‘It’s Expensive’ and Other Myths About Lead Generation Outsourcing

‘It's Expensive’ and Other Myths About Lead Generation Outsourcing (Featured Image)

Outsourcing is no stranger to businesses. Most of the time it’s something that companies either practice or don’t, while others are either for it or against it. While it’s deemed highly useful and even essential, still many seem to be very misinformed about it. Many people have misjudged outsourcing based on the myths they’ve read or heard from others. It is biased opinions that generate even more myths about how outsourcing is unadvisable.

So, to renew the false mindset, we are going to debunk some of the most popular lead generation outsourcing myths.

#1 For Big Ones Only

Let’s get the biggest misconception out of the way first. Many companies think that only the bigger, well-established companies are entitled to outsourcing because they already have established finances to do so. This couldn’t be any farther from the truth. Outsourcing target markets are not solely dependent on a business’ existence.

It is in fact, small businesses that are in need of outsourcing companies. Since they are a small company, manpower tends to run on the low side, outsourcing is their best bet in being able to cover their responsibilities while the outsourcing team takes care of their leads.

Outsourcing to a lead generation company is a way of help as it re-aligns the interests of the individuals to the best interest of the company as a whole. Third-party lead generation companies can also help in fully assessing the status of the organization and suggest solutions to occurring problems that will be in the company’s best interest.

Related: 5 Signs Your Business Needs Lead Generation

#2 Outsourcing Sales Force is No Bueno for Branding

People argue that no one can sell your products better than you can. Of course you, as the brand creator, know your brand inside and out, but that saying doesn’t always prove true. It is a common misunderstanding that if you let an outsource force handle your sales, it will negatively affect your brand, but that couldn’t be further from the truth.

By outsourcing, it helps you establish a solid and well-crafted marketing plan. The outsourcing company you work with will have data from your customer surveys in the past, and with this acquired knowledge, your previous clients aid you in forming better marketing solutions. Having just an in-house marketing team would mean that they would spend more time in concluding surveys, interviews, and research and less time converting that information into a marketing strategy.

So, as you can see, outsourcing doesn’t damage your brand, but rather, it builds it up.

#3 Outsourcing is Unsafe for A Company’s Security and Privacy

We know and understand all too well that privacy and security are the most important aspects of a company and they should be protected at all times and never compromised. That is very understandable. There have been many articles on outsourcing that mention privacy breaches when discussing outsourcing. It’s no wonder that most companies are on the fence about getting an outsourced team in fear that it will affect them greatly.

We want to shed light on this misconception. In any business, trust is the ultimate key to successful and lasting relationships between partners. So when outsourcing companies acquire your information, it is in the best interests to help your company instead of exposing essential information such as finances. According to Deloitte’s 2016 survey, there is only 23% of the respondents said that cybersecurity risks affect their outsourcing decisions. This result shows that more and more companies trust their outsourcing teams to keep their information safe and confidential. 

Related: Everything You Need to Ask When Choosing a Lead Generation Company

#4 Outsourcing Produces Low-quality Output

This is the exact opposite of what outsourcing is truly meant to accomplish. Your outsourcing team strives to provide you with only the best outputs that are of top quality. One might argue that you cannot control the quality of the output close-up when hiring an outsource team, however, the truth is that outsourcing companies will always touch base with the company and work closely together with them to make sure that what they are creating is approved by the company and that nothing is being compromised. 

There is a lot that is at stake when the output is not up to par with your company’s standards. So, rest assured that when hiring an outsource team, the quality will not be compromised as their main priority is to help you market your services and products excellently and without compromise. 

Related: 7 Actionable Tips to Better Manage Outsourced Marketing Campaigns


And there you have it. These are some of the most common misconceptions about outsourcing to a lead generation company. What are other misconceptions you’ve heard before and how has actually worked with an outsourced team changed your perspective on it? Sound them off in the comments.

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