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B2B Online Marketing: Creating a Stronger Impact on Social Media

B2B Online Marketing- Creating a Stronger Impact on Social Media

A decade ago, when people search for companies and names on Google (or Yahoo!, if that was your thing), the first search results page would usually show a bunch of corporate websites, its affiliates, and maybe a Manta.com profile.

Today, aside from those things, the sites that will most likely return after a search would be Facebook, Twitter, LinkedIn or Google+ profiles. Social media has become an integral part of everyone’s online experience, which used to be somewhat intrinsically suited for private networking, but is now conquering the business sector as well.

And it’s continuing to evolve every second.

It’s no longer just about putting up a profile and posting relevant content here and there. Social media sites are now the most widely used communication highway between businesses and their customers (the B2C sphere) and also between fellow businesses selling services and software.

Hence, if your business has these social media accounts, you might as well make use of it in a way that it strengthens your online presence, which will eventually lead to more lead opportunities. Here’s how:

  1. Be discerning. Combine your original point of view with curated postings from other respected sources in your industry. Don’t bombard your audience, but be creative and post at regular intervals.

  2. Be engaging. Make it a rule to be accessible to your audience. Interact with them and have real conversations — don’t just post your news of the day.

  3. Find your niche. You can be a generalist as it pertains to your company and post about anything and everything. Better still, find a specific topic that resonates and focus on that. Own a subject and work to become a go-to source.

  4. Spend your time wisely. Set aside time as you lead up to your launch to connect with potential customers on social media.

  5. Embrace each platform’s culture. Every social-media portal encourages a unique voice. Make sure your content reflects that. If you’re unsure, listen for a while, you’ll catch on quickly

Source: 5 Keys to Increasing Your Influence on Social Media

6 Surefire Ways to Increase your Online Lead Generation Numbers

6 Surefire Ways to Increase your Online Lead Generation Numbers

Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts.

However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. All you need is enough courage to test them and see if they fit to your marketing system.

According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially.

Here are some tricks of the trade from a blog post by Gehl:

Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one.

Feature different benefits in your headline. Your headline has a huge impact on your sales. It’s often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter. A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem.

Focus on your site visitors – not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to “I,” “me” and “we”? Instead of using sentences like “I designed my time-management software with the busy homeowner in mind,” try “Your new time-management software will free up hours of time for you to spend with your family.”

Boost your product’s desirability by adding images. Images of your products make them seem more tangible and “real” to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale–you may need to highlight the product benefits and value before you reveal exactly what it is.

Read the full article at 12 Ways to Increase Online Sales

 

Online Marketing 101: Tips for Choosing a Domain Name

Online Marketing 101 - Tips for Choosing a Domain Name

1 – Name Your Brand

The first thing you should do is to consider what urls are available to you–then choose your brand name accordingly if you can. Be creative–do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand— the same way you should be with your product.

2 – Tie Your Brand to the Domain Name
Your domain name should match your brand. Always choose one that doesn’t need explanation.

3 – Don’t choose a domain based just on keywords in the URL
Main keywords are not the key for high ranking in your domain name, although this is a factor. Think out a memorable, brand-related and available domain name, but don’t get obsessed with it. And keep it short and simple if you can, like JANE. One of the biggest problems with buying domain names is domain abuse. Existing backlinks in Google (“link:www.yoursite.com”) should always be checked beforehand (Wayback Machine is great to ensure clean domain names).

4 – Don’t Try to be Clever
Forget about hard-to-spell, long and clever words or anything too complex–unless you want to make it hard for people to remember your url. Do yourself a favor: dump the cutesy names and don’t use numbers–they won’t help. Best practice? A name with only one possible spelling.

5 – Extensions Matter (.com, .org, .net, etc.)
As of June 2013, there are 110 million .COM, 15 million .NET and 10 million .ORG domains on the web. Because most people still assume that .COM is the only possible choice, it’s the better option.

