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Important Tips When Creating Your Telemarketing Script

When you’re planning on having a telemarketing campaign to generate as much b2b sales leads for your business as possible, you have to make sure that you’ve covered the most important factors of making your telemarketing campaign a success.

One of the most important equipments you will need to have a productive and profitable telemarketing campaign is to have a really good telemarketing script. Every telemarketing campaign needs to have its own telemarketing script. Recycling a previous script is possible, but you have to alter the content so that it is not recognizable as a recycled script at all. Here are a few more things to remember when choosing or writing your telemarketing script for your new business to business telemarketing campaign.

  • While it’s alright to recycle, ideally, the script needs to be completely new and originally written for your current telemarketing campaign. This helps to ensure that the script really expresses the benefits of your products and services. A generalized script will do nothing to help convert your prospective sales leads, and patching up an existing script often turns out to be sounding just as that: patchy.
  • To facilitate the natural delivery of telemarketing scripts, this must be written in a free-flowing way of speech. But it mustn’t be too casual or else the leads and gatekeepers would think you’re only calling to chat on the phone. Make it professional sounding, but never too technical or haughty. Write it like how you want to tell your friends about your new product or service. If you want your telemarketers to sound natural when cold calling, you have to start with your telemarketing script.
  • Write your telemarketing script for your target market. Write responses with all the potential questions they may have, don’t just talk about what you want them to know about your offer. Yes, you can say that you have a 30% discount for those who purchase through your telemarketers, but before you get to this, you have to make them believe that your product solves their problem first. Present to them as the provider of a viable solution, and mention the discount as an added bonus; not the other way around because no matter how large the discount you offer, if your b2b sales leads don’t find your offer beneficial to them, they wouldn’t buy it.
  • Have professional b2b telemarketers practice your script until the delivery comes natural to them. Give them room to improvise (especially when a client asks a question or mentions something not included in the script), but for the most part, require them to stick to the telemarketing script. There’s an important reason why it was made, and this is why they must use it.

Reasons Why Your Lead Generation Campaigns Are Not Working

When you run a business, a lot of things can get out of hand and you will need to find out the cause immediately or it could prove to be disastrous or costly for your business. While common culprits are easy to point out, sometimes, unexpected things happen which will require you to do a double take on the cause of the problem. Here are a few examples:

  • If your qualified business leads reject your offer, it doesn’t mean that your telemarketing script is to blame. It might be that your business leads simply aren’t willing to go through the process of implementing a new process or don’t want their employees to waste any time learning how to use a new product or service. You might also start blaming your telemarketers of not doing their work properly, as it is a common reason for such problems. It could just be the business sales leads who are the problem, so don’t immediately think its your telemarketing script or your b2b telemarketers.
  • If your appointment setting campaigns are not letting you convert as much business leads as they should, the problem might not be with your script or your appointment setting service provider. Your chosen b2b sales leads may just be experiencing an emergency, such as a low economy, or a disruption in their specific industry which is why they don’t have any budget to spend. If you identify these factors as the cause of your problem, then try contacting your business sales leads another time.
  • If your lead generation campaign isn’t working as you intended it to, don’t think your lead generation methods are not effective for your chosen market niche. Perhaps you just aren’t paying attention to the right datas or statistics, or your marketing people haven’t been implementing the method properly. A lot of good lead generation campaigns are not reaching their full potential because of a lot of factors, but they end up being replaced with another lead generation method without even the proper research.

Before you consider a process or operation in your business as ineffective and decide to scrap it for a newer method, consider all the possible angles first so that you don’t waste any more effort, time, and resources to implement a new system. Especially when the problem is with your sales and marketing department, take into account all possible factors before you choose to implement a new lead generation or telemarketing campaign.

Are Your B2B Telemarketers Doing Cold Calling Monologues?

Are Your B2B Telemarketers Doing Cold Calling Monologues?

Are your sales representatives talking too much? That may just be the reason why your b2b sales leads aren’t converting. A lead generation campaign is only as effective as the number of qualified leads it allows you to convert. But if your sales people are using the old style of telemarketing or telesales, then you will obviously not get your desired results.

