The new year is the perfect time to refine your B2B lead generation campaigns, and the best place to start is in your business blog. To do that, you need to zero in on the words that are useful in effectively sending the right message to the readers, and the ones that doesn’t really help out.
Shanna Mallon, a business writer for Straight North, a Chicago Web design firm that specializes in SEO, web development, and other online marketing services, shares her insights on which words are better off cut from your blog articles. Here are some of these words:
Just. The word “just” is a filler word that weakens your writing. Removing it rarely affects meaning, but rather, the deletion tightens a sentence.
Really. Using the word “really” is an example of writing the way you talk. It’s a verbal emphasis that doesn’t translate perfectly into text. In conversation, people use the word frequently, but in written content it’s unnecessary. Think about the difference between saying a rock is “hard” and “really hard,” for example. What does the word add? Better to cut it out to make your message stronger.
Perhaps/maybe. Do you want your audience to think you’re uncertain about what you’re saying? When you use words like “maybe” and “perhaps,” uncertainty is exactly what you’re communicating.
Quite. When someone uses “quite,” he or she either means “a bit” or “completely” or “almost.” Sometimes the word adds meaning; sometimes it’s fluff. Learn to tell the difference–but, when in doubt, cut it out.
Amazing. The meaning of “amazing” is causing great wonder or surprise–but some writers use the word so often that the meaning gets lost. How can something be amazing if everything is? Ditch this diluted word.
Literally. When something is true in a literal sense, you don’t have to add the word “literally.” The only reason it makes sense to use the word is when it clarifies meaning (i.e., to explain you aren’t joking when it seems you are).
Things. Writers use the word “things” to avoid using a clearer, more specific word that would communicate more meaning. Be specific. Don’t tell us about the “10 things,” tell us about the “10 books” or “10 strategies.” Specificity makes for better writing.
Got. Think of all the ways we use the vague word “got” in conversation: “I’ve got to go,” “I got a ball,” or “I got up this morning.” Though it’s fine for conversation, in writing, “got” misses valuable opportunities. Rather than writing a lazy word, look for clearer, more descriptive language: “I promised I’d leave by 9,” “I picked up a ball,” or “I woke up today,” for example.
Read the full article at 10 Words to Cut From Your Writing