We know the essence of search engine optimization and how it is used in marketing and in other fields. By definition, it is the intervention of the visibility of a website or other web contents to increase its ranking in the search results listings. But if you think it’s as simple as that, think again.
Here are some things you need know about search engine optimization:
It isn’t just about keywords
Bombarding web contents with keywords will not guarantee a rank increase in search results listing. This is because Google uses a new search algorithm called Hummingbird. This search algorithm enables Google to reassess particular web contents semantically. It does not only define every keyword but on how it was used in a sentence. To address this, digital marketers should create quality contents that define the keyword and use it in the way its sheer definition will be emphasized.
It isn’t just about You
If you think you have done enough on SEO to lead the search results listings, you are wrong. Just as how the logic behind SEO changes, so does the players in this game. Just like you, they can use SEO to promote their products and they keep on learning the best ways of E-marketing. Innovation in this field never stops; find new ways to further improve product promotion, lead generation, and customer satisfaction.
It’s about the entire Web
One mistake of most digital marketers is that they only focus their E-marketing strategies on their company website and forgot the other 1 billion websites within the web network. Use SEO not only with the on-site contents, but also with other web channels like social media, video sharing sites, blogs, and more.
It’s also about Social Media
SEO and social media integration is an advanced E-marketing strategy that uses the features of both for a doubled result. Social media has been used as a factor in SEO processes. Digitals marketers have been using social media functions in virtually linking their products and services to its target market to build social integrity.
It’s about Google
Among search engines, Google is the biggest with more than 3.5 billion searches per day. Focus on Google’s search engine optimization standards. Moreover, Google’s search algorithm constantly progresses and is getting intelligent based on the shifting trends and user activities; so you have to adapt to this changes to keep you on-track.
It’s about Quality Content
As mentioned, strengthening online presence through SEO is not solely dependent on the number a keyword that was used but on how it was used. In Ascend2’s “SEO Marketing Benchmark Summary” Report, creating a quality content is the most effective SEO tactic, though it is also the most difficult to implement. Focus on the strengths and features of your company; make clear, interesting, and influential.
Search engine optimization is more than what we think it is. It offers more useful functions, use this as a competitive advantage to lead not only the search result listing but in the entire modern marketing.