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How Marketing Automation Helps You Outgrow Your Competitors

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B2B enterprises are focused mainly on one thing: Increase the amount of B2B leads they can generate. But more important than that, they want to make sure these leads can translate to actual sales.

This explains why B2B companies across various industries are hard-pressed to find ways to increase their marketing gains. While some companies struggle with content-focused marketing campaigns, many are drawn towards data-driven marketing through marketing automation.

Marketing automation is a new concept. Though complex it may be even for larger enterprises in the tech business, there is no doubting the long-term benefits it entails.

If you belong to a highly contested industry, look no further than marketing automation to streamline how you manage your audience engagement. Let us convince you further by offering these top reasons to go automated.

#1: Efficient lead nurturing

Implementing a system to oversee the journey of B2B leads through the sales cycle can be daunting. But give it a great deal of effort and you might get better accuracy at knowing what your prospects want. This allows you to craft better messages that can bring conversions to the table.

Here are some pointers you could look into:

 

#2: Shortened sales cycle

t2

Another crucial issue B2B marketers are wary about is how to shrink the distance between a lead and an actual purchase. Luckily, marketing software designed for this end are available.

These help by allowing you to score your leads better so you can have a better view of what they want to hear from you.

Aside from that, marketing automation also provides better responses to qualified leads, ensuring that the sales funnel can only be filled by prospects who may set an appointment with a sales rep in no time. Know the 4W’s and 1H of a Qualified Lead!

 


 Find out: The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?


#3: Accurate and cost-saving marketingt3

Did we mention the ability to seek out qualified leads? Well, marketing automation also provides B2B vendors power over how much they spend in their marketing campaigns by doing just that: focusing on high-potential leads.

No longer can you waste precious resources (think time and money) on leads with minimal interest in your product. Find out The Remedy for Unqualified Leads.

 

#4: Assured sales closes

Another advantage when considering the implementation of marketing software is the high chances of closing deals. While lead generation ensures the sales funnel does not go hungry, it is still a crucial matter to ensure that leads will end up making a purchase. Automated marketing does this so well because of the data-driven approach it uses in qualifying good leads.

Related: Increase New Business Inquiries this 2017 in 5 Easy Ways

#5: Increased revenues

We can say that marketing automation allows you to make better campaigns. But do not take our word for it.

EMarketer.com noted that companies automating their marketing campaigns are more likely to increase their revenues on account of the advantages it entails. Read more marketing automation statistics.. 

 

Here’s a better proof that marketing automation ventures pay off, sharing you our own Client’s success stories:

If you seek to stand out from the competition, it pays to get updated. And you may need all the help you can get from a marketing automation package affording you full control in your B2B lead generation.

 

 

Take the Hassle out and learn more about Callbox Managed Marketing Automation

Dial +1 888.810.7464 or 310.439.5814

Lear more about Callbox Managed Marketing Automation

Get your FREE Marketing Ebook here!

 
 

How Marketing Automation Helps You Outgrow Your Competitors

/in /0 Comments/by:

B2B enterprises are focused mainly on one thing: Increase the amount of B2B leads they can generate. But more important than that, they want to make sure these leads can translate to actual sales.

This explains why B2B companies across various industries are hard-pressed to find ways to increase their marketing gains. While some companies struggle with content-focused marketing campaigns, many are drawn towards data-driven marketing through marketing automation.

Marketing automation is a new concept. Though complex it may be even for larger enterprises in the tech business, there is no doubting the long-term benefits it entails.

If you belong to a highly contested industry, look no further than marketing automation to streamline how you manage your audience engagement. Let us convince you further by offering these top reasons to go automated.

#1: Efficient lead nurturing

Implementing a system to oversee the journey of B2B leads through the sales cycle can be daunting. But give it a great deal of effort and you might get better accuracy at knowing what your prospects want. This allows you to craft better messages that can bring conversions to the table.

Here are some pointers you could look into:

 

#2: Shortened sales cycle

t2

Another crucial issue B2B marketers are wary about is how to shrink the distance between a lead and an actual purchase. Luckily, marketing software designed for this end are available.

These help by allowing you to score your leads better so you can have a better view of what they want to hear from you.

Aside from that, marketing automation also provides better responses to qualified leads, ensuring that the sales funnel can only be filled by prospects who may set an appointment with a sales rep in no time. Know the 4W’s and 1H of a Qualified Lead!

 


 Find out: The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?


#3: Accurate and cost-saving marketingt3

Did we mention the ability to seek out qualified leads? Well, marketing automation also provides B2B vendors power over how much they spend in their marketing campaigns by doing just that: focusing on high-potential leads.

No longer can you waste precious resources (think time and money) on leads with minimal interest in your product. Find out The Remedy for Unqualified Leads.

