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What is B2B Telemarketing?

Telemarketing is defined by investopedia.com as the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers. While according to searchcio.techtarget.com, Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

By fusing these two, the term B2B telemarketing is coined. And with one glance, you’ll know from these two terms that B2B telemarketing is about using calling as a channel for business to business commercial transaction; either to sell or to build rapport between companies. This may be utilized for lead generation, customer profiling, event telemarketing or simply a follow up for an email sent, or more.

Here’s a thing or two about B2B telemarketing. Perhaps, five things:

  • It helps you find and filter out people you want to have as customers;
  • It enables you to raise awareness about your brand;
  • It allows you to build your credibility and image among existing and future clients;
  • It directs you to new opportunities that realize growth; and
  • It lets you create relevant dialogues with current partners.

In a general sense, telemarketing is something your business cannot live without. Especially when you belong in a highly competitive market, telemarketing helps you maintain profitability – that is as long as it provides a continuous influx of quality leads.

Here’s a set of blog posts to lead your way into business calling victory:

Telemarketing tools needed:

Business Calling Guides:

Why Telemarketing is still an effective marketing channel:

Nowadays, quality lead generation and appointment setting is more important than simply implementing a telemarketing strategy. As cold-call campaigns have become more expensive over the years, targeted telemarketing campaigns that ensure high volumes of quality prospects are the way to go in terms of securing ROI. Then again, you will need expert hands to make them work out well.

In this case, you might also boost your performance by employing the services of an independent telemarketing firm.

With its 10-year experience in delivering sophisticated marketing and sales results to clients across numerous industries, Callbox could stand in as a reliable partner. Our expertise encompassing telemarketing and appointment setting have always been helpful to CEOs and managers. Possessing an extensive knowledge on marketing technologies allows us to deliver leads with high sales potentials.

Check out some successful campaigns we had!

Along with the needed know-how, we have the best marketing and sales teams with capabilities in phone surveys, lead nurture and prospecting activities, and setting high-value appointments with pre-qualified leads – all done with utmost professionalism and dedication.

More than a mere process, telemarketing is serious business to us. Isn’t quality sales performance the same thing to you?

 

Learn more about our Telemarketing Services.

Talk with our rep now and let’s get serious together. Dial 888.810.7464

 

 

 

What is B2B Telemarketing?

Telemarketing is defined by investopedia.com as the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers. While according to searchcio.techtarget.com, Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

By fusing these two, the term B2B telemarketing is coined. And with one glance, you’ll know from these two terms that B2B telemarketing is about using calling as a channel for business to business commercial transaction; either to sell or to build rapport between companies. This may be utilized for lead generation, customer profiling, event telemarketing or simply a follow up for an email sent, or more.

Here’s a thing or two about B2B telemarketing. Perhaps, five things:

  • It helps you find and filter out people you want to have as customers;
  • It enables you to raise awareness about your brand;
  • It allows you to build your credibility and image among existing and future clients;
  • It directs you to new opportunities that realize growth; and
  • It lets you create relevant dialogues with current partners.

In a general sense, telemarketing is something your business cannot live without. Especially when you belong in a highly competitive market, telemarketing helps you maintain profitability – that is as long as it provides a continuous influx of quality leads.

Here’s a set of blog posts to lead your way into business calling victory:

Telemarketing tools needed:

Business Calling Guides:

Why Telemarketing is still an effective marketing channel:

Nowadays, quality lead generation and appointment setting is more important than simply implementing a telemarketing strategy. As cold-call campaigns have become more expensive over the years, targeted telemarketing campaigns that ensure high volumes of quality prospects are the way to go in terms of securing ROI. Then again, you will need expert hands to make them work out well.

In this case, you might also boost your performance by employing the services of an independent telemarketing firm.

With its 10-year experience in delivering sophisticated marketing and sales results to clients across numerous industries, Callbox could stand in as a reliable partner. Our expertise encompassing telemarketing and appointment setting have always been helpful to CEOs and managers. Possessing an extensive knowledge on marketing technologies allows us to deliver leads with high sales potentials.

