When was the last time you’ve ran a check on your blog? Perhaps you’ve been so caught up with figuring out why nothing’s working that you’ve forgotten to evaluate whether certain elements are present in the first place.
For a lead generation blog to be effective, it must be firing on all cylinders. It’s not just about the quality of the content. It’s also about other technical aspects that help make your blog a complete package. That’s the essence of assessing and improving on-page SEO.
Now’s your chance to give your blog the ultimate test. OnlineMarketingInsitute.com offers this comprehensive checklist for lead generation blogging. Go over the list and see how your efforts fare:
Your page title is key. While the content itself is the most important element on the page, the title comes in a close second.
Use the meta description. The meta description is a block of text that offers a great opportunity to sell the page contents and alert users that this is what they were looking for.
Check the URL. Make sure the URL is relevant to the page and also correct (i.e., no spelling mistakes or inaccuracies).
Keywords in the content. You can make good content into great, highly effective content with the use of keywords. It’s important to make sure that they read like they are occurring organically in the text, otherwise the whole thing will feel clumsy.
High-level header tags. The H1 tag is a powerful tool, so don’t overuse it. Use one per page so you don’t confuse search engines (at the top preferably) and use it to describe exactly what your page is about.
The right images. Images must be used in the right format, such as JPEGs for higher quality images (save in Photoshop at less than 60 percent resolution to avoid slow page load times as a rule of the thumb), GIFs for those images with fewer colors, and PNG format for graphics.
Descriptive alt tags. Use alt tags to communicate to search engines what the image is about, which will help with your SEO. Make it descriptive, as this is what will pop up if the image does not load.
Blog categories. Chronologically ordered blog archives give nothing to a user and don’t encourage browsing. Using blog categories instead helps the reader find what she is looking for more quickly.
Forge internal links. You can increase the effectiveness of your blog for your site as a whole by hyperlinking to other pages on your site that are relevant. Use keyword-rich, branded, and normal anchor text to do this.
Claim authorship. Claiming authorship of content and linking it to a Google+ account offers another degree of visibility and will make the effectiveness of that one piece of content stretch even further. In addition, author rank is predicted to become even more relevant as Google continues to understand the authority of each publisher.
Read the full post at Blogging: An On-Page SEO Checklist