 

#4: Assured sales closes

Another advantage when considering the implementation of marketing software is the high chances of closing deals. While lead generation ensures the sales funnel does not go hungry, it is still a crucial matter to ensure that leads will end up making a purchase. Automated marketing does this so well because of the data-driven approach it uses in qualifying good leads.

Related: Increase New Business Inquiries this 2017 in 5 Easy Ways

#5: Increased revenues

We can say that marketing automation allows you to make better campaigns. But do not take our word for it.

EMarketer.com noted that companies automating their marketing campaigns are more likely to increase their revenues on account of the advantages it entails. Read more marketing automation statistics.. 

 

Here’s a better proof that marketing automation ventures pay off, sharing you our own Client’s success stories:

If you seek to stand out from the competition, it pays to get updated. And you may need all the help you can get from a marketing automation package affording you full control in your B2B lead generation.

 

 

Take the Hassle out and learn more about Callbox Managed Marketing Automation

Dial +1 888.810.7464 or 310.439.5814

Lear more about Callbox Managed Marketing Automation

Get your FREE Marketing Ebook here!

 
 

5 Reasons to Try Marketing Automation [Guest Post]

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5 Reasons to Try Marketing Automation

The digital marketing industry is full of trends that come and go. Before 2009, most websites were keyword stuffing their meta descriptions to rank higher in search results, but Google stifled the need for that practice with one update to its algorithm. There was even a time when pop-up advertisements were cool – before they morphed into a ridiculous game with a catchy song.

The latest trend in digital marketing is marketing automation, but honestly, we’d be lying if we called it a trend because marketing automation is not going anywhere. This life-saving software changed the way digital marketers connect with audiences, run digital ads and compete in the search engine optimisation (SEO) game.


According to SiriusDecisions’ B-to-B Marketing Automation study done in 2014, there are now 11 times as many companies using marketing automation since 2011, when it first became popular. As more companies are expected to utilize marketing automation software, it is safe to say that this trend isn’t going anywhere.


 

Need a reason why you should use marketing automation?

We’ll give you five. Here are five solid reasons why your company should be using marketing automation right now.

Applicable to All Company Sizes

Whether you have a marketing team of one or multiple people at your command, marketing automation can make any team more efficient. The software holds all marketing essentials in one place, which means your team won’t have to bounce around between different programs in order to get work done.

With marketing automation software, you can easily clone certain programs, such as landing pages and emails, so you don’t have to start at the beginning every single time you want to launch a new program. This saves your team time and makes it easier to streamline operations.

To really help out smaller marketing teams, marketing automation makes it easier for one person to do the work of many. Aberdeen Group did a study in 2014 (“State of Marketing Automation 2014: Processes that Produce”) and asked marketers currently using marketing automation what they saw as the biggest benefit, and 36 percent said that having the ability to schedule repetitive tasks and focus more on new prospects was by far the biggest asset.

Reports ROI

Marketing departments are a notorious grey area. If you take out an ad on a billboard over a highway, can you tell how many of your sales came from that billboard? Can you say how much revenue was generated from a single email marketing campaign? In most instances, the answer is no.

Perhaps one of the biggest advantages of marketing automation is its ability to analyse metrics and condense them into an easily-readable report that can be translated to ROI reports. Most marketing automation software will track costs per lead, pipeline value, click-through rate and the highly-coveted conversion rate.

In a study done by Marketo & Ascend 2 called “Marketing Automation Strategies for Sustaining Success,” 70 percent of those who called themselves very successful marketing automation users said that they valued the ability to track conversion rates above all.

Because marketers can show the concrete benefits of marketing automation with the metrics it provides, marketing budgets have been able to maintain their budgets and sometimes even increase them. A study by Pepper Global, called “B2B Marketing Automation Report 2014,” found that of those polled B2B marketers using marketing automation, 48 percent saw their budgets staying the same while 41 percent saw an increase in their budgets.

Using Marketing Automation for Business What’s The Catch

Related: Using Marketing Automation for Business What’s The Catch

Improve Lead Quality

Your marketing department’s main goal is to gather leads, prepare them for sales and eventually pass them through the funnel. Marketing automation makes this complicated process much easier. In the Pepper Global study mentioned above, marketers said that by far, the number one benefit of marketing automation was its ability to generate more leads and, better yet, more qualified leads.

Marketing automation provides enough data to accurate score each lead that comes through the pipeline. Using a scoring based on the actions and behaviours of leads, marketers can see how likely a lead is to buy and see what can be done to nurture that lead. This makes it easy to pass on the strongest leads while nurturing the less qualified leads so that they are soon considered ready to buy.

Creates Personal Communication

Most marketers will tell you that one of the hardest things about marketing is showing sincerity, especially with so many leads. There is no way to send out a customised email to everyone on your emailing list, but sometimes there is no way to avoid sending emails and other promotions that are poorly timed or impersonal or even worse – irrelevant to the consumer’s needs.

