For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible.
But a small business also needs to be kept abreast with the current standards of internet marketing as well as with the working tactics that could be used to attract prospective buyers. According to OnlineMarketingInsitute.com, these are 14 basic tactics for small businesses to do in 2014:
Claim Your Pages: Most brands have many rogue pages living online. It’s time that you claim them as your own. This gives you the ability to merge with your current page if it is a duplicate or to keep the page instead of starting from scratch if you don’t have a page on that platform yet.
Google Yourself: The first thing people do when they hear your name or company name is Google it! We all do it, but do you know what comes up in the search results? Give it a try!
Do a Source Search: Knowing what’s already popular can really steer you in a direction that will help you get more exposure. A favorite tool for this is to see what people are already pinning from your site. Just type this url http://pinterest.com/source/padronsocialmarketing.com, but of course, use your url.
Check Search Inquiries: Similar to a Source Search on Pinterest, this search tells you what people are searching for on your site. If there is a popular search that you don’t have content for, it is the perfect opportunity to create popular content and to rank higher on Google.
Do a Keyword Search: Knowing what people are searching for helps you pinpoint your content strategy. The simplest way to do this is to access Google’s Keyword Tool and look for keywords and phrases with a high amount of searches and low competition.
Look at Your Open Rates: Check out what has been popular content from your email marketing efforts.
Know Your Analytics: Google has a suite of helpful tools for small businesses. One of these tools is Google Analytics. This shows how many people visit your site, where they come from before they get to your site and what they do on your site–very helpful information for developing your online strategy.
Check Review Sites: There are many review sites out there; the most common being Yelp!, TripAdvisor and Urbanspoon. Take a look at those sites to see what people are saying. It’s likely there are positive and negative reviews. The negative reviews are a great way to find areas to improve for the new year.
Do a Related Search: This one is fun! It’s always helpful to know what your competitors are (and aren’t) doing. Pull up a Google search page and type related: yoursite.com. When you click search, Google will pull up pages that are similar to yours.
List Influencers: Influencers are powerful. These are people who are already in front of your target market. People (and your target market) are spending hours a day online. What blogs, websites, thought leaders, brands, local pages and celebrities do your audiences already follow?
Invite Email Subscribers: It’s no surprise that email is still very powerful. People on your list have already raised their hand to say that they love your brand and they want to hear more!
Set Up Monitoring: Every day there are millions of tweets and posts going non-stop. In your Hootsuite account, add a panel that searches for your keywords. This will help you know what people are saying about your industry and brand.
Search Tweet Chats: Tweet chats are a wonderful way to connect with like-minded influencers. This opens the door to partnerships and gets you in front of their audience, too.
Subscribe to Alerts: Another option in Google’s suite of business tools is Google Alerts. When you sign up for this, Google will send you an email whenever there is an article for a specific topic.