Among the available marketing channels today, social media is the most polarizing subject.
It’s so strange that some people actually invest a lot of time and resources on social media marketing activities while, at the back of their minds, they don’t really have a firm grasp on how social media is able to return a measurable form of success.
That’s why marketers are always on the lookout for the latest report on the status of social media as a marketing channel. Businesses would want to know if other people are still placing their bets on social media as much as they were a year or two ago.
Fortunately, the guys over at Social Media Examiner released their 2014 industry report on Social Media Marketing, and here are some of the key takeaways:
92% of marketers say social media is important for their business (up from 86%)
58% of marketers say original written content is the most important form of content
68% of marketers plan on increasing their use of blogging
61% of marketers plan to increase Google+ activities in 2014
6% of marketers are podcasting and 21% plan to increase podcasting activity
Facebook and LinkedIn are the two most important social networks for marketers
64% of marketers plan on increasing their use of LinkedIn
It seems that everything’s pointing upwards when talking about plans on pumping up social media marketing efforts. Naturally, this could only mean that marketers are very satisfied by the things social media is bringing to the table. What exactly are these ‘things’?
92% of marketers say social media brings about increased exposure
80% of marketers say it increases traffic
72% of marketers believe social media develops loyal fans
71% of marketers say social media provides marketplace insight
66% of marketers say social media generates leads
61% of marketers say it improves search rankings
These findings practically answer most of marketers’ questions on the strength of social media as a marketing channel. Most notably, 66% of marketers are actually able to generate leads from social media, which should be a sigh of relief for social media doubters.
Lastly, which of the social media platforms are mostly used by B2B marketers? The results are not at all surprising:
View the entire downloadable report at 2014 Social Media Marketing Industry Report