What Business Marketers Can Learn from the Legacy of George Washington

What Business Marketers Can Learn from the Legacy of George Washington

If Washington were still alive today, it would have been his 225th birthday this February 22. That’s two and one-quarters centuries.

America’s first ever commander-in-chief has etched a legacy in stone, not only manifested in crisp dollar bills but also in the pages of Revolutionary War history. His contributions will most likely be immortal, and the inspirational principles of morality and strength are things every leader ought to emulate.

What can business marketers learn from one of the founding fathers of the United States?

Act by example, motivate others.

Washington was an initiator. He didn’t confine himself within the secured boundaries of his esteemed rank in office; rather, he chose to be in the front lines of whatever endeavor he wished to undertake. Similarly, while marketing is definitely a team effort, every individual must learn how to take responsibility of their own tasks, whether it’s lead generation, telemarketing or any other forms of online advertising. At the same time, each person must also recognize his or her role in the bigger scheme, and maintain to perform that role for the benefit of the group.

Be consistent with your values.

When marketers carry out activities to promote a brand or business to a target market, they bring with them the task of securing the dignity and reputation of the companies they represent. People would find it hard to believe in a business that says one thing but does another.

One of the many things that made Washington effective as a leader was his consistency inside and out. He stuck to the things he believed in. He was charismatic to those who put faith in him, but he didn’t need to change his beliefs for those who opposed him. An immovable object is stronger than an unstoppable force.

Let the people do most of the talking.

It may be hard to believe that someone as influential and morally strong person as Washington was very silent. He didn’t speak much, but when he did, he gets everyone’s attention. But most of the time, he listened to what other people were saying.

The malady of businesses today is their lack of ability to listen and their uncontrollable urge to keep talking about themselves. Marketers should exert more effort in hearing out their audience so they could offer better products and services, instead of bombarding people with things they don’t really need.

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