Most of the time, we cherish our favorite movie lines not because of the actors who said them or the film where it was said, but because of the message it conveys. When people use movie lines in speeches, blogs or just plain conversations, it becomes a testament that movies have transcended from being a mere form of entertainment to an essential part of human culture.
The American Film Institute (AFI) published a list of American Cinema’s top 100 movie lines. Who knew that some of the best quotes ever uttered on the big screen can give a new perspective on marketing?
You had me at “hello”. (Renée Zellweger in Jerry Maguire, 1996)
There’s only one chance to make a good first impression. Whether it’s through a phone call, an email or a website, marketers should pay attention to the impact of getting off on the right foot and wowing prospects at the very first point of contact.
Fasten your seatbelts. It’s going to be a bumpy ride. (Bette Davis in All About Eve, 1950)
Marketing is often underrated as a vocation. Few people realize the adversities of getting the desired response from a market saturated by demanding, scrutinizing, and hard-to-please consumers. Add to that an intense competitive atmosphere, a struggling economy and the intimidating force of technology. Bumpy ride, indeed.
Carpe diem. (Robin Williams in Dead Poets Society, 1989)
People may know it’s “seize the day”, but perhaps not exactly what it means. It’s a perfect mantra for marketers; it’s about making the most out of every opportunity, not settling with something for what it’s worth, but what its potentials are. Marketers, almost everyday, encounter people and situations that could open doors for amazing things, and they should not let those opportunities pass by.
May the force be with you. (Harrison Ford in Star wars, 1977)
Just like in the movie, the “force” is not something that you can just ask for in real life. It grows inside you based on your decisions, actions, and the burning desires that motivate you to live your life. This “force” is the sense of purpose and determination that drive marketers to do what they do, and can only develop within the person, coupled with adequate external support.
My Mama always said life is like a box of chocolates. You never know what you’re gonna get. (Tom Hanks in Forrest Gump, 1994)
Marketers are not strangers to failure – they accept it, embrace it, learn from it, and gain strength from it. Not all marketing campaigns end on an upbeat note, and it is that understanding of failure and uncertainty that make them become better.
After all, tomorrow is another day! (Vivien Leigh in Gone With The Wind, 1939)
The marketing world is a pond of infinite innovations that make everything dynamic and fast-paced, and the only way to cope is to live one day at a time, with eyes eagerly set on the future.