What D-Day can teach us about running a business in a digital world

What D-Day can teach us about running a business in a digital world

Team Rubicon is an American Non-Government Organization (NGO) co-founded by retired U.S. Marine Jacob Wood, where he is also the CEO. It’s mission is to unite the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. (Source: Wikipedia)

Come June 6, the United States will observe D-Day in memory of the Normandy landings in France on June 6, 1944, in which American soldiers and other Allied forces fought to end World War II in Europe.

As a LinkedIn Influencer, Wood also shares his thoughts on how D-Day can teach business owners and marketers on how to effectively become successful entrepreneurs, particularly in a technology-driven business landscape that we have today.

From LinkedIn.com:

    1. There is no such thing as perfect conditions. D-Day was delayed because of foul weather, and was ultimately launched under still-foul conditions. The takeaway? You can wait all you want, but that doesn’t mean things will improve. You have to trust that the things you can control (the quality of your training and planning, for example) will trump those that you cannot.

    1. No battle plan survives first contact with the enemy. Airborne troops missed their drop zone. Ground forces landed on the wrong beaches. The naval and aerial bombardment did little to disrupt Nazi defensive positions. Writing a business plan is a good exercise in strategy and theory—but don’t count on it being the key to your success. Your key to success will lie in your ability to improvise, adapt and overcome the conditions you have no way of foreseeing.

    1. Massed force, narrowly and violently applied, will overcome nearly any obstacle. It’s the old ‘elbow grease’ phenomenon. Problems, no matter how challenging, often only require the will to apply repeated, dogged effort. That sale you can’t close? Put on the full court press. That product flaw you simply cannot figure out? Time to pull in the team for an all-nighter.

    1. Only with great risk comes great reward. Launching the world’s largest sea invasion against a fortified enemy in sub-par weather? Sounds risky. It was. But, if ever the fate of the modern world hung in the balance, it was at that moment. You don’t save the world with timid maneuvers. In the case of entrepreneurs and Supreme Allied Commanders, fortune favors the bold.

  1. Know, and accept, what you’re willing to lose. General Eisenhower knew that he was sending tens of thousands of men to their deaths. That’s a tough burden to carry. But, had he not accepted the reality of his course, he may not have had the fortitude to carry the battle through when his men were dying on the beaches of Normandy. As entrepreneurs, you have to know what you have on the table and accept that you may never get it back—whether your reputation, your retirement, or your relationship with your spouse and kids. Not accepting the risk of that loss may cause you to falter at your endeavor’s critical moment, and avoid the tough, but necessary, decision that puts it all on the line. You can only have unwavering commitment to the cause when you’ve assumed it’s already gone.

Read the full post at 5 Lessons Entrepreneurs Can Take From D-Day