Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself.
Speaking of improvement, B2B companies are sure to list that as one of their priorities for 2015. The year will definitely highlight the need for better digital marketing tactics to coincide with developments in the mobile arena. Hence, companies should consider enhancing their brands for mobile.
But to those who haven’t made the leap yet, it’s not too late to leverage the potentials of mobile B2B lead generation.
With 143 million smartphones and 71 million tablets and counting, moving to mobile would perhaps be the most significant resolution you have ever made.
Then again, like most resolutions, there are challenges and stumbling blocks. Make the mobile experience memorable and consistent by incorporating these top tips to your strategy:
Engage via device
Everyone wants immediacy. For B2B enterprises, they want to satisfy certain issues as urgent as possible. In this sense, providing your mobile site with a click-to-call feature instantly hooks them up to your CRM database without going through gatekeepers.
Take it easy on fill forms
Recent studies suggest that fill forms are not exactly a good thing in mobile marketing. One can barely type in a name without pressing a wrong letter. The process is more tedious than with a laptop or a desktop. Do you insist on a lead capture device? Don’t overdo your fill forms. Ask only for what is necessary: name and email.
Optimize your load times
Set up an automated platform
Using a marketing automation platform, you are able to effectively manage your B2B lead generation activities across multiple audience touch points and engagement channels, mobile included. It also makes for easier qualification of sales leads without sacrificing the human side of CRM.
Provide quality content
Most managers depend heavily on web content, particularly blog articles. And by optimizing them for your mobile site would be convenient to your prospects.
Let’s face it: without mobile, you wouldn’t be able to discover better opportunities for quality client interactions and revenue generation. These tips will introduce you to a year of better business possibilities just a tap of a finger away.
Are you on Google+? Connect with Callbox CEO Rom Agustin.