With marketing automation, marketers can schedule emails and other promotions to fit in line with their consumers’ schedules, even if those schedules are for people in different time zones. As so many tasks can be done in advance (see “State of Marketing Automation 2014: Processes that Produce” above), marketers can send out larger emails while still having the time to focus on more niche messages for different demographics.

How do you humanize your marketing automation process? Check this three step plan!

Easy Cross-Channel Promotion

Social media, email, direct mail – they’re all different channels with different login pages and designs. What if there was a way to bring all of them together?

This is what marketing automation does. Marketers can coordinate larger campaigns across multiple channels so they can be sure that a demographic on any platform will be able to receive the message. The message itself will remain consistent, no matter what channel a marketer is using.

Marketing automation does so much more than just send a few emails. It’s a multi-functional software that can better illustrate just how essential your marketing team is. If you think marketing automation is for you, check out services from Marketo, Oracle or Adobe Audiencemanager. You won’t believe just how much your business can grow until you see it for yourself.

 

Author Bio:
michael bird

Mike Bird is CEO of Australian revenue performance management agency, Social Garden. His specialties include data-driven lead generation and enterprise marketing automation.

 

Check out this! 10 Marketing Automation Hacks All Businesses Should Be Using

10 Marketing Automation Hacks All Businesses Should Be UsingOr try Calbox marketing automation to manage your strategies in one platform!

Using Marketing Automation for Business What’s The Catch

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Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects.

Aside from that, what else do these 211 marketing automation platforms have in store for your business?

Using Marketing Automation for Business What’s The Catch

View infographic transcript here:

  • 14.5 increase in sales productivity
  • 10% or greater in revenue generation in 6 – 9 months
  • Relevant emails drive 18 times more revenue than broadcast emails
  • Nurture leads make 47 percent large purchases
  • 451% increase in qualified leads
  • At least 15% in savings for content production
  • 10% increase in sales pipeline
  • 53% higher conversions from initial responses to marketing qualified leads

There’s really more into marketing automation when used and maximized well.

 

See also:

The Best Marketing Automation Software of 2014

Lead Nurturing Done Right: Introducing Callbox Pipeline’s Lead Nurture Tool

Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance

10 Marketing Automation Hacks All Businesses Should Be Using

 

Taking cloud-based lead management and marketing automation to new heights. Callbox integrates with Salesforce! 

Callbox and Salesforce Integration

 

Harnessing the Gift of Automation: What Every B2B Company should wish for this Christmas

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Harnessing the Gift of Automation- What Every B2B Company should want for Christmas

Perhaps what make Christmas the most anticipated occasion are the presents. Everyone is eager to unwrap and untie parcels with their name on it. But nothing equals the euphoria seeing that Empire Strikes Back LEGO set you have been wanting since forever.

But let us admit it: we are more excited with receiving gifts than giving them, as long as such gifts provide immense satisfaction. In the case of B2B marketers, marketing automation provides just that. Therefore, it should be something every enterprise wants.

But what makes marketing automation a satisfying venture? For one, it provides businesses with easier access to analytics tools. Meticulous marketing metrics can be organized and calculated through simple operations.

Whether developed in-house or bought “off-the-shelf”, marketing automation rids managers of immense stress. Nothing comes off as satisfying as that.

Clearly, more benefits await businesses venturing into the world of marketing automation. And some of them are:

Easier lead nurturing

Before qualifying such personalities, it is vital to maintain communication lines with the prospect. Emails can be considered for stimulating audience interests, but distributing content within a planned time frame can be meticulous work. Luckily, automation tools ensure effective segmentation and distribution of content to individual targets.

Effective personalization

When it comes to engaging B2B leads, personalization serves a significant purpose. Decision-makers are more responsive to messages that are tailored specifically for them. Crafting such messages however is subject to a lot of factors such as prospect activity and the industry to which it belongs. With a marketing system in place, one does not have to worry about satisfying the needs of individual decision-makers.

Streamlined tracking

Lead generation is also about accuracy in terms of data. Gauging buyer behaviors is crucial if one wants to target the appropriate people to enter the sales funnel. Apparently, numbers play a role in business success, and it makes a positive difference if a business is supplied with only accurate statistics pertaining to page visits, conversions and ROI.

Satisfied prospects

Effective automation of one’s lead generation activities is not only good for the business. It is also beneficial for decision-makers. Enhancements made through effective marketing software can give prospects a better experience in choosing solutions appropriate for their present needs and forming decisions for a purchase.

This Christmas, reward yourself by considering marketing automation for long-term profitability and improved sales performance, the satisfaction of which a Star Wars LEGO set cannot top.