10 Marketing Automation Fails and How to Avoid Them (Part 2)


As previously discussed, quality data and tracking prospect behaviors are two important factors in implementing an effective marketing automation process.

In this video, get to know the other factors that would complete the process of gaining the full suite of benefits of a marketing automation platform, and the scary automation fails behind.

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Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets
This eBook provides step-by-step guides, detailed checklists, and actionable worksheets to help you create a targeted marketing initiative from scratch (or refine your current program).