Just when you think Facebook is only for rage-posting and telling the world about how cats are awkward, there is actually more to it than meets the eye.
For entrepreneurs, especially those engaged in selling B2B solutions, Facebook is one powerful platform that should (no, must!) have a special place in their marketing.
To start with, CMOs of major global brands manage Facebook accounts for professional purposes, one of which is to search for effective products and services. This gives you an idea of just how important it is to focus on Facebook as a major driver of B2B leads and eventually revenue.
But just like any other tool, Facebook is one that needs to be mastered. Luckily, we have just the right advice to maximize your lead generation using Facebook.
Turn to video
Facebook has come a long way from being just an on-campus social networking site. Now, it has several features B2B marketers can take advantage of for their content marketing. For instance, the new video service allows users to access a playlist just by watching a single video. The only thing you need to do is make videos that are relevant to your brand. Short tutorials are a good start.
Here’s one we got where I share some tips on How to Make Emails your Impossible to Ignore [Video]
To help you, here’s our video starter guide: The Three S’s for Creating Viral Video Content
Keep it short and “human”
When it comes to tech products, a lot of people including CMOs would expect to cut out all the geeky parts and come down to the main point. It is also true for other products and services as well. People nowadays do not have the luxury of time to dig up what you are trying to say from a litter box of technical jargon.
To truly connect with your Facebook audience, you need to keep your posts conversational and human. And that simply means using industry words sparingly and centering the message on the result that people want.
Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects
Language and Location Tagging
Is your social media lead generation not getting the B2B leads it needs? One way to fix that is to target your messages based on language and location, and Facebook has one nifty tool that enables you to do just that. All you have to do is to allow Targeting and Privacy for Posts. This allows you to effectively push your messages to the proper audience by simply choosing the location and language of your ideal audience.
Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media
Make regular content daily
One surefire way to increase traffic using social media marketing is give something your audience would expect from you on a regular basis. Be it a photo of the day or a short video review, basically anything you post following a schedule is an effective way to draw in interested prospects.
Related: Influencer Interview Series: Mike Allton Wears The Social Media Hat
Engage through tagging
Build your brand by tagging industry partners, companies, and influencers to your Facebook posts. Not only does it give your products and services an added boost in appeal, it also gives your audience some new content to feast on.
Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts
Improve the Exposure of your B2B Products and Services and Increase the Number of your B2B Leads