A slow-poke website is obviously a liability, especially if intended for e-commerce or online marketing purposes. The last thing a site owner would want to do is to test the patience of its site visitors.
But efficiency is not the only reason a site should be optimized for speed; you would also want to protect the reputation of your business by offering a good website. For example, if you’re a business that sells, say, IT products and services, having a slow website is not exactly the best way to get a good first impression.
Luckily, there are ways to speed up your website and ensure the satisfaction of your potential prospects. Consider these tips from CrazyEgg.com, the leading insight source on website optimization:
Minimize HTTP Requests
The quickest way to improve site speed is to simplify your design. Streamline the number of elements on your page and use CSS instead of images whenever possible. Also, combine multiple style sheets into one. Lastly, reduce scripts and put them at the bottom of the page.
Reduce server response time
Your target is a server response time of less than 200ms (milliseconds). And if you follow the tips in this article, you’re well on your way to achieving this. Google recommends using a web application monitoring solution and checking for bottlenecks in performance.
Large pages (which is what you could have if you’re creating high-quality content) are often 100kb and more. As a result, they’re bulky and slow to download. The best way to speed their load time is to zip them—a technique called compression.
WYSIWYG resources make it easy to build a Web page, but they sometimes create messy code—and that can slow your website considerably.
Since every unnecessary piece of code adds to the size of your page, it’s important that you eliminate extra spaces, line breaks, and indentation in your code so your pages are
Crop your images to the correct size. For instance, if your page is 570px wide, resize the image to that width. Don’t just upload a 2000px-wide image and set the width parameter (width=”570”). This slows your page load time and creates a bad user experience. Reduce color depth to the lowest acceptable level. Also. remove image comments.
Reduce the number of plugins you use on your site
Too many plugins slow your site, create security issues, and often cause crashes and other technical difficulties.Deactivate and delete any unnecessary plugins. Then weed out any plugins that slow your site speed.