As a good digital marketer, you don’t operate solely based on mere hunches but on solid, reliable and accurate data. You rely on verified information which will influence your decisions on the steps you’re going to take next. The same goes for lead generation where digital marketers must rely on proper analytics to measure the success of their campaigns.
The process of looking for a good, reliable lead generation partner can be tricky, and once you’re already working with one, that’s where the real test begins. So, how can you know if you’ve chosen the right lead generation partner for you? Well, that’s exactly what we’re going to discuss in this article. So, let’s dive right into it!
This should be the first and most obvious telltale sign of how well your lead generation partner works. You know you’ve struck gold with your lead generation partner when your number in leads increases. Besides the number, though, another sign of success is when these leads are also all quality leads that are ready to be converted into sales.
Time and Money Saved
Outsourcing leads should save you time and not stress you out. So, if your lead generation partner has managed to save you time and money, and letting you focus on your business, that’s a good sign that they are able to work efficiently without having to constantly consult with you.
Our CTRs tell us how relevant your lead generation campaign is to a particular group of prospects. You don’t want to have a low CTR as that indicates that you are marketing the wrong kind of content. You will know that your lead generation team is doing a good job when the campaign is giving you higher CTRs, indicating that you’re gaining a good response from your audience.
Even more important than your CTR is your conversion rate as it tells you how many of those who have clicked on the links and campaign channels have actually gone through the process of becoming sales-qualified leads. Gaining a higher conversion rate is a clear indicator that your campaign is effective and efficient in bringing in qualified leads.
Aside from being skillfully equipped to do the human part of lead generation, it’s even better when your lead generation partner is also equipped with the right technology to facilitate appointment setting, leads management, lead nurturing, and separating cold from sales-ready leads. They should know how to maximize different social media platforms and be able to engage your target audience.
As we pointed out before, finding a lead generation service that’s a perfect match for you can be tricky and definitely a tough process in the beginning, but once you’ve connected with one, these signs will help you determine whether or not you’ve made the right choice.