
The Math Behind A/B Testing: A (Simplified) Visual Guide [INFOGRAPHIC]
Discover how A/B testing conversion works using data-driven visuals. Learn how to boost results with smart, strategic testing.
Gain valuable insights and practical strategies to optimize your campaigns and achieve your marketing goals.

Discover how A/B testing conversion works using data-driven visuals. Learn how to boost results with smart, strategic testing.

In today’s entry, we compare how selling to new customers differs from targeting repeat business so that you’ll get a good grasp of how to tailor your marketing strategy for each group.
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Like dating, in-person sales meetings involve a delicate balancing act of rules, norms, and customs. In fact, a lot of the best practices we follow in…
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This infographic shows exactly how the move toward mobile impacts B2B marketing. From the sources we looked at, mobile is reshaping the B2B marketing…

The holidays are once again upon us. That means it’s time to kick back, relax, and get into the festive mood. In the spirit of the season, we bring you…

It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all.