In the world of B2B online marketing and SEO, there’s only one thing that’s constant: change.
The industry is almost purely dependent on Google algorithms and its rapid alterations, and marketers couldn’t help but wonder if there’s any kind of strategy than can remain stable despite of the wobbly conditions of search marketing.
Apparently, such a strategy exists. Here are some of the things you could do to make your SEO campaigns as simplified as ever, making it resilient through time:
Take it easy on keyword research; focus on context instead. A considerable amount of time and effort could be allocated on putting too much magnitude on keywords. Besides, Google has already made clear that a keyword-driven campaign may have unfavorable consequences. Instead, meet with your team to come up with a reasonable number of keywords you can build your content around. Remember: it’s the relevance that counts.
Use SEO tools effectively. According to Eric Siu, CEO of San Francisco-based digital marketing agency Single Grain, marketers should look for SEO tools that’ll simplify the process. WordPress extensions such as Yoast SEO (free) or All-in-One SEO (free) make managing blog SEO a snap, while programs such as QuickSprout Tools (free; paid versions available) or Moz SEO ($99+ a month) help tackle other SEO processes from a single, centralized location.
Ride the viral waves. Instead of hunting for link sources everywhere, why not invest on viral content? These are your videos, slides and infographics that have much more share-potential than typical text-based content. These media-driven pieces sell themselves; they can earn you countless backlinks from credible sources without you having to scavenge them yourself.
Responsive website design cam help, too. Without a responsive website design on your site, you need to host two separate sites for desktop versus mobile visitors. This means you’ve got to run two separate SEO campaigns.
Overload of recurring tasks? Outsource them! In a typical SEO campaign, responsibilities would often include checking monthly SERP rankings, doing keyword research, and adding new page links to your website directory. These are rather humdrum – albeit necessary – tasks that you don’t have to submerge into. You can acquire outside help so you can delegate tasks more efficiently and also to give you time to check on other important things. Outsourcing to lead generation company can also open some doors to innovative technology and modern trends.