client review

We wanted to test waters for new geographies and the team generated over 200 leads.

Rishika Mehrotra Avatar
Rishika Mehrotra
Go-To-Market Strat (GTM) & Campaign
client industry
Cybersecurity Firm
project summary
Callbox helped a cybersecurity firm to examine the response of their external customers to their messaging and product. Their main goal was to increase engagement and sales conversations.

Opportunity / Challenge

For what projects/services did your company hire Callbox?

We wanted to test waters for new geographies by gauging feedback to our messaging and response to the product. This was critical to finalize GTM for the offering.

What were your goals for this project?

Increase engagement and sales conversations.


How did you select Callbox?

We found 3 companies who could deliver the services. A detailed evaluation led us to believe that Callbox is equipped to support at a very efficient price and with a simple model.

Describe the project in detail

We used Callbox’s help to:

  1. spread the word
  2. reach out to the right ideal customer profile (ICP) for feedback
  3. promote our webinars, and
  4. engage with the interested audience driving them towards a sales conversation.

What was the team composition?

The Callbox team comprised of a dedicated account team very ably supported by their data team, SDRs, digital and social marketing teams. While I did not interact with the larger group, the system was like clockwork.

Results and Feedback

Can you share any outcomes from the project that demonstrate progress or success?

Our team generated over 200 MQLs, set up quite a few conversations all of which led us to believe that the test has favorable results and merits a deeper presence in the region

How effective was the workflow between your team and theirs?

Near perfect.

What did you find most impressive about this company?

Always on the ball team, committed to the client’s objective, agile enough to make adjustments when needed. We appreciated their response speed.

Are there any areas for improvement?

A slightly better understanding of the industry would have been an added advantage however one cannot always expect this, especially in a niche industry.

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