Difficulties in marketing financial services and products often include not being able to make proper use of one’s marketing budget.
Generating financial leads takes a lot of preparation, prompting marketers to make risky expenditures in a bid to widen their message’s reach and attract buyers to certain services such as tax consulting and debt collection.
As costs of acquiring financial leads continue to experience considerable increases, social media can provide enterprises and solutions-providers with alternative and cost-efficient avenues to gain potential clients.
An infographic by PostPlanner.com revealed 45% of companies indicate a dramatic reduction in marketing costs using a good mix of social media lead generation channels. Of course, this goes along with applying the best strategies emphasizing:
Identify your short-term and long-term goals. Are you aiming to increase social traffic or gain an excellent volume of ROI? Being able to determine your goals allows for an easier construction of effective marketing plans.
Identify ideal clients
Take your audience into account. How many are more likely to buy a particular solution, say, for corporate cost reduction? Corporate cost reduction is a broad field that focuses on areas such as insurance and waste management. Enterprises need to determine which areas pose high demands and create the kind of message organizations wanting such a service would want to hear.
Conduct online and phone surveys
Test the waters first before taking the plunge. Using a market research platform, determine the prevailing behaviors of financial services buyers. In addition, you can undertake online survey to understand the best channels promising the best engagements.
Creating highly effective campaigns should be complemented with the right content forms. Financial services providers can expand their messaging using an effective mix of visual and text-based vehicles such as:
These are at the top of every B2B enterprise’s list of highly effective content. You can enhance them by creating dynamic designs and infusing them with fun themes that do not conflict with the overall message.
Real-time engagements are important when you want to educate your audience and address urgent questions. Though this will cost you some time and money, they are worth getting close to your public.
Never mind how many you are posting per day. The thing is, people want to gain a little piece of your wisdom on things that are being discussed about effective financial services.
To get more pointers, check out our case studies on Financial Services:
Learn how Callbox can help you in generating leads for financial services and improve your business revenue.