Here are 6 reasons why monologues are no longer effective in converting b2b sales leads:

  • B2b leads are listening more to what each other thinks, instead of listening to a company’s praises for itself. They have lesser and lesser trust in the brands promoting products and services, and often ask the opinions of their peers, friends and relatives before making any sort of purchase.
  • Business leads want to feel special. If your cold calling b2b telemarketers are only the ones talking, then your sales leads will feel alienated instead. They want you to listen to their problems, and they want you to give solutions that will help them remedy these problems. It’s never about how innovative or advanced your products and services are, if it doesn’t give them the right benefits, they won’t purchase it.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

  • Cold calling monologues are considered as trademarks of narrow-minded companies, and business leads know full well that these kinds of companies are only after their money. These companies are only after the quick sale, customer service is usually not one of its strong points, and the prospects are seldom qualified b2b sales leads.
  • Purchases resulting from sales monologues often lead to unsatisfied customers or clients because it was never discussed if the offer actually solves a problem of the client in the first place. The cold call was all about how great the offer is, not how appropriate it is to the current situation of the business sales lead.
  • Telesales monologues don’t promote feedback from business sales leads, which means telemarketing scripts remain largely the same for countless campaigns. If the current script offends a business lead, then it would simply continue to do so. Here are some sample cold calling scripts for you.

Don’t Waste a Moment! See Sample Cold Calling Scripts

  • Because b2b leads can’t talk during telesales monologues and no information can be gleaned from the call, so nothing is essentially gained during the call (but there is a large chance that the b2b sales leads have already been lost). This means that monologues never make for a good b2b lead generation campaign.

Related: Keep Prospects Glued on the Phone Like Bees to Honey

If you want to have a good b2b telemarketing campaign, whether for lead generation or telesales, then outsource to a professional b2b telemarketing service provider whose b2b telemarketers are properly trained to build rapport with business sales leads and promote conversations.

Create better telemarketing strategies, Check out The Savvy Marketer

Or kick off your campaign now with proven lead generation process! 

Dial 888.810.7464

Weeding Out Junk Leads With Predictive Lead Scoring

Important Tips When Creating Your Telemarketing Script

When you’re planning on having a telemarketing campaign to generate as much b2b sales leads for your business as possible, you have to make sure that you’ve covered the most important factors of making your telemarketing campaign a success.

One of the most important equipments you will need to have a productive and profitable telemarketing campaign is to have a really good telemarketing script. Every telemarketing campaign needs to have its own telemarketing script. Recycling a previous script is possible, but you have to alter the content so that it is not recognizable as a recycled script at all. Here are a few more things to remember when choosing or writing your telemarketing script for your new business to business telemarketing campaign.

  • While it’s alright to recycle, ideally, the script needs to be completely new and originally written for your current telemarketing campaign. This helps to ensure that the script really expresses the benefits of your products and services. A generalized script will do nothing to help convert your prospective sales leads, and patching up an existing script often turns out to be sounding just as that: patchy.
  • To facilitate the natural delivery of telemarketing scripts, this must be written in a free-flowing way of speech. But it mustn’t be too casual or else the leads and gatekeepers would think you’re only calling to chat on the phone. Make it professional sounding, but never too technical or haughty. Write it like how you want to tell your friends about your new product or service. If you want your telemarketers to sound natural when cold calling, you have to start with your telemarketing script.
  • Write your telemarketing script for your target market. Write responses with all the potential questions they may have, don’t just talk about what you want them to know about your offer. Yes, you can say that you have a 30% discount for those who purchase through your telemarketers, but before you get to this, you have to make them believe that your product solves their problem first. Present to them as the provider of a viable solution, and mention the discount as an added bonus; not the other way around because no matter how large the discount you offer, if your b2b sales leads don’t find your offer beneficial to them, they wouldn’t buy it.
  • Have professional b2b telemarketers practice your script until the delivery comes natural to them. Give them room to improvise (especially when a client asks a question or mentions something not included in the script), but for the most part, require them to stick to the telemarketing script. There’s an important reason why it was made, and this is why they must use it.

