How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges?
In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months?
Apparently, not much can be achieved within that microscopic time frame. Lead management processes are practically complicated to begin with, and you will need expert hands to manage your lead nurturing activities as efficiently as possible. To realize your goals would be far-fetched unless you employ a B2B lead generation and appointment setting service provider.
With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways.
Access to a better marketing infrastructure
In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Updated software is needed in order to sift through a flood of B2B leads, hence it is important to know what your service provider has in terms of CRM and marketing analytics technology.
Access to well-trained manpower
Aside from machines, lead generation effectiveness also depends on the people that handle said machines. A competent service provider supplies you with the right people to research, track, qualify and close B2B leads. Properly trained and fitted with marketing proficiencies, they are able to undertake these processes as though they were born for the job.
Imagine going through gut-wrenching paperwork at midnight, realizing you only processed half of the workload because your initial focus was on equally important things. Even if stress is fine in almost every department in life, too much of it negatively impacts your capacity to do quality work. This is why many B2B managers turn to outsourcing to lessen their workload to focus more on administrative concerns.
Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services. You are able to save more than when you hire, train and nurture your own team of B2B experts.
Related Post: Is Outsourcing Lead Generation Really Cost-effective?
Finally, with minimized costs comes a better return on invested capital. Selling Simplified has also noted least 181% of ROI through outsourced lead generation services, a fine number mind you. Revenue is above all an objective, which can be easily achieved through employing an independent and highly-respected service provider.