Callbox's GDPR Compliance and Data Protection Commitment

As a leader in outsourced B2B sales and marketing, Callbox maintains a steadfast commitment to data privacy and protection. While our primary operations focus on North America and Asia-Pacific regions, we uphold comprehensive global data protection standards, including full compliance with the European Union’s General Data Protection Regulation (GDPR) for any business activities that fall within its scope.

Our Approach to GDPR in B2B Marketing

Minimal and Purpose-Driven Data Handling

We follow a GDPR-compliant process that ensures business data is collected and processed only to the extent necessary for its intended purpose—B2B marketing. This aligns with the GDPR’s data minimization principle, meaning we do not collect or store excessive or irrelevant information.

Exclusive Focus on Business Communications

Our operations are strictly focused on B2B interactions. We process business data exclusively for professional communications, targeting businesses rather than individuals. This ensures our marketing activities remain within the commercial sphere, distinctly separate from consumer-focused marketing.

Legitimate Interest Under GDPR

Our B2B marketing activities fall under the “Legitimate Interest” basis (Article 6.1(f)) of GDPR, which permits data processing when necessary for legitimate business purposes. This applies to our operations because:

• We process only business-related data (corporate email addresses, job titles)
• Our activities serve necessary commercial objectives
• Recipients have reasonable expectations of business communications
• We maintain strict B2B focus, avoiding personal consumer marketing

Our GDPR Compliance Measures

Data Protection Infrastructure

• Appointed a dedicated Data Protection Officer
• Implemented robust technical and organizational security measures
• Regularly review and update our data protection protocols

Database Management

• Maintain a clean database focused on North American and Asia-Pacific markets
• Removed any identified EU resident data from our systems
• Institute strict data handling protocols for client-supplied information

Client Data Handling

• Use client-supplied data exclusively for specific campaigns
• Remove campaign-specific data after completion
• Require GDPR compliance verification for any client-provided data

Ongoing Commitment

Callbox continues to monitor and adapt to evolving data protection requirements. Our services include built-in functionality necessary for GDPR-compliant operations. We maintain rigorous standards across all markets, ensuring our clients receive compliant, high-quality B2B lead generation services wherever they operate.