client review

Whenever we ask for something, they take care of it right away.

Chris Hokansson Avatar
Chris Hokansson
Lead Generation
client industry
Economic Development Marketing Agency
project summary
Callbox provides voice services for a marketing agency. They handle appointment setting and lead generation efforts in efforts to reach qualified candidates and qualify them for sales and appointments.

Opportunity / Challenge

For what projects/services did your company hire Callbox?

We wanted to create some consistency in our sales pipeline.

What were your goals for this project?


How did you select Callbox?

We found them through an online search. I selected them because they had a great case study with a company similar to ours. Their process was very clear. Their team did a good job of helping me understand what the steps would be and what would happen. Ultimately, they were priced very competitively.

Describe the project in detail

Primarily, we wanted to utilize Callbox for some appointment setting and lead generation. They built a program that uses social media and online advertising to create some awareness. They were doing call-outs to qualified candidates to qualify them for sales and set appointments for our team to follow up with. The most important deliverable was appointments.

What was the team composition?

We work with a client services manager and someone over operations.

Results and Feedback

Can you share any outcomes from the project that demonstrate progress or success?

Over the engagement, they’ve booked us 125 appointments and generated close to 300 marketing qualified leads. That’s exactly what we were looking for, to improve our pipeline. We see now that we have many more ongoing conversations with our target audience about the kinds of services we offer.

Even if those aren’t instantly turning over to opportunities or sales, they’re doing a great job for awareness. We’re hearing throughout the industry and when we talk to other people that they know our name and who we are. It’s been good for our brand as well.

How effective was the workflow between your team and theirs?

All of our correspondence is online. They’ve done a great job with that. We have regular Zoom call status meetings. The Callbox team is always prepared and has reports ready to show us the number of emails sent and calls made; as well as the number of ads served and people we connected with. Their data is really great.

They’re very responsive. Whenever we ask for something, they take care of it right away and always close the loop by communicating back with us. Their project management skills are excellent. Callbox is consistently on time, on budget, and on delivery. They’re doing the things that we need.

What did you find most impressive about this company?

They quickly internalized our story and what we do. We’re pretty niche. The kinds of services we offer aren’t mass market, they’re for a very specific kind of audience. It takes a bit of understanding of how we spin a marketing story for such a specific audience. Callbox does a great job of taking notes and feedback from us. They’re turning it into scripts and ads.

Are there any areas for improvement?

Make sure we’re showing an evolution of the program. It’s not that they don’t do that, it just isn’t always top of mind. There’s a focus on doing what’s been required, which is rightfully so, but every now and then they tell me about new and interesting things which is great. Callbox could certainly do more of that.

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