{"id":51133,"date":"2019-10-27T18:33:17","date_gmt":"2019-10-27T22:33:17","guid":{"rendered":"https:\/\/www.callboxinc.com\/?page_id=51133"},"modified":"2026-04-01T09:20:47","modified_gmt":"2026-04-01T13:20:47","slug":"desktop-publishing-software-lead-generation","status":"publish","type":"page","link":"https:\/\/www.callboxinc.com\/pt\/industries-we-serve\/desktop-publishing-software-lead-generation\/","title":{"rendered":"Gera\u00e7\u00e3o de leads para software de editora\u00e7\u00e3o eletr\u00f4nica"},"content":{"rendered":"<h2>Do design \u00e0s ferramentas de apresenta\u00e7\u00e3o, o espa\u00e7o do software de editora\u00e7\u00e3o eletr\u00f4nica est\u00e1 em constante crescimento. Qu\u00e3o bem o seu marketing est\u00e1 acompanhando a demanda?<\/h2>\n<p class=\"intro-text\">Apesar de sua natureza especializada, o mercado de software de editora\u00e7\u00e3o eletr\u00f4nica est\u00e1 crescendo continuamente. Isso significa que os fornecedores de software de editora\u00e7\u00e3o eletr\u00f4nica precisam permanecer no ponto com seu marketing para permanecer no topo da concorr\u00eancia.<\/p>\n<p class=\"intro-text\">A Callbox ajuda empresas de software de editora\u00e7\u00e3o eletr\u00f4nica com <a href=\"https:\/\/www.callboxinc.com\/pt\/appointment-setting-lead-generation\/\">gera\u00e7\u00e3o de leads e configura\u00e7\u00e3o de nomea\u00e7\u00e3o.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Callbox helps desktop publishing software companies with lead generation and appointment setting.<\/p>","protected":false},"author":1,"featured_media":85292,"parent":3721,"menu_order":101,"comment_status":"closed","ping_status":"closed","template":"template-leadgen-floating.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-51133","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"cb_asset":"","cb_regional_pages":false,"dl_webinar":{"video_id":"","video_preview":"Add preview here...","dl_video":"","preview_images":[{"image":false},{"image":false},{"image":false}],"button":""},"cb_acf_hero":{"h1_title":"Lead Generation for Desktop Publishing Software","headline":"<h2 class=\"frontpage-headline\">Revolutionize Your Desktop Publishing with Cutting-Edge Lead Generation Solutions!<\/h2>\n","description":"<p class=\"ai-optimize-9\">Solu\u00e7\u00f5es de gera\u00e7\u00e3o de leads e configura\u00e7\u00e3o de compromissos para fornecedores de software de editora\u00e7\u00e3o eletr\u00f4nica.<\/p>","image":"https:\/\/www.callboxinc.com\/wp-content\/uploads\/2023\/02\/Webinar-and-Virtual-Event-Marketing.webp","video":"","video_header":false,"cta_link":{"title":"MARQUE UMA CONSULTA","url":"#contact-us","target":""},"cta_link_hs":{"title":"Fale com Vendas","url":"https:\/\/meetings.hubspot.com\/callbox-customer-success\/us\/","target":""},"cta":"BOOK A MEETING"},"cb_web_property":"MAIN","cb_acf_relational":{"case_study":[{"ID":57084,"post_author":"14","post_date":"2020-07-08 02:30:27","post_date_gmt":"2020-07-08 06:30:27","post_content":"<!-- wp:heading -->\n<h2 id=\"h-the-client\">The Client<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Client is one of the fastest growing multilingual Language Service Providers in the world, specialized in customized hybrid technology solutions to fit any budget and subject matter expertise for most industry verticals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Lines of Business<\/strong><br>Translation, Localization, Multimedia, Interpretation, Testing &amp; Engineering, Desktop Publishing, Website Localization, Patent, SAP Localization, Machine Translation<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-the-challenge\">The Challenge<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Client is a proud bearer of linguistic awards and recognition - badges of customer trust and satisfaction which they have gained over the past two decades from doing excellent service.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Today, the translation leader has grown 3 regional HQs (Singapore, Budapest, and Wilmington) and a total of 9 strategic local offices, offering full localization support to&nbsp; 130+ languages and 260 locales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Despite achieving stability and growth, the Client continues to build its reputation as a customer-centric organization, and employs industry partners who can support them with innovative solutions in addressing their needs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-the-callbox-solution\">The Callbox Solution<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Client simply wanted to reach more potential customers, but was open to any marketing opportunity that the campaign may bring. Callbox\u2019s Account-Based Marketing Lead Generation and Appointment Setting approach was a fit for the Client\u2019s requirements. The campaign consisted of:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Account-Based Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, Social Media, and Webinar<\/li><li>Sales Enablement &amp; Support that covered Team Training, Account Setup, and Back Office Sales Support<\/li><li>Tools &amp; Subscriptions to Callbox Pipeline and HubSpot CRM<\/li><li>Account Management with Strategy Building, Reporting, and Product Knowledge<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-the-goals\">The Goals<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><li>The Callbox team was to profile each contact to expand the database.&nbsp;<\/li><li>To refresh the Client\u2019s email content, and create a social media account to generate connections.&nbsp;<\/li><li>Secure meetings with interested prospects for the Client\u2019s consultants.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Below is the two-step campaign process:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-account-research-and-selection\">Account Research and Selection<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>The Client specified target industries, location, and decision makers.<\/li><li>Callbox refined the Client\u2019s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.<\/li><li>Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.<\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-account-and-prospect-profiling\">Account and Prospect Profiling<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>The Client provided buyer persona profiles of the prospects that they want the outbound campaign to engage in. 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