When you generate B2B leads, you are not doing it alone. Everything you do affects everyone around you. What you say, what you do, what you look for, it influences the actions of others as well. Lead generation is not a lonesome activity. In fact, if you know just who you need to work with, finding and qualifying more sales leads is even more involved and rewarding. But just who should you be working with then? What are their qualities that makes them ideal to your campaign? Will they be able to give you good results?
One key relationship that you should invest in would towards what we as the ‘industry movers’. They are the people who are known and respected in their respective industries. What they say or do is closely heeded by their followers. These are the people who command the highest respect, since they are the masters of their industry, and may perhaps know more about it than you will ever learn. If you want to increase your presence in the market, you should gain the attention of these influencers. Provide them with inside information that you do not readily share with others. Giving them valuable insights about your company will provide them topics that they can share with others. This will increase your visibility, as well as make your telemarketing campaign easier to execute.
Working with industry movers are an important investment in your appointment setting plans. Once you get their attention, you can be sure to garner the attention of business prospects as well.