Steve Jobs is not just the man behind Apple. He is also the man that showed how marketing should work. Sleek, sexy, and definitely straight to the point. What this man has achieved can serve as a useful guide in your lead generation campaign. For one thing, no matter how good your team is in generating or finding B2B leads or how smooth their telemarketing campaign is, it all comes undone when you fail to design a product that will keep customers engaged or interested. One of his memorable lines about design is this:
“To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”
Basically speaking, you really have to get into it. The reason why appointment setting campaigns fail in the long run is due to bad products and subsequent negative reaction from consumers and clients. Come to think of it, when you offer something to the market, you need to make sure that it will impress – provide prospects with a wow factor. If you fail to do that, then you fail to keep your customers in the long run. Steve Jobs knew and understood that need. He used this insight to come up with the products that made his company a big name today. You can do that too.
Design your products well, and sales leads will come.