Social networking sites, especially the ones that prevail over time, give users a unique sense of purpose and identity. While some features are not exclusive to just one social media platform (i.e. hashtags, photos, and geo-locations are features that are both on Facebook and Twitter), each site brings a different experience to the table.
The same goes for businesses that use social media for their B2B lead generation campaigns. One company may use a particular site because it gives them what they need in terms of exposure, engagement, thought leadership and so on. But for those who are uncertain which site to take advantage of, careful analysis and comparisons must be made to determine which one will give optimum results.
This infographic by Callbox, Inc collates useful facts about each of the social networking sites that could help you decide which suits your business best: