
Callbox Leads Strategic NAM Outreach for Life Sciences
The Client
The Client is a global life sciences company focused on developing and delivering advanced therapies across oncology, infectious diseases, immunology, cardiometabolic, and rare conditions. Their portfolio encompasses biologics, vaccines, gene therapies, and digital health solutions, all powered by AI and real-world data.
The Challenge
The Client set out to expand their human health solutions into North America, targeting hospitals, research centers, and health agencies. Despite global success, the company faced two key challenges: low brand visibility among U.S. and Canadian decision-makers, and an inefficient lead generation process that produced low-quality leads and missed high-value contacts.