Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts.
However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. All you need is enough courage to test them and see if they fit to your marketing system.
According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially.
Here are some tricks of the trade from a blog post by Gehl:
Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one.
Feature different benefits in your headline. Your headline has a huge impact on your sales. It’s often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter. A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem.
Focus on your site visitors – not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to “I,” “me” and “we”? Instead of using sentences like “I designed my time-management software with the busy homeowner in mind,” try “Your new time-management software will free up hours of time for you to spend with your family.”
Boost your product’s desirability by adding images. Images of your products make them seem more tangible and “real” to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale–you may need to highlight the product benefits and value before you reveal exactly what it is.
Read the full article at 12 Ways to Increase Online Sales