B2B enterprises are focused mainly on one thing: Increase the amount of B2B leads they can generate. But more important than that, they want to make sure these leads can translate to actual sales.
This explains why B2B companies across various industries are hard-pressed to find ways to increase their marketing gains. While some companies struggle with content-focused marketing campaigns, many are drawn towards data-driven marketing through marketing automation.
Marketing automation is a new concept. Though complex it may be even for larger enterprises in the tech business, there is no doubting the long-term benefits it entails.
If you belong to a highly contested industry, look no further than marketing automation to streamline how you manage your audience engagement. Let us convince you further by offering these top reasons to go automated.
#1: Efficient lead nurturing
Implementing a system to oversee the journey of B2B leads through the sales cycle can be daunting. But give it a great deal of effort and you might get better accuracy at knowing what your prospects want. This allows you to craft better messages that can bring conversions to the table.
Here are some pointers you could look into:
- AskCallbox: What makes an effective lead nurturing program?
- Re-activate the Interest of Lapsed Customers to your Company
#2: Shortened sales cycle
Another crucial issue B2B marketers are wary about is how to shrink the distance between a lead and an actual purchase. Luckily, marketing software designed for this end are available.
These help by allowing you to score your leads better so you can have a better view of what they want to hear from you.
Aside from that, marketing automation also provides better responses to qualified leads, ensuring that the sales funnel can only be filled by prospects who may set an appointment with a sales rep in no time. Know the 4W’s and 1H of a Qualified Lead!
#3: Accurate and cost-saving marketing
Did we mention the ability to seek out qualified leads? Well, marketing automation also provides B2B vendors power over how much they spend in their marketing campaigns by doing just that: focusing on high-potential leads.
No longer can you waste precious resources (think time and money) on leads with minimal interest in your product.
Related: The Remedy for Unqualified Leads
#4: Assured sales closes
Another advantage when considering the implementation of marketing software is the high chances of closing deals. While lead generation ensures the sales funnel does not go hungry, it is still a crucial matter to ensure that leads will end up making a purchase. Automated marketing does this so well because of the data-driven approach it uses in qualifying good leads.
#5: Increased revenues
We can say that marketing automation allows you to make better campaigns. But do not take our word for it.
EMarketer.com noted that companies automating their marketing campaigns are more likely to increase their revenues on account of the advantages it entails.
Here’s a better proof that marketing automation ventures pay off, sharing with you our own Client’s success stories:
- Marketing Automation Tool Accelerated Success for Singapore’s Leadership Curriculum Provider
- Integrated Campaign for UK’s Leading Workflow Automation Solution
- Multi-Channel Marketing Program & Marketing Automation: Partnering for 33% Sales Increase in Sydney IP Services
According to JumpFactor, if you seek to stand out from the competition, it pays to get updated. And you may need all the help you can get from a marketing automation package affording you full control in your B2B lead generation.
Learn more about hassle-free lead generation strategies