So imagine all of this applied to the field of Internet marketing and content creation.

We are probably looking at a world where writers and marketers don’t have to bend over backward to determine content that sells.

Related: Amplify Your Leads with These Content Distribution Tips

 

Problems with AI and Big Data

It might sound like a hot topic, and nothing can bring it down, but we have to face an inevitable reality, the technology has not advanced that far. However, there is a “yet.” Although the technology is still in its infancy, the current predictions for the future look great, and the ball is already rolling.

We might now have a system that tells you what to produce and create next, but we are working towards that goal. Multinationals such as IBM, Google, and Amazon are all in the process of developing systems in the future, and there is a lot of investment being made in big data and AI. Big data has already been making more significant strides than AI.

However, even if we do not have anything as advanced as what they show in Tinseltown just yet, we seem to be almost there. The problems that we are having now are just reminiscent of the issues that we had with prior technologies before.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

The Future of Content Intelligence

In the future, we are all expecting that we can have tools that can analyze current and competitor content for us and make decisions on our next course of actions. Of course, we would indeed be delighted if there was also an artificially intelligent system that would create the content for us.

However, a more realistic overview is if the content can be analyzed and some predictive form of performance can be generated based on the current needs that we have. This allows for content marketers to have more control over the content that they push out and provides for predictive analytics. This aids in the overall preparation of the business in the work that has to be done.

Ideally, in the future, we can probably expect that we would have access to big data analytics that can predict future performance through the automatic analysis of past indicators. Of course, it will still require the human touch to perfect these products, but we believe that it is more than just a possibility.

Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack

 

The possibility of doing the computational analysis for your content determining the next set of actions for your marketing campaign, now that’s any content marketer’s dream indeed.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

We’d love to hear your thoughts on Content Intelligence.

Comment down below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Marketing Technologies to Invest In 2018

The world of digital marketing has been continuously expanding, and there is no doubt that as society progresses so do the means of getting our messages out there.

With the number of tools available to help us grow our consumer base and drive CRM to new heights, it can get daunting pretty quickly.  However, knowing the latest trend can help you pick out your next investment or prepare your business for the next pivot.

In this article, we’ll round up the latest marketing technologies that we should keep our eyes on – and try to get ahold of if we can – this 2018. From AI to chatbots, it keeps on getting better!

 

#1 Chatbots

We get it, providing customer service is hard, but did you know that some power users have now been able to create their chatbots from scratch?

It might sound like something only a guru could pull off, but the availability of chatbots have made it easier for people to be able to create a customer service desk that does not have to be staffed at all.

Here’s the good news. In the past decade, it’s been noted that people have been more open to the idea of speaking with a bot, especially one that has been programmed. Yes, the initial setup can be tricky but imagine the cost-savings of not having to hire people to answer basic questions about your business.

Think about FAQs being accurately answered by a bot immediately. That does wonders for your customer service goals and helps promote you as a brand cares!

Related: B2B Chatbots and How This Tech Can Improve Your Conversions

 

#2 Voice-based technology

A lot of digital marketers and search engine operators have said this time and time again. We are moving to a voice-dominated digital world. We can’t say it started with Siri, but you’ve got to admit that Apple made it popular with their assistant; Alexa made commerce available in your homes; and of course, who can forget to say, “Hey, Google!”

Google Assistant

We are moving towards a world where we would rather speak to our gadgets than type on them, and it has been boosting commerce. Did you know that thanks to smart speakers, like the Echo and Google Home, it has been recorded that 57 percent of U.S. households that own these devices have made purchases using the power of their voice?

And, that’s not all; there have been calls to start making commerce more voice compliant with search.

Related: Ways Marketers Can Harness the Potential of Voice Recognition Technology

 

#3 Augmented, virtual, and mixed realities

There have been strides in providing an immersive experience for people who demand more. This also means there have been significant strides by marketers who are trying to figure out how they can use these different “realities.”

It’s no doubt that retail will be the most affected by these changes, but it does not mean it ends there. As the technology behind mixed realities becomes readily available to everyone, the playing fields will also start to change.

This means new opportunities for media, marketing, and most importantly, experiences. It’s experience that drives a lot of demand, and once people are hungry for more, it’s when marketers like us can step in. AR, VR, and MR are worth your time.

 

#4 Big data gets bigger

What do you do with all that consumer data? You use it to better understand your market. We have barely even seen the potential of big data to make a difference in the marketplace.

One of the first rules of production is building for the intended user; we’ve seen it in search engines and the rise of bespoke services.  If we were able to properly harness the power of big data, then we’ll be able to create products that people need.

If we play our cards right, we’ll end up with products that can make a difference in the world that we live. And, that is the ideal marketplace.

Related: Approaching Psychographic Segmentation In B2B Marketing

 

#5 Artificial intelligence

That Go tournament really got people going about how AlphaGo was able to beat its human rival, but before we think Sarah Connor and Terminators, let’s think about the potential ramifications of AI.

Artificial intelligence can become the ultimate aid to processing vast amounts of information logically and quickly. Think about machine learning and predictive analytics, and how it can help solve not only your customer experience and interaction dilemmas, but also real problems.

Imagine combining big data and artificial intelligence, the ability to analyze and form rational conclusions out of patterns, and building seemingly perfect products. Or, even the combination of AI and an assistant like Alexa or Google, this might be the fuel that we are looking for to drive commerce to new heights.

Technology is changing, and people can hardly keep up. Marketers get ready. The future is coming, and it is coming in really fast.

Related: How are digital strategies evolving with the integration of new technologies into the marketing world?

 

 

Extend your Reach! Learn more about our Multi-Channel Marketing Approach

Contact us or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

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Using Big Data To Power Lead Generation Campaigns

When promoting your business to a specific market segment, you need to be sure that you have sufficient information to help your lead generation efforts. After all, when it comes to looking for new B2B leads, you ought to have the most accurate information as possible, one that can give you an in-depth idea on what you need. To do that, you will need to use big data.

A lot of our marketing efforts have become dependent on the availability of pertinent business data. You cannot just conduct an appointment setting campaign without first checking who are the decision-makers of the company, what their problems seem to be, what solution you can offer them, as well as their capacity to make payments. While these questions could be answered during a telemarketing call, it would be better if you could use this data to first identify the potential sales leads that you should be talking to in the first place.

In case data management is not your strongest points, you can also opt to work with a business database management agency. Such firms can provide you with a clean and updated calling list with all the details you need for the job. You do not have to spend a lot of time trying to analyze or manage all the big data you have collected. Your business database provider will do it.  The only thing you need to do now is to actually use it in your marketing campaign. It will be to your advantage when you do it.