Reasons Why Your Lead Generation Campaigns Are Not Working

When you run a business, a lot of things can get out of hand and you will need to find out the cause immediately or it could prove to be disastrous or costly for your business. While common culprits are easy to point out, sometimes, unexpected things happen which will require you to do a double take on the cause of the problem. Here are a few examples:

  • If your qualified business leads reject your offer, it doesn’t mean that your telemarketing script is to blame. It might be that your business leads simply aren’t willing to go through the process of implementing a new process or don’t want their employees to waste any time learning how to use a new product or service. You might also start blaming your telemarketers of not doing their work properly, as it is a common reason for such problems. It could just be the business sales leads who are the problem, so don’t immediately think its your telemarketing script or your b2b telemarketers.
  • If your appointment setting campaigns are not letting you convert as much business leads as they should, the problem might not be with your script or your appointment setting service provider. Your chosen b2b sales leads may just be experiencing an emergency, such as a low economy, or a disruption in their specific industry which is why they don’t have any budget to spend. If you identify these factors as the cause of your problem, then try contacting your business sales leads another time.
  • If your lead generation campaign isn’t working as you intended it to, don’t think your lead generation methods are not effective for your chosen market niche. Perhaps you just aren’t paying attention to the right datas or statistics, or your marketing people haven’t been implementing the method properly. A lot of good lead generation campaigns are not reaching their full potential because of a lot of factors, but they end up being replaced with another lead generation method without even the proper research.

Before you consider a process or operation in your business as ineffective and decide to scrap it for a newer method, consider all the possible angles first so that you don’t waste any more effort, time, and resources to implement a new system. Especially when the problem is with your sales and marketing department, take into account all possible factors before you choose to implement a new lead generation or telemarketing campaign.

Are Your B2B Telemarketers Doing Cold Calling Monologues?

Are Your B2B Telemarketers Doing Cold Calling Monologues?

Are your sales representatives talking too much? That may just be the reason why your b2b sales leads aren’t converting. A lead generation campaign is only as effective as the number of qualified leads it allows you to convert. But if your sales people are using the old style of telemarketing or telesales, then you will obviously not get your desired results.

Here are 6 reasons why monologues are no longer effective in converting b2b sales leads:

  • B2b leads are listening more to what each other thinks, instead of listening to a company’s praises for itself. They have lesser and lesser trust in the brands promoting products and services, and often ask the opinions of their peers, friends and relatives before making any sort of purchase.
  • Business leads want to feel special. If your cold calling b2b telemarketers are only the ones talking, then your sales leads will feel alienated instead. They want you to listen to their problems, and they want you to give solutions that will help them remedy these problems. It’s never about how innovative or advanced your products and services are, if it doesn’t give them the right benefits, they won’t purchase it.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

  • Cold calling monologues are considered as trademarks of narrow-minded companies, and business leads know full well that these kinds of companies are only after their money. These companies are only after the quick sale, customer service is usually not one of its strong points, and the prospects are seldom qualified b2b sales leads.
  • Purchases resulting from sales monologues often lead to unsatisfied customers or clients because it was never discussed if the offer actually solves a problem of the client in the first place. The cold call was all about how great the offer is, not how appropriate it is to the current situation of the business sales lead.
  • Telesales monologues don’t promote feedback from business sales leads, which means telemarketing scripts remain largely the same for countless campaigns. If the current script offends a business lead, then it would simply continue to do so. Here are some sample cold calling scripts for you.

Don’t Waste a Moment! See Sample Cold Calling Scripts

  • Because b2b leads can’t talk during telesales monologues and no information can be gleaned from the call, so nothing is essentially gained during the call (but there is a large chance that the b2b sales leads have already been lost). This means that monologues never make for a good b2b lead generation campaign.

Related: Keep Prospects Glued on the Phone Like Bees to Honey

If you want to have a good b2b telemarketing campaign, whether for lead generation or telesales, then outsource to a professional b2b telemarketing service provider whose b2b telemarketers are properly trained to build rapport with business sales leads and promote conversations.

Create better telemarketing strategies, Check out The Savvy Marketer

Or kick off your campaign now with proven lead generation process! 

