background Carmi Lañada

Carmi Lañada

Director of Operations - NAM / LATAM

  • Leads Complex, Long-Term Campaigns Across Niche Markets
  • Deep Expertise in Managing Technology and IT Accounts
  • Builds and Scales CSM Mentorship and Enablement Programs
  • Drives Operational Strategy with a Focus on Proactive, Sustainable Growth

Carmi is currently at the helm of Callbox’s Sales and Client Services operations across North America and LATAM, overseeing strategy, execution, and performance across both functions. With a strong foundation in client services—built over more than a decade of managing high-value IT and B2B campaigns—she brings a deep understanding of what drives long-term client success and sales alignment.

In her current role, she leads cross-functional teams, streamlines operations, and ensures that both sales and service efforts are strategically connected to deliver real, measurable outcomes for clients. Carmi is known for her ability to balance strategic oversight with on-the-ground leadership—guiding teams, mentoring managers, and continuously improving how Callbox supports its clients and drives growth in key markets.

Insights

Success goes beyond delivering results—it’s about building trust, understanding what truly matters to your clients, and anticipating challenges before they arise. By leading with empathy and strategy, I help clients unlock value in every engagement, ensuring outcomes that serve both their immediate goals and long-term growth.

Experience

Global Director of Client Services

Brings extensive experience in B2B sales, marketing, and client success, with a proven track record of leading global client services operations. Oversees strategy and execution across diverse, high-impact campaigns in industries including technology, energy, finance, and enterprise services.

Feats

  • Closed Callbox’s first-ever annual contract, securing multiple seats and expanding service footprint
  • Consistently ranked as a top revenue contributor during tenure as Client Success Manager
  • Successfully grew and retained enterprise accounts, including Telefónica, OTT Hydromet, SecurEnds, E Source, and G2 Web Services (now part of Verisk)

We are very happy with the results

Callbox is allowing us to increment our Inside Sales capabilities. Creating campaigns to attract new contacts both for new and existing customers. In the past few years we have been able to get in touch with top profile contacts that have enabled numerous new opportunities for the team. For me it is the team that makes all the difference. Adaptable and dedicated, they are a fantastic value to our company and have integrated very well with our own team.

Almudena Aznar Iglesias, Lead Generation Manager Global Corporate Customers
Telefonica

Get a Free Audit & Consult with Carmi

Question 1 of 9

What industry is your company in?

  • SINGAPORE
    +65 3159 1112
  • AUSTRALIA
    +61 (02) 9037 2248
  • NEW ZEALAND
    +64 9914 3122
  • HONG KONG
    +852 3678 6708
  • COLOMBIA
    +57 601 508 4456
  • UNITED KINGDOM
    +44 (207) 442 5066
4924 Balboa Blvd. #353, Encino CA 91316 USA