Telemarketing & Lead Generation for Medical Imaging Company
Benjamin Gorenberg
Director of Marketing
Precision Image Analysis
We’ve definitely gained business tied to work that Callbox does.
Callbox secures 6–10 qualified leads per week that their client probably wouldn’t have found otherwise. The team is responsive and accommodating of script requests. They’re also helpful in recording challenges to their outreach efforts.
Opportunity & Challenge
Projects & Services
We were looking to get better quality leads into the top of our funnel for our business development team. Previously, we had a scattershot approach where we’d rely on SEO to bring in leads. A lot of those leads weren’t qualified and weren’t a great fit for our service. We also go leads through email campaigns, networking, and referrals. All of these methods weren’t getting us the qualified leads we were looking for.
Results & Feedback
Outcomes
Once they got up and running for us, they started providing us with 6–10 qualified leads a week that we probably wouldn’t have had in our funnel otherwise. They also get us a number of marketing qualified leads. The multi-touch approach proved to be really successful for us. We’ve definitely gained business tied to work that Callbox does.
In our weekly calls, they generate a list of objections that they’ve heard from prospects. Over time, we’ve talked to them and worked with them to craft different answers for different objections, which changes over time. They’re very responsive and their research team provides very in-depth data. We’re happy with the work, overall.
Most Impressive
Whenever we have a script change request, they’re very responsive in incorporating those changes. They communicate very well in our weekly call as well and are able to articulate challenges well.
Workflow
We communicate email, phone, and Zoom to keep in touch. We have a weekly standup for updates and feedback, too.
Areas for Improvement
No, we’re happy with them and have no complaints.
Full Review
We’ve definitely gained business tied to work that Callbox does.
Feedback Summary
Callbox secures 6–10 qualified leads per week that their client probably wouldn’t have found otherwise. The team is responsive and accommodating of script requests. They’re also helpful in recording challenges to their outreach efforts.
Project Summary
Callbox provides telemarketing services for a hospital image post-processing company. They use a script, conduct email outreach, and use a multi-touch approach to secure qualified leads.