Dial 888.810.7464

Weeding Out Junk Leads With Predictive Lead Scoring

7 Factors To Remember When Outsourcing B2B Appointment Setting

Before you decide to outsource your b2b appointment setting campaign to an appointment setting service provider, you have to take note of these 7 factors. Knowing these things about your BPO of choice is a must if you want your appointment setting campaign to be successful and ensure your ROI.

  • Efficient appointment setting quality controls – When setting appointments, not just any business lead will do. Good b2b appointment setting campaigns only contact high quality b2b sales leads which are already pre qualified from the initial lead generation process.
  • Source of the business list used for appointment setting – Bought lists can be used, but these tend to be sold to your competitors as well, which means your chances of finding qualified leads are slim. A good business list for appointment setting should be freshly sourced from organic searches.
  • Scheduling coordination between appointment setter and client – shared calendars such as Google’s are a good choice for coordinating sales and appointment setter schedules, but to ensure that every member of the appointment setting team and the client company is well-coordinated, CRM software that have scheduling tools are a better choice.
  • Script or content quality – just as expert b2b telemarketers use telemarketing scripts when cold calling b2b sales leads, good b2b appointment setters use scripts or content which have been tested before they are put into action on campaigns to make sure they deliver the desired results.
  • Pay for performance appointment setting or fixed rate – while both methods have positive and negative points, pay for performance appointment setting service providers can be quite unreliable. Fixed rate appointment setters offer more security for companies who want to outsource.
  • Reporting methods – knowing how a b2b appointment setting company reports about campaigns are important to make the most out of each campaign. To make reporting more specific to the data or information that a client wants to know, a CRM software containing all datas pertaining to the campaign that can be accessed by the client whenever and wherever he wants will make reporting completely hassle free.
  • Appointment setters previous campaign metrics – b2b appointment setting service providers should share feedback from previous client campaigns to allow prospective clients to gauge their ability to successfully set business appointments. The portfolio of the BPO firm should be easy to spot in their website, or they should be readily available should the potential client ask for it.

The Importance Of Niche Telemarketing

B2B telemarketing lead generation can be one of the most effective methods to find quality business sales leads for companies who have open minds when it comes to lead generation.

But of course, not just any telemarketing company will do. Not even a highly respected telemarketing firm with years of experience will do the job. The important thing about telemarketing to make it highly effective for your particular business is that it should have years of experience in your specific niche, without which your lead generation campaigns will be treated just like everyone else’s. This is called niche telemarketing.

What is the difference of Niche Telemarketing?

Imagine if you run an enterprise software company and you decided to bring in professional telemarketers for a more direct approach at getting b2b sales leads. However, you simply hired the cheapest one you found “because you’re just testing it out”. Or perhaps you chose a call center that has been in the business for years just to make sure. But the problem is: your telemarketers have years of experience—in selling personal insurance. Not only do they not have the skills to sell your products to your highly-technical and inquisitive telemarketing list, but they don’t have the experience of selling to companies and organizations. Because of this, they wouldn’t be able to answer standard yet important questions right away. They might also use hard selling to get your business leads to buy, thinking that enterprise software can be sold right away just like insurance. This, of course, will definitely put off those in your business list. For the sake of argument let’s say the call center you hired promised to do their best while learning the ropes. But are you willing to turn your business into a lab rat so that the call center can practice sourcing b2b sales leads?

The best telemarketing call center to hire to make your b2b sales lead generation extremely productive is to look for a firm that not only has experience, but has experience in your specific niche. That’s right. Don’t just hire a telemarketing company, hire a b2b telemarketing firm with skills in getting qualified IT sales leads for your business—or whatever kind of leads your business specifically needs. Make the most out of your telemarketing campaigns by hiring niche telemarketers. Doing so not only increases the chances of finding highly qualified b2b sales leads, but because these professional b2b telemarketers already know what your leads usually ask, starting your lead generation campaign won’t take as long as it would compared to a “generic” telemarketing company who still has to learn the ropes.

It’s all about choosing the right service provider for your lead generation campaign. So hire the one that will be most beneficial for your company.