LinkedIn is one of the strongest weapons in social media-based B2B lead generation. It’s where all the potential buyers ‘hang out’, and marketers are constantly on the lookout for opportunities that could help their business.
So to have your business LinkedIn account restricted or suspended would be an ingenious way to potentially dismantle your established networks and cripple your lead generation efforts.
Here’s how you do it:
1. Be super-friendly. Send out a myriad of invites to people you don’t have any reason to connect with until you get a lot of “I don’t know this person” responses.This is a very good start if you want to attract the attention of the LinkedIn police.
2. Spam, spam, spam. What’s the point of having hundreds of connection if you won’t take advantage by incessantly sending out unsolicited sales content to everyone? If you’re persistent enough, chances are you’ll get a few reported red flags here and there.
3. Clone yourself. You can never have enough. So go ahead, create another profile that is in no way different to your existing one. Confuse people with multiple accounts and send duplicate marketing messages. Anyway, it’s free.
4. Be as suspicious as possible. Insert ambiguous characters or links into your profile name. While you’re at it, do not use a your own image as your account photo. Look for a nice business-type portrait on Google Images. Or better yet, use your corporate logo for your individual account.
5. Be the ultimate stalker. Can you view 500 profiles in 2 hours? Or can you run multiple searches consistently in a long period of time? That’s one of the fastest ways to get a red flag.
6. Don’t mind your content. In LinkedIn’s own words: Act dishonestly or unprofessionally by engaging in unprofessional behavior by posting inappropriate, inaccurate, or objectionable content to LinkedIn
7. Start a cash machine. LinkedIn hates it when people use their site to earn money without their consent (that’s their racket). Any form of monetization of income generation out of their stored information, services and/or functionality would be a surefire way to get on their nerves.
8. Spark chaos. To harass, abuse or harm another person online is consistently frowned upon across all social networking sites, and LinkedIn is definitely not exempted. Launch a verbal assault to an unsuspecting user and you’ll immediately find yourself in another battle – this time against the suspension of your account.
Check out the complete user guidelines, including the dos and don’ts, here: http://www.linkedin.com/legal/user-agreement