As the year is coming to an end, it is important for marketers to look back on the trends that defined 2014. We can come up with numerous effective B2B lead generation practices.
But in the first place, why retrogress? Well, we all subscribe to the notion that the past is essential in molding the future. B2B marketing takes this into account by studying past actions and presenting them as bases for future marketing plans.
While, 2015 is just two good months away, it is important to know the lead generation practices being emphasized, with special focus on their strengths and weaknesses.
This influences future actions and provides insight into market expectations, developments in marketing tools as well as the performance of key audience touch-points for generating B2B leads. These observations are essential in that they can serve as references for creating better strategies.
Look forward to a better marketing performance next year by considering these key trends of 2014.
Blog content. In a infographic by WebDAM, businesses that manage a corporate blog generate 67% more B2B leads than those that don’t.
This runs the fact that blogging hasn’t lost its flair among marketers. In fact, it is still encouraged as an effective platform for sharing company information with specific targets.
Video-based campaigns. The use of video-based campaigns for brand promotion and community fostering has become a prominent trend with the sudden popularity of the ALS Ice Bucket Challenge. For B2B marketers, the trend points to the potential a company message has when presented via video sharing sites like YouTube. WebDAM notes that landing page videos prove to increase site conversions by 86%.
Marketing automation. TME Marketing has listed marketing automation as the top lead generation trends for 2014, solely because the ease it provides in terms of managing your mailing list and personalize your emails based on specific audience profiles. And given the fact that increases conversions by 50%, it will continue to be a vital component in any business’ CRM infrastructure.
SEO development. Revisions in Google’s search engine algorithm are constant, thus necessitating the need to develop vital SEO metrics such as keyword data and conversions. As a matter of fact, it is always important to focus on having an SEO program that anchors on industry-related keywords that managers and executives often search.
Taking these key insights into account can very well improve your marketing activities for next year. It is just a simple matter of harmonizing your B2B lead generation processes.