client review

We have a total team approach from both parties which has made this a pleasant and successful campaign to date.

Jim Lumpkin Avatar
Jim Lumpkin
Director of Sales
Lead Generation Campaign
client industry
IT Outsourcing Company
project summary
An IT outsourcing company needed to establish brand recognition and develop leads. They partnered with Callbox to develop marketing campaigns that will generate qualified leads.

Opportunity / Challenge

For what projects/services did your company hire Callbox?

Marketing campaign generating qualified leads.

What were your goals for this project?

Establish brand recognition and develop leads


How did you select Callbox?

We reviewed several companies but Callbox was the most flexible integrated solution

Describe the project in detail

After we selected Callbox we began planning a strategy of marketing campaigns and lead generation activities that would yield results. The key element was the collaboration with Callbox pre start date which has yielded higher than expected results.

The mutual objective was to get the majority of the campaign right up front before launching the activities.

What was the team composition?

President, VP of Operations and Director of Sales from our company. Callbox engaged Sales, PM, telemarketing supervisor and the actual marketing person herself.

Results and Feedback

Can you share any outcomes from the project that demonstrate progress or success?

Thus far lead generation has surpassed typical expectations. We continue to collaborate bi-weekly to fine tune messaging to gain even greater results.

How effective was the workflow between your team and theirs?

Outstanding! This is a major strength of Callbox. There has been a total team approach to the success of the project. Open dialogue yielding minor tweaks has shown steady increases in the results.

What did you find most impressive about this company?

The collaborative engagement. We have a total team approach from both parties which has made this a pleasant and successful campaign to date. Target dates have been met consistently.

Are there any areas for improvement?

There are always areas of improvement that you seek but the team has been open to changes, assisted in offering suggestions, and met timelines. This team has made this a pleasant joint venture from both sides while yielding results.

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