Check out some successful campaigns we had!

Along with the needed know-how, we have the best marketing and sales teams with capabilities in phone surveys, lead nurture and prospecting activities, and setting high-value appointments with pre-qualified leads – all done with utmost professionalism and dedication.

More than a mere process, telemarketing is serious business to us. Isn’t quality sales performance the same thing to you?

 

Learn more about our Telemarketing Services.

Talk with our rep now and let’s get serious together. Dial 888.810.7464

 

 

 

Sales Talk 101: Inserting the Value in B2B Telemarketing

 

According to MarketingProfs.com, telemarketing is still one of the most-sought after lead generation channels. In spite of this, getting prospects to engage you further down the funnel entails lacing your telemarketing calls with value.


Here are some tips that will help you out in that aspect:

1. Cite the challenges. Understand that a prospect – regardless of industry, size and budget – faces a myriad of challenges. Knowing what these challenges are is crucial in determining the value your product has to the prospect.

If the prospect is pursuing other priorities, then it’s best to move on to other opportunities.

 

2. Set goals. What does your prospect want to achieve other than to remedy these certain challenges? Clearly, organizations have long-term goals: expansion, better content creation, consistent marketing gains, the list goes on.

You can ask the prospect want he wants to accomplish in two to three years. Having him contemplate these possibilities can impact your product’s potential value to his business strategy.

 

3. Make SMART objectives. While the prospect of winning a sale makes you giddy, it shouldn’t cloud your view of what the prospects wants. Lay down how you are going to implement your process. As much as possible, don’t keep beating around the bush. Discuss in detail the process

Building a strong relationship between you and prospect goes beyond a sale. It’s a commitment that influences how potential clients view your product.

The Five Things You Should Focus On In Telemarketing

 

When it comes to marketing and communication mediums, one of the most infamous (if not useful) of these would be B2B telemarketing. Infamous, because of the backlash companies get when it was used the wrong way, and useful, because it is one of the most effective direct marketing tools that can be used by marketers in order to generate more B2B leads.

And if you are using the same method for your own business, then you would want to be sure that you belong to the latter category, right? This means that you have to focus on the right ways to market your business. Considering the things you have to think about, here are some of the most important:

    1. Focus on the benefits – it is good if your products have a lot of features to offer, but rarely are your sales leads prospects interested on that. Simply put, they do not see any connection between these features and their lives. Your job, as the marketer, is to act as the bridge. Share with them the benefits of using your products, how their business and lives will improve.

 

    1. Focus on value – all right, it might be possible that your appointment setting team has already shared with your prospects, but they still are not interested, mainly due to the price. If this is a non-negotiable factor, then your best bet is to increase its value. That is how Apple, IBM, Armani, and Breitling did it. They may be pricey, but the quality and status that they provide buyers has made them very attractive to prospects.

 

    1. Focus on the demonstration – yes, it is true that the phone may not be enough to describe the features of your business, so it makes sense if you could present them the actual product. If it is a service, then you can invite your B2B lead generation prospects to observe a demonstration on how it works. What is important here is that they see how it actually works. This will give them a better idea on what you can actually do for them.

 

    1. Focus on the emotions – to be frank, an ‘objective buying decision’ is an illusion. You see, you and the competition are basically offering the same thing to your prospects. What makes all the difference in your marketing campaign? It is your ability to appeal to their emotions. If you can make them react positively to what you are offering, then this can spell success for you.

 

  1. Focus on the needs – true, making the sale is important, but knowing that what you sell is actually what your prospects need is very satisfying. Besides, if you convinced them to buy something they do not need, then they will think you have swindled them of their hard-earned money. Now that would give you a real problem for future marketing campaigns.

With these five points to focus on, you can ensure that your telemarketing campaign would be more successful in reaching out to prospects.