client review

They ramp up productivity as they get more familiar and comfortable with the audience.

Olivier Tulliez Avatar
Olivier Tulliez
Marketing Analytics & Visibility Head
Market Research
client industry
Color Technology Firm
project summary
Callbox provides market research consultations for a color technology firm. Their service discusses the qualifying questions needed to reach the client's target audience, ultimately increasing their relevance.

Opportunity / Challenge

For what projects/services did your company hire Callbox?

We were looking to grow our knowledge of specific segments and industries, either niche or more widespread so that we could reliably expand our reach and fuel our marketing engine

What were your goals for this project?


How did you select Callbox?

We tried and tested different similar approach, different vendors in different regions and we were referred to Callbox by a sister company

Describe the project in detail

After discovery we quickly moved onto briefing Callbox in terms of our needs, they do provide quite a comprehensive brief in order to create very clear parameters and boundaries as to what the research entails, we worked closely to distinguish the qualifying questions which we help us determine whether the target audience was of relevance to our business and if they could have a legitimate interest in our products

What was the team composition?

We work closely with an account manager who handles all our queries and then another team of resources to ensure success (client success manager) as well as someone in charge of Callbox team end delivery to us

Results and Feedback

Can you share any outcomes from the project that demonstrate progress or success?

In the latest project, just the fact that we collect prospect information where basic required filled are completed is already a win, on average our North America database is about 60-65% complete (and this is defined by having a series of key data points for each record) and I can say that everything which has been delivered so far is close to 100% complete which will already make a positive contribution to our success

How effective was the workflow between your team and theirs?

It’s very effective, we have weekly huddle call to discuss results, potential challenges, refine verification criteria if needs be, it’s very short and effective, also i like the fact that we get weekly output which enables us to start using the data instead of waiting until project end, so we can also get live feedback from our other teams, such as Sales reps

What did you find most impressive about this company?

They are very receptive. They ramp up productivity as they get more familiar and comfortable with the audience. overall a good process

Are there any areas for improvement?

The only improvement I can think of is perhaps more details around their own segmentation and database count when they first review the client’s brief, some segments and industries can be extremely specific and it could be beneficial to be more detailed on that side

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