Lead Generation Lessons The Silver Linings Playbook: Playing With The Giants

Conducting a lead generation campaign in a market can be a very daunting task, especially if there is bigger competition running around you. While it is true that smaller firms can be swallowed by the momentum of larger companies, it is also possible for them to actually stay and generate qualified sales leads. The secret here lies in your uniqueness. You need to have this unique quality in you that will help you stand out against others. Even if you cannot compete against the bigger players in the market, at least you can create a special spot, a niche, in which you can easily gather qualified B2B leads.

That was how Jackie Weaver, who starred as the wife of Robert De Niro’s character, got nominated for the Oscars. Just imagine how easy it was to get overshadowed by someone of De Niro’s caliber. Still, she played ball, and she got noticed.

You can also think of it this way: there will always be others who are better than you. There will be better business presenters than you, better appointment setting representatives, better telemarketing teams, and the like. Your products might even be displayed right beside the best-sellers of your bigger competitors. But that should not be your deterrent. Indeed, this is a good opportunity for you to shine. Study more about your business, know more about what you offer, and understand what exactly makes you unique from the others. This is your strongest point. And this is where you will make your counter-attack against the others.

Other businesses have done that already. And you can do that, too. The important point to remember here is that you focus on your strengths. Tap into the market that will most appreciate your strengths, and your lead generation campaign will succeed.