Whether you are a tech startup looking to grow your business or a software development company seeking to increase efficiency, you need to pick the right lead generation agency to generate qualified leads for your software business. In Australia alone, there are thousands of lead generation agencies serving a wide range of industries, both locally and internationally; most are concentrated in Sydney and have either onshore representatives or offices.
These agencies provide B2B lead generation, appointment setting, and digital outreach services, with some offering specialized in-house teams and courses. However, as technology advances and trends become unprofitable, these agencies should be able to adapt and capitalize on opportunities to support your success.
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What This List Contains
It is important that you choose the right agency. For that, you need to know what your company wants, the services these agencies provide, and how they will be able to help you grow. Are you an EdTech software company looking to deploy your virtual classroom systems, or a business productivity application seeking potential clients?
Ultimately, your success depends on making the right decisions and connecting with the right people. To guide you in choosing the agency for your company, here is a list of the top lead generation agencies operating in or serving Australia that are trusted by diverse clients to help your SaaS, B2B, Cybersecurity, or AI company achieve its full potential.
Callbox
Serves: North America (NAM), Europe and the Middle East (EMEA), Asia Pacific (APAC), Latin America (LATAM), and the United Kingdom (UK)
Operates in: The United States of America, the Philippines, Australia, Singapore, and Malaysia
Callbox is a B2B lead generation company, working with clients globally by providing appointment-setting, event marketing, and sales-lead services. They work with companies across diverse industries, primarily in tech-driven and complex sales environments. Its multichannel outreach with emails, video calls, and webinars helps clients attract more customers, generate sales, and expand into new markets, especially in APAC. It is an AI-forward agency that serves companies by combining the practical efficiency of artificial intelligence with human creativity and experience.
Services
- B2B lead generation
- Appointment setting and event marketing
- Account-based marketing (ABM)
- Multichannel outreach
See how an enterprise software technology generated 78 sales appointments and expanded its market reach in Australia through Callbox.
Illicium
Serves: Australia and New Zealand (ANZ)
Operates in: Australia
Based in Sydney, Illicium is a B2B sales activation and lead generation agency that provides clients with an outsourced sales team to generate warm leads and improve sales. It primarily serves tech-focused industries, with IT, SaaS, Cybersecurity, and Cloud Services companies using Illicium to improve their sales through its specialized marketing strategies and sales consultation. The agency also offers a sales training program to help clients and aspiring sales professionals develop their skills.
Services
- Outbound B2B lead generation
- Digital marketing assistance
- Sales consulting and sales training program
Konsyg
Serves: NAM, the UK, Europe and the Middle East (EMEA), APAC, LATAM, ANZ, and India
Operates in: The USA, the UK, Germany, the Netherlands, Singapore, Hong Kong, Japan, Australia, and New Zealand
Built on a sales-as-a-service (SaaS) model, Konsyg is a B2B lead generation agency that specializes in building and accelerating B2B sales pipelines through an in-house and on-demand sales team. Konsyg works with IT, SaaS, Cybersecurity, FinTech, and MedTech software companies, leveraging its internal sales team to generate leads through marketing campaigns and to book appointments with stakeholders.
Services
- B2B lead generation and appointment setting
- Sales development outsourcing
- Outbound sales support
Not all lead generation agencies are built for modern software sales.
Lead Express
Serves: ANZ, Asia, and NAM
Operates in: Australia
Lead Express is an agency based in Victoria, providing local (Australian) companies with B2B lead generation services. It works with a variety of clients who require lead generation, appointment scheduling, and event promotion through direct and digital multichannel marketing. Lead Express helps brands and events reach a wider audience, not only attracting potential customers but also investors.
Services
- Inbound and outbound lead generation
- Multichannel digital campaigns
- Fundraising
LeadCallers
Serves: Australia
Operates in: Australia
Melbourne-based LeadCallers is a specialist call centre that provides clients with outbound calling and appointment-setting services. Through targeted call campaigns, LeadCallers identify, contact, and convert leads into sales. This specialized approach benefits companies seeking to optimize their customer base by refining the services they provide to maximize growth and success.
Services
- Lead qualifying and lead generation
- Appointment setting
- Call campaigns
B2B Leads
Serves: International clients
Operates in: Australia
B2B Leads is a lead generation agency in Brisbane, serving clients globally through a flexible subscription-based program. It focuses on generating leads through digital outreach using LinkedIn and leverages the platform to attract potential clients, employees, and stakeholders. B2B Leads provides services targeting a comparatively lower, but more specialized, demographic.
Services
- Lead generation
- Digital outreach campaigns
- Business education learning resources
Get a tailored lead generation solution for your software business.
What to Consider When Choosing
The most important factor is the company itself. Lead generation agencies provide services tailored to the needs of the companies they work with; a digital banking software struggling with deployment requires a different approach from a medical device software that needs funding.
Begin by identifying your company’s pain points, and search for agencies that have worked with similar companies or in the same industry. Read about the agency, scan the reviews, assess the risks before spending money, and consider these key qualities:
- Targeting Quality Standards – reliable identification of convertible leads.
- Multichannel Capabilities – versatile outreach campaigns.
- Transparency – clear flow of vital information, from activity metrics to data sourcing and legal compliance.
- Industry Experience and Reputation – verifiable work history and positive rapport with clients.
Explore more about SaaS marketing and how to sell your software plus services effectively.
Key Takeaways
The top lead generation agencies are versatile and serve clients across industries, both locally and internationally. They adapt to their clients’ needs, updating their practices as technology evolves to deliver optimal results for growth and market expansion.