Un-complicate your SEO: A B2B Online Marketing Proposition for 2014


Un-complicate your SEO: A B2B Online Marketing Proposition for 2014

In the world of B2B online marketing and SEO, there’s only one thing that’s constant: change.

The industry is almost purely dependent on Google algorithms and its rapid alterations, and marketers couldn’t help but wonder if there’s any kind of strategy than can remain stable despite of the wobbly conditions of search marketing.

Apparently, such a strategy exists. Here are some of the things you could do to make your SEO campaigns as simplified as ever, making it resilient through time:

Take it easy on keyword research; focus on context instead. A considerable amount of time and effort could be allocated on putting too much magnitude on keywords. Besides, Google has already made clear that a keyword-driven campaign may have unfavorable consequences. Instead, meet with your team to come up with a reasonable number of keywords you can build your content around. Remember: it’s the relevance that counts.

Use SEO tools effectively. According to Eric Siu, CEO of San Francisco-based digital marketing agency Single Grain, marketers should look for SEO tools that’ll simplify the process. WordPress extensions such as Yoast SEO (free) or All-in-One SEO (free) make managing blog SEO a snap, while programs such as QuickSprout Tools (free; paid versions available) or Moz SEO ($99+ a month) help tackle other SEO processes from a single, centralized location.

Ride the viral waves. Instead of hunting for link sources everywhere, why not invest on viral content? These are your videos, slides and infographics that have much more share-potential than typical text-based content. These media-driven pieces sell themselves; they can earn you countless backlinks from credible sources without you having to scavenge them yourself.

Responsive website design cam help, too. Without a responsive website design on your site, you need to host two separate sites for desktop versus mobile visitors. This means you’ve got to run two separate SEO campaigns.

Overload of recurring tasks? Outsource them! In a typical SEO campaign, responsibilities would often include checking monthly SERP rankings, doing keyword research, and adding new page links to your website directory. These are rather humdrum – albeit necessary – tasks that you don’t have to submerge into. You can acquire outside help so you can delegate tasks more efficiently and also to give you time to check on other important things. Outsourcing to lead generation company can also open some doors to innovative technology and modern trends.

B2B Online Marketing: How to Identify your Target Audience

 

In the Business-to-Business (B2B) marketing world, success can only be achieved if you cater your brand towards the right prospects. It’s not like any ordinary consumer marketing where everyone can be convinced to buy goods or acquire services even though they are not exactly the target market, i.e. even old people can be enticed to buy iPhones, and masculine men can be persuaded to use beauty products.

But in B2B, it has to be the right product, for the right customer, for the right price, at the right time.

That is why targeting your market audience is very important, as it gives focus and understanding to better come up with a strategy to attract the right prospects.

Know thyself first

Just like any other enterprise, a company needs to do introspection – what is it exactly that you sell? Is it a basic business commodity or a luxury? What makes it unique from competitors? Why do your current customers support you? What did they see in your business that made them stick? Knowing your products, services, and influences inside and out can help you identify who you should be targeting and how you would do so.

Be an online stalker

Society may look down upon stalking in general, but in the business of online marketing, stalking is an essential step in acquiring an audience. People reveal themselves publicly in cyberspace– activities they participate in, content pieces they like and comment on, and most importantly, things that they buy online. A lot of businesses do social monitoring to get a bird’s eye view of how they are being talked about (or otherwise) online, so they would know what the next logical step would be.

Create and assign personas

Now that you’ve gotten to “know” your audience, it’s time to categorize them according to their needs, their buying behavior, their online responses, or any other pertinent data you would want them to sort with. Doing this makes it easy for you to develop a “template” on how you would craft a specific strategy or respond to a particular audience persona. This also eliminates the possibility of misunderstanding due to performing actions based on a minority of triggers.

Moving forward with audience-centered marketing

Re-shifting the majority of your focus on the core audience instead of any other aspect of business could bring instant, obvious results. People would be more engaged, and the word spread faster and more effectively. In no time, you would realize that this is the best way to refine your marketing strategy, and all that’s left is to maintain that passionate interest in your audience.