Reaching marketing goals has never been as important as it is today. With the way markets are shrinking and the number of people willing to spend more getting fewer and fewer, you really need to dial up your lead generation efforts. Your ability to generate more qualified sales leads is pretty much the only thing that matters now to you and your business. So it would be natural that you would use various means to supplement it, like sending emails, telemarketing, social media, search engine optimization, etc. Still, while the need really is high, that should not detract you from one of the most important aspect of marketing: being human.
After all, marketing and appointment setting is a social activity, one that requires you to interact with different kinds of people. Sure, you may be looking for B2B leads (requiring you to focus on businesses), but that does not mean that you will no longer have to deal with people anymore. In fact, this gives you more and more reason to put the human back to your transactions. Sounding ‘canned’, scripted, or plain unemotional will not get you the sympathy of anyone, let alone your business prospects. So add a little levity in your talks. Be creative; find ways to engage them more. Produce valuable and relevant content, meet them in person, and talk to them more. This will help improve your lead generation campaign.
Human interactions will always be a part of your marketing efforts. If you want to be better in generating sales leads, then you should keep this in mind.