HK-Based Industrial Supplier Widens Market Lead with Callbox’s Help [CASE STUDY]

HK Based Industrial Supplier Widens Market Lead with Callbox Help [CASE STUDY]

Since 1988, the Client has been providing custom decorative building materials throughout Southeast Asia and Australia. Its products include colored stainless steel, decorative glass films, elevator decoration modules, and stainless steel fabrication. The company primarily sells to architects, designers, contractors, property developers, construction suppliers, and other industrial vendors in the region.

The Client says it relies on two key advantages to attract customers and set its products apart from competitors:

1. First is its broad sales and service network across the region, which enables prompt supply and delivery.

2. Second, the Client focuses on design customizability, so that products are tailor-made according to each customer’s specifications.

Before the campaign, the Client’s sales development model placed much of the prospecting and lead qualification burden on sales reps.

Sales was responsible for finding potential customers and booking introductory appointments with prospects, without much in the way of prior screening. Under this setup, the Client estimated that reps were spending less than a third of their time actually talking to prospects, which dragged down both sales productivity and the quality of the customer’s buying experience.

Accordingly, the company has been planning to reassign lead generation and appointment setting responsibilities to its marketing team, but this department is mostly staffed by creatives who are already on tight schedules churning out product materials and sales collaterals.

It was clear that the Client needed to outsource prospecting and lead qualification. But since the company was selling highly-customized products across different geographic markets, the Client wanted to partner with an agency that had both industry knowledge and regional experience.

 

 

Check out the Full List of our Clients’ Success Stories

Try out our new Data Preview Tool to get a breakdown of our data list by country!

Our Data List By Country

Read our latest marketing news or Subscribe to our newsletter!

Dial +1 888.810.7464 / 310.439.5814

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List - Featured Image

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

,
/
Looking for in-depth eBooks to broaden and deepen your B2B marketing knowledge this summer? These seven free Callbox resources are exactly what you need.
MSP Turns Callbox Appointments into $150,000 in New Contracts

MSP Turns Callbox Appointments into $150,000 in New Contracts [CASE STUDY]

,
/
Learn how we planned, executed, and refined this managed IT firm’s campaigns in this short video.
Expat Focused Financial Planning Firm Expands in Niche SG Market [CASE STUDY]

Expat-Focused Financial Planning Firm Expands in Niche SG Market

/
The Client is a Singapore-based financial advisory firm that specializes in tax, investment, pension, and estate planning for British expatriates living in SG. The Client offers several lines of financial planning